Dashboard overview
The Overview is the Dashboard's landing view. A comparison chart, twelve KPI tiles, and four Top 10 tables cover the selected period, and “Latest events” below them lists the most recent changes. Each Top 10 table and that list links to its full view.
The Owner, Admin, and Viewer roles can open the Overview. See Permissions for the other actions available to each role. Once a trial ends without an active subscription, sellerfox opens Settings → Subscription instead of the Overview.
Set the period once
Use the toolbar above the tabs to set the period and granularity; the selection applies to every Dashboard tab. The arrows move the period, and the date display opens “Select date”. Under “Granularity”, you can switch between “AUTO”, “Days”, “Weeks”, and “Months”.
Comparison values appear in the KPI tiles and the Top 10 tables, but not in the chart. See Date range & comparison for the views the toolbar controls. Orders, Profit Tracking, and BSR Explorer have their own date controls.
What the Overview shows
The chart shows the trend over the selected period, and the tiles summarize the trend. Below the chart and tiles come the four Top 10 tables for ASINs, product lists, keywords, and search queries. The latest events close the page. The Overview itself has no export; Export your data lists the views that support one.
Comparison chart
The chart opens on “Organic Sales / Ad Sales”. You can switch between three predefined views, but you cannot create custom combinations.
| Mode | Bars | Line |
|---|---|---|
| “Organic Sales / Ad Sales” | Sales (Ads) and Sales (Organic), stacked to Sales (Total) | TACoS (Ads) |
| “Ad Spend / Ad Sales” | Adspend (Ads) and Sales (Ads) | ACOS (Ads) |
| “Sessions / Conversion Rate” | Sessions | CVR |
The bars follow the granularity: one bar per day, week, or month.
KPI tiles
| Group | Tiles |
|---|---|
| Sales and traffic | Sales (Total), Sessions, CVR, Buy Box Rate |
| Advertising | Sales (Ads), Sales Share (Ads), Adspend (Ads), ACOS (Ads), TACoS (Ads), CVR (Ads), CTR (Ads), ROAS (Ads) |
Each tile shows one value for the whole period. When a comparison period is active, the change against it appears beneath that value; see Read comparison values. The "(Ads)" suffix covers Sponsored Products, Sponsored Brands, and Sponsored Display, while a KPI with "(SP)", such as Adspend (SP), counts Sponsored Products only. Every KPI name on this page links to its definition, unit, and code in the KPI Explorer.
Top 10 tables
| Widget | What it shows | Link and target |
|---|---|---|
| “Top 10: ASINs” | up to ten Child ASINs with the same twelve KPIs as the tiles, initially sorted by Sales (Total) | “Show all products” opens Products |
| “Top 10: Product lists” | the same KPIs for each saved product list | “Show all products” opens Products |
| “Top 10: Keywords” | Ranking total, Ranking sponsored, and Ranking organisch for each tracked keyword; favorites first, both groups sorted by descending “Monthly search volume” | “Show all keywords” opens Products → Keyword KPIs |
| “Top 10: SQPR Search terms” | search queries with their SQPR metrics, initially sorted by Search Volume (SQPR); at the “Weeks” and “Months” granularities only | “Show all SQPR search terms” opens Search Term Analyzer (SQPR) |
Select a KPI heading to sort the table by that column, then select it again to reverse the order. Favorites stay ahead of other keywords in the Keywords widget, whichever column you sort by.
“Top 10: SQPR Search terms” reports "No data is available for this period" with the default setting, because “AUTO” resolves to days for shorter periods and Amazon does not provide daily SQPR reports. Switch to “Weeks” or “Months” to fill the widget.
Latest events
“Latest events” shows the ten most recent workspace events, regardless of the selected period. Open an entry to see the affected products and all available details. Select “Show all events” to open the complete Events log.
Where to go deeper
- Compare marketplaces in the Marketplaces dashboard.
- Analyze single ASINs and product lists in Products & product lists.
- Investigate search queries in the Search Term Analyzer.
For the complete application map, including Orders and Profit Tracking, use Tour the dashboard.
Related
- Date range & comparison — how period, comparison, and granularity work.
- KPI Explorer — look up any metric shown here.
- Data refresh schedule — why a recent value can still change.