Your revenue is only
half the story.

How your statement is built

Profit Overview

Periods side by side

Compare periods side by side using headline figures or the full profit calculation.

• Break down revenue and costs by marketplace, product, or SKU
• Revenue, ad spend, TACOS, net profit and margin at a glance
• Compare custom periods for events such as Prime Day

Explore the profit overview

Enlarge✕

Breakdown

Down to the individual entry

Understand how your profit adds up. Explore each cost category and check the underlying entries when an amount needs a closer look.

• Understand Amazon fees, shipping, and other costs separately
• Open the entries behind a cost category
• Compare costs as amounts or as a share of net revenue

Understand profit KPIs and calculations

Enlarge✕

COGS

Product costs with an effective date

Today’s purchase price does not apply to last year’s order. Enter product costs per SKU with an effective date – every order is costed with the value that applied on its day.

• A price change becomes a new date point, leaving history intact
• Import and export as CSV or XLSX – the export is the template
• Every SKU with its unit cost in one table

Set up product costs

Enlarge✕

Income & Expenses

Everything Amazon knows nothing about

Your accountant, your software, an agency retainer, a one-off write-off: costs that appear in no order still belong in the statement.

• One-time or recurring – daily, weekly or monthly
• Against the whole business, specific marketplaces or specific SKUs
• Your own categories decide which row the amount lands in

Record income and expenses

Enlarge✕

Settings

Merchant fulfilment, costed properly

Amazon reports the fees Amazon charges. What pick & pack, returns and shipping cost you is yours to state – entered once, with effective dates like product costs.

• Pick & pack: processing fee per order, first pick, every further unit
• Return costs per order and per refunded unit
• Shipping templates by flat rate, weight or size – with a simulator

Set up FBM costs

Enlarge✕

Order details

Understand revenue and costs for individual orders

Investigate unexpected amounts: order details show an order's revenue, taxes, and costs line by line.

• Find relevant orders by period, product, marketplace, and status.
• See the margin left after product costs, fees, and shipping – before advertising and overheads.

Explore order details

Enlarge✕

Order statistics

See when customers place orders

See at a glance which weekdays and hours bring the most orders.

• Filter the analysis by period, product list and marketplace. The heatmap shows order times in each marketplace’s local time.
• See the peak hour, peak day and three busiest time windows, alongside the weekend share of revenue.

Explore order statistics

Enlarge✕

Frequently Asked Questions

• Which costs do I need to enter myself?

  Revenue, Amazon fees and refunds come from your Amazon order and transaction data. You add COGS, your own income and expenses, and FBM costs. sellerfox does not include costs you have not entered, so the reported net profit may be too high.

• Why can profit figures change later?

  Recent orders may still include estimated fees, and pending orders may also have estimated VAT and discounts. Final values from Amazon replace the estimates. Adding or correcting costs can also change profit.

• Does this work for merchant-fulfilled orders?

  Yes. For FBM, you can enter pick and pack, return and shipping costs. Shipping templates support flat rates, weight tiers and size tiers. The Shipping Cost Simulator shows which template and tier apply to an example order.

• Can I import my product costs?

  Yes, as CSV or XLSX. Export the COGS table first and use that file as your template. Before importing, a preview shows which values will be changed or removed.

• Can I record recurring income and expenses automatically?

  Yes. You can add income and expenses as one-time entries or as daily, weekly or monthly templates. Recurring entries are then created automatically.