Profit Tracking

Your revenue is only
half the story.

Profit Tracking works every Amazon order through to net profit – VAT, refunds, product costs, Amazon fees, shipping, advertising and your own overheads. Broken down by marketplace, product and SKU.

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Four margin tiers show where the money goes: after product costs, after logistics, after advertising – and what is left at the bottom. Every line expands down to its parts.

1
DB1 (Trade Margin)

What is left after product costs.

2
DB2 (Logistics Margin)

After Amazon fees and shipping.

3
DB3 (Marketing Margin)

After advertising – the tier that decides whether scaling pays.

4
Net Profit

After overheads. The bottom line.

Profit Overview
Waterfall table%
Gross Revenue€128,450
VAT−€20,512
Net Revenue€107,938
Refunds−€6,120
Promo Discounts−€1,940
Net Revenue Cleared€99,878
COGS−€38,310
DB1 (Trade Margin)€61,56861.6%
Amazon Fees−€21,640
Amazon Referral Fee−€15,414
FBA Fee−€5,203
Other Amazon Fees−€1,023
Shipping−€4,980
DB2 (Logistics Margin)€34,94835.0%
Advertising costs−€12,310
DB3 (Marketing Margin)€22,63822.7%
Other Costs−€5,120
Net Profit€17,51817.5%
Amazon fees that are not posted yet are estimated, then replaced.
Features

How your statement is built

Profit Overview

Periods side by side

This month, last 30 days, last 3 months or a range of your own – next to each other, as headline figures or as the full waterfall.

  • Margin by marketplace, SKU, child ASIN, parent ASIN or product list
  • Revenue, ad spend, TACOS, net profit and margin at a glance
  • Refunds counted on the purchase date or on the settlement date
Breakdown

Down to the single fee

When a number surprises you, you want to know why. Expand any line – Amazon fees, refunds, shipping, ad spend – until the parts add up to the total.

  • The parts always add up to the row above them
  • Whatever Amazon does not itemise sits in its own child row
  • Every line as a share of net revenue when you need it
COGS

Product costs with an effective date

Today’s purchase price does not apply to last year’s order. Enter product costs per SKU with an effective date – every order is costed with the value that applied on its day.

  • A price change becomes a new date point, leaving history intact
  • Import and export as CSV or XLSX – the export is the template
  • Every SKU with its unit cost in one table
Income & Expenses

Everything Amazon knows nothing about

Your accountant, your software, an agency retainer, a one-off write-off: costs that appear in no order still belong in the statement.

  • One-time or recurring – daily, weekly or monthly
  • Against the whole business, specific marketplaces or specific SKUs
  • Your own categories decide which row the amount lands in
Settings

Merchant fulfilment, costed properly

Amazon reports the fees Amazon charges. What pick & pack, returns and shipping cost you is yours to state – entered once, with effective dates like product costs.

  • Pick & pack: processing fee per order, first pick, every further unit
  • Return costs per order and per refunded unit
  • Shipping templates by flat rate, weight or size – with a simulator
Orders & fees

Understand the details behind an order

Complement your profit overview with a look at individual Amazon orders. The order list shows products, order time, revenue and the current Amazon status.

  • Filter the order list by period, product list, marketplace and status. Open an order to review revenue, fees, refunds and product costs together.
  • See where information is still missing: estimated fees carry an EST label in the summary, and missing product costs are flagged.
Order statistics

See when customers place orders

See at a glance which weekdays and hours bring the most orders.

  • Filter the analysis by period, product list and marketplace. The heatmap shows order times in each marketplace’s local time.
  • See the peak hour, peak day and three busiest time windows, alongside the weekend share of revenue.
FAQ

Frequently Asked Questions

  • Revenue, Amazon fees and refunds come from your Amazon order and transaction data. You add COGS, your own income and expenses, and FBM costs. sellerfox does not include costs you have not entered, so the reported net profit may be too high.

  • Recent Amazon fees may initially be estimates. Once the final fees are available, sellerfox uses those instead. Adding or correcting COGS and expenses can also change the result.

  • Yes. For FBM, you can enter pick and pack, return and shipping costs. Shipping templates support flat rates, weight tiers and size tiers. The Shipping Cost Simulator shows which template and tier apply to an example order.

  • Yes, as CSV or XLSX. Export the COGS table first and use that file as your template. Before importing, a preview shows which values will be changed or removed.

  • Yes. You can add income and expenses as one-time entries or as daily, weekly or monthly templates. Recurring entries are then created automatically.

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