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Profit Tracking ​

Profit Tracking shows how much profit remains after your costs. sellerfox loads revenue, Amazon fees, advertising costs, and refunds from Amazon. You add COGS, other income and expenses, and your own FBM costs.

Owners and Admins can edit COGS, income, expenses, FBM cost rules, and the tile sets. Viewers can use Profit Tracking and export COGS, but Viewers cannot import, edit, or reset costs. See the Permissions matrix for details.

Check the profit calculation for completeness ​

Check these inputs first:

During the initial order and transaction import, Profit Tracking displays a notice with the current progress. The figures remain incomplete until the import finishes.

Missing costs are not deducted

sellerfox does not substitute a value for a cost you have not entered. Net profit will therefore be too high until you add the missing cost.

Set up VAT ​

sellerfox always uses VAT reported by Amazon. If Amazon does not report VAT, sellerfox can calculate VAT from the gross price using your settings. Under Settings → Workspace → VAT, enter your VAT status and whether you use Amazon's VAT Calculation Service (VCS). Owners and Admins can change the setting; Viewers can only see the answers.

The VAT row shows whether you are VAT liable, whether Amazon VCS is active, and whether input VAT is recoverable.
  1. “How are you taxed?”: choose “Standard taxation” or “Small business owner (§19 UStG, Kleinunternehmer)”.
  2. “Does Amazon show the VAT in your orders?”: with standard taxation, choose “Yes, I use Amazon's VAT Calculation Service (VCS)” or “No”.
  3. “Do you get the input VAT on your costs back?”: with “Yes”, Profit Tracking deducts costs such as Amazon fees net of VAT; with “No”, gross.
  4. Select “Save”.

The taxation and VCS questions appear when at least one of these marketplaces is active in the workspace: DE, FR, IT, ES, GB, IE, NL, BE, SE, or PL. Check the preselected answers before saving. If you do not use VCS, choose “No” for the second question.

You can enter a start date for standard taxation and for VCS. Without a date, the answer applies “since the beginning”. The example in the window shows how the answers affect the calculation.

This calculation applies only to orders without VAT reported by Amazon whose purchase date falls in the period when your settings show that you are liable for VAT and do not use VCS. If you enter a VCS start date, the calculation ends on the preceding day.

  • The standard VAT rate of the delivery country applies. If the delivery country is missing, sellerfox uses the marketplace country.
  • The calculation supports deliveries from EU marketplaces to EU countries and from amazon.co.uk to Great Britain. Reduced VAT rates are not yet supported.
  • For small business owners, sellerfox calculates no VAT.
  • For refunds, sellerfox calculates VAT only if the related sale also had no VAT reported by Amazon.

The calculated VAT appears in the “VAT” row. In order details, “(calculated, …)” names the rate and country. Changes to the setting apply immediately to affected past periods. Gross Revenue and Sales (Total) stay unchanged.

Until the setting is saved, a notice above the profit overview takes Owners and Admins to the settings.

Read the profit overview ​

Select a period ​

Above the tiles, choose a set and then a tile in that set. The selected tile sets the period of the table below. The start and end of the period follow your browser's time zone, and a week starts on Sunday.

SetTiles
“Days”“Today”, “Yesterday”, “2 Days Ago”, “3 Days Ago”
“Weeks”“This Week”, “Last Week”, “2 Weeks Ago”, “3 Weeks Ago”
“Months”“This Month”, “Last Month”, “2 Months Ago”, “3 Months Ago”
“Quarters”“This Quarter”, “Last Quarter”, “2 Quarters Ago”, “3 Quarters Ago”
“To Date”“Today”, “This Week”, “This Month”, “This Year”

The first visible set appears when you open the page. For a custom period, choose “Custom” if the tile is enabled.

If a displayed period starts before your order history's start date, a notice shows that date. Earlier figures are incomplete. See Order history.

The percentage beside “Sales” shows the change from the previous period:

  • Running periods are compared up to the same point in time: at 10:00 on October 19, for example, October so far is compared with September 1–19 at 10:00.
  • Completed periods are compared in full, such as yesterday with the day before.
  • Rolling periods such as “Last 7 Days” include today. The comparison covers the same length of time before and ends at the same time of day.
  • Fixed and custom periods are compared with the immediately preceding period of the same length.

Understand the profit tiers ​

The “Default” view shows the headline figures. “Waterfall table” shows the full calculation from Gross Revenue to Net Profit. In the “Waterfall table”, use the currency symbol and “%” to switch between amounts and each row's share of net revenue. Hover over a row name to see what the row contains.

Gross Revenue is not Sales (Total)

Gross Revenue is based on orders, so it can differ from Sales (Total) on the Dashboard. See How Gross Revenue differs from Sales (Total).

The Default view shows period tiles above the figures grouped by marketplace.

The four result rows progressively deduct further costs from revenue. This shows where margin is created or lost:

DB1 (Trade Margin)Currency

Net revenue after refunds and promotions, minus COGS. DB1 shows the margin before Amazon fees, shipping, gift wrap, advertising, and other costs.

Profit
DB2 (Logistics Margin)Currency

DB1 minus Amazon fees, shipping, and gift wrap. DB2 shows the margin after these deductions, but before advertising and other costs.

Profit
DB3 (Marketing Margin)Currency

DB2 minus ad spend. DB3 shows the margin after advertising, but before other costs. When ad spend cannot be determined for a row, as with SKU rows in the overview table, sellerfox shows "–" instead of a result that excludes the ad budget.

Profit
Net ProfitCurrency

DB3 minus other costs. Net Profit is the result after the last cost tier in the Waterfall table. When ad spend cannot be determined for a row, as with SKU rows in the overview table, sellerfox shows "–" instead of a result that excludes the ad budget.

Profit

“Refund Units” in the “Default” view counts the units for which Amazon refunded the buyer money for the product. Next to the count is the share of refunded units in units sold. If Amazon refunds only shipping or tax, no unit counts as refunded. Refunds count in the Amazon settlement period, even if the order was placed in an earlier period.

How Gross Revenue differs from Sales (Total) ​

Gross Revenue adds up your individual orders. Sales (Total) on the Dashboard is Amazon's revenue figure from the Sales & Traffic Business Report, which Amazon calculates as product price multiplied by units ordered. The two values can therefore differ for the same period:

  • Shipping: Gross Revenue includes buyer-paid shipping minus shipping promotions.
  • Discounts: Gross Revenue includes the product price before promotional discounts. Profit Tracking deducts the discounts later, in the “Promo” row.
  • Cancellations: Canceled orders do not count toward Gross Revenue.
  • Time zones: Orders and Dashboard reports use different day boundaries. Orders at the edge of a period can therefore be counted differently. See Time zones.
  • Freshness: Orders and reports update at different intervals. See the data refresh schedule.

To compare sellerfox with Seller Central, use Sales (Total). See Seller Central comparison.

Inspect cost details ​

Expand a cost row with an arrow in the waterfall view to see its subcategories. You can click subcategories that have a dot in front of them.

The detail window uses the profit overview's date range and filters. The filters determine which entries appear, but each entry retains its full original amount. With marketplace or product filters, the waterfall table instead includes only the share allocated to the selection. For example, an expense of EUR 90 assigned to DE, FR, and IT appears as EUR 90 in the detail window but contributes only its allocated share of EUR 30 to a profit overview filtered to DE.

The detail view shows multiple entries behind the selected subcategory.

Read grouped values correctly ​

You can group the table by marketplace, SKU, Child ASIN, Parent ASIN, or product list.

The full cost scope is available only in the unfiltered marketplace view

Only marketplace grouping without additional marketplace or product filters contains the full cost scope. Product-based rows include only values that sellerfox can attribute to that product, so they do not form a complete P&L.

The displayed total row is calculated separately. If you add the detail rows yourself, the result can differ from that total depending on the grouping:

  • When grouping by SKU, Child ASIN, or Parent ASIN, an order can be counted in multiple rows. For example, an order containing two different SKUs contributes to Orders in both SKU rows, but only once in the total row.
  • When grouping by product list, every product-related KPI value can appear more than once because a product can belong to multiple lists. sellerfox therefore does not show a total row for this grouping.
DisplayMeaning
“Not assignable to any row shown”costs or revenue that cannot be assigned to the current grouping
–the value cannot be determined at this grouping; the dash does not mean 0
0.00the calculated value is 0; this does not confirm that all costs and data are complete

Unassigned amounts are already included in the total row. Do not add “Not assignable to any row shown” to that total again. Averages and percentages from individual rows cannot be added to produce a total either.

Ad spend, DB3 (Marketing Margin), and Net Profit are unavailable at SKU level because Amazon reports ad spend per ASIN, not per SKU. sellerfox therefore cannot reliably determine an individual SKU's share. You can use Child ASIN grouping for a product-level view of ad spend; only the unfiltered marketplace view contains the full cost scope.

When you filter by specific marketplaces or products, sellerfox includes only costs that can be assigned to that selection. General costs may therefore be missing from the filtered view. Check your income and expense allocation before comparing filtered figures.

Compare Profit KPIs over time ​

Choose a period tile, then select “Show development over time”. The chart uses exactly that tile's period and the active marketplace and product filters. The chart does not show a comparison period.

The chart starts with Gross Revenue. Use “Add KPI” to combine up to three available Profit KPIs, change the KPI order, and display each KPI as a line or column. The initial granularity follows the period tile. You can switch between “Hour”, “Day”, “Week”, and “Month”.

“Hour” is available only for periods of up to 14 days, and “Day” only for periods of up to 800 days. For longer periods, the respective granularity cannot be selected. Ad spend and manually entered income and expenses are available only by day, so KPIs that depend on those daily figures cannot display an hourly line. sellerfox marks the affected KPIs in the chart and recommends switching to “Day”.

With hourly granularity, values for the current day may appear with a delay of up to 15 minutes. The data status in the chart shows the latest time included.

Pending orders in Gross Revenue ​

Orders with the “Pending” status can already count toward Gross Revenue. Amazon initially reports the offer price and quantity; sellerfox estimates VAT and discounts until the final price is available.

Expand “Gross Revenue” in the “Waterfall table” to see “Pending revenue”. Estimated shares also appear in the expandable “VAT” and “Promo” rows.

Without enough information for an estimate, an order may count toward revenue only once Amazon reports the final price.

ValueBasis of the estimate
VATearlier sales of the same product on the same marketplace, with business and consumer orders treated separately. Without matching sales, sellerfox uses an available standard tax rate. On supported marketplaces, your VAT setting takes precedence when you do not use VCS
Discountsearlier promotional sales, preferably of the same product. Without suitable comparison data, no discount is deducted yet
Amazon feesAmazon's fee estimate for the provisional price. Once the final price is available, the fee estimate is updated

sellerfox replaces estimates when Amazon supplies the final values. Final fees can arrive later than the price. Canceled orders drop out of revenue. Revenue and profit for recent days can therefore still change.

Customize the tile sets ​

Owners and Admins define the sets for the whole workspace. To do so, select the gear at the end of the set switch. In the “Tile sets” window, you can:

  • drag the sets into the order you want. The first visible set is marked with the “Default” badge and appears when the page opens.
  • show or hide sets with “Visible”. Between 1 and 6 sets can be visible.
  • use “Create own set” to create up to five custom sets with 2 to 4 tiles, for example for Prime Day.
  • use the switch for the “Custom” tile to show or hide that tile.

For the tiles of a custom set, you can choose the periods of the built-in sets, “Last Year”, rolling periods of 7, 14, 30, or 90 days, and a “Custom Range” with a fixed start and end date. To edit or delete a custom set, open the set's three-dot menu and select “Edit set” or “Delete set”. The built-in sets can only be hidden and reordered. Apply all changes with “Save”.

Viewers can switch between the visible sets but cannot customize the sets.

Enter COGS per SKU ​

COGS is the cost per unit sold, not the purchase value of an entire shipment. You maintain it per SKU and marketplace. Ten variants with one SKU each on a single marketplace therefore need ten entries. The same SKU on two marketplaces needs a separate entry for each marketplace.

Enter the unit cost exactly as it should be included in the P&L.

Open the cost list and date points ​

The “COGS” tab lists your workspace's SKUs. This includes SKUs that are no longer in Amazon's listings report and SKUs that sellerfox knows only from orders. Their configured COGS are kept. SKUs from the current listings report appear first.

The badge on the tab counts missing costs for SKUs in Amazon's current listings report. Use the “Missing” filter to also find older SKUs without costs.

Alongside the cost, the list shows how many date points are configured for a SKU.

The list shows the value of the latest configured date point. The cost applied to an order depends on the order date instead. For lost or damaged inventory, the booking date of Amazon's reimbursement applies. To find missing costs, filter the view by “Missing” under “COGS status”.

Click a row or select “Edit COGS” to open the SKU's configured COGS:

  • “Beginning” has no date and applies before the next date point.
  • “Add date point” sets a further value. The new value applies from its “Effective from” date, inclusive, through the day before the next date point.
  • Use the trash icon beside a dated point to remove it. The preceding value then continues until the next remaining date point.
Each date point sets the unit cost for a further period.

Changing an existing date point changes the COGS and profit of affected past orders and the valuation of lost or damaged inventory in that period. To keep earlier costs unchanged, retain the existing date points and add a new one.

Select checkboxes and reset costs ​

Use the checkboxes in the list to select those SKUs whose configured COGS you want to delete completely. The export function is not affected by this selection and follows the active filters instead. You cannot select SKUs without configured COGS.

The header checkbox selects the currently loaded rows with costs. Scrolling loads more rows, so this does not automatically select every SKU in the workspace. Check the displayed selection count before choosing “Reset COGS”.

Resetting removes the entire cost history

After confirmation, “Reset COGS” removes every date point for the selected SKUs. This also applies when resetting a single SKU in its edit dialog and cannot be undone. Export the costs first if you want to keep a backup.

Currencies when entering costs ​

When you enter COGS directly in sellerfox, the workspace currency applies.

For a file import, set each row's currency in Currency. A blank cell also uses the workspace currency.

Imported COGS retain the original currency when edited later. To change the currency, re-import the same date point.

sellerfox converts the source currency to the target currency using the cost date point. See Currency conversion for details.

Lost and damaged inventory in COGS ​

When Amazon reimburses lost or damaged FBA inventory, sellerfox also includes the COGS of those units. Expand “COGS” in the “Waterfall table”:

  • “Sold units” shows the COGS from your orders.
  • “Lost/damaged by Amazon” shows the COGS of reimbursed losses.

Lost or damaged inventory uses the COGS that apply on the booking date of Amazon's reimbursement. These COGS appear in the period of that booking. If Amazon reclaims a reimbursement for inventory lost in the warehouse or missing at inbound receiving, sellerfox credits the related COGS back.

Included losses cover warehouses, inbound receiving, transit to the warehouse, and certain removal orders or MCF shipments. COGS already included through an order are not deducted twice. Reimbursements for other reasons do not change COGS.

Amazon's reimbursement amount is a separate credit under “Other Amazon Fees”. The COGS of an individual order do not include inventory losses.

If COGS or information from Amazon are missing, the product table shows a notice with the number of affected units or entries. Add missing COGS for the booking date. Until the missing information is resolved, profit may be too high, or too low for clawbacks.

Import and export COGS ​

Use the export as a template to maintain many SKUs or cost periods at once:

  1. Set the filters on the “COGS” tab and select “Export”. The export follows these filters, not the checkboxes.
  2. Open the CSV or XLSX file. Change only costs, effective dates, and currencies where needed. Leave the reference columns unchanged.
  3. Duplicate a SKU's row to add further cost periods.
  4. Select “Import”, upload the file, and review the preview, particularly removals and invalid rows.
  5. Select “Start import” and wait for the result. Check the affected products even if the import was partly successful. Then reload the profit overview.

While sellerfox is still loading your historical data, some SKUs may be missing. Export and import then show a notice. Download the export again once the data import is complete so that it includes SKUs added in the meantime. The import skips rows for products or SKUs that cannot be found yet; import those rows again once the data import is complete.

Multiple periods in one file ​

The same SKU can appear more than once in the file when its rows describe different cost date points. Copy the exported row, including all reference columns. Keep the ASIN, SKU, and marketplace unchanged; edit Effective From (YYYY-MM-DD), COGS, and, if needed, Currency.

This example shows three rows for the same SKU on the same marketplace. Only the editable columns are shown here for clarity; keep every column in the import file:

Effective From (YYYY-MM-DD)COGSCurrencyApplies to
leave blank8.00EURbeginning through March 31, 2026
2026-04-019.50EURApril 1 through June 30, 2026
2026-07-0110.00EURJuly 1, 2026 onward

There is no end date to enter: the next date point ends the preceding period. Use only one row per date point for each SKU and marketplace.

Add, change, or remove existing values ​

The import merges with stored COGS:

Change in the fileResult
New date point for a SKUadds to its history
Existing date point with a different amount or currencyupdates that date point
SKU or date point absent from the fileremains unchanged
COGS is 0sets a unit cost of 0
COGS is blankremoves the SKU's entire cost history

A blank COGS cell is a removal instruction

Do not leave COGS blank to skip a row. Remove the whole row from the file instead. To reset a SKU, use a single row without mixing it with new cost date points for that SKU.

The preview classifies each row as an update, new entry, removal, product or SKU not found, invalid, or unchanged. The import skips rows without a matching product or SKU.

If a row fails validation or currency conversion, sellerfox applies none of the rows for the same ASIN on that marketplace. This can affect multiple SKUs. Other products continue to import.

Correct the affected rows and import them again. After a general error, check the stored date points first: the import does not automatically roll back every change already applied. See COGS import troubleshooting for further help.

File format and columns ​

You can import one CSV or XLSX file up to 10 MB. CSV files must use semicolons as delimiters. You can use a comma or period as the decimal separator, but thousands separators are not supported.

The current export format contains these columns:

HeaderEdit?Purpose
ASIN (readonly)noproduct identity
SKU (readonly)noSKU identity
Marketplace (readonly)nomarketplace identity
Product Name (readonly)noreference only
Effective From (YYYY-MM-DD)yesdate point; blank means “Beginning”
COGSyesunit cost as a plain number
Currencyyesthree-letter source-currency code
Converted COGS (readonly)noconverted reference value
Converted Currency (readonly)noworkspace target currency

Leave every column marked (readonly) unchanged. sellerfox assigns costs only when the SKU matches exactly.

Currency conversion ​

If the COGS currency differs from the Workspace currency, the COGS are converted into the Workspace currency for analysis. For a dated COGS point, sellerfox prefers the closing rate for its “Effective from” date. If the closing rate is unavailable, it uses that day's midday rate or the latest available closing or midday rate from the two preceding days. “Beginning” uses the earliest available rate. The converted export columns are for reference only; edit the amount in COGS and the source currency in Currency.

Record income and expenses ​

Use “Income & Expenses” to record amounts Amazon does not report, such as software, accounting, agency fees, or one-time adjustments.

ViewWhat it shows
“Automatic”entries reported by Amazon; they are not editable
“Manual”entries you recorded and entries already generated from recurring templates
“Scheduled”daily, weekly, or monthly templates for further entries

Find entries ​

Use the filter to narrow the list by “Date”, “Search”, “Product list”, “Marketplace”, “Category”, and “Type”. Confirm your selection with “Apply filter”.

  • Under “Date”, “Last 30 Days” is preselected. You can also choose “This Month”, “Last Month”, “This Year”, or “Last Year”.
  • For a custom period, choose “Select date range …” and confirm the start and end dates. Then select “Apply filter” in the filter panel as well.
  • “Search” finds entries with the text you enter in the title, regardless of case.
  • “Marketplace” appears only with more than one active marketplace, and “Category” only when categories exist.

Create an entry ​

  1. Select “Add expense / income”.
  2. Under “Type”, choose “Expense” or “Income”.
  3. Under “Amount”, enter the “Title”. Enter “Net amount” and “VAT” as monetary amounts, not a tax rate. For EUR 100 net plus EUR 19 tax, enter 100 and 19; “Gross” then shows EUR 119.
  4. Under “Timing”, choose the “Date”. For a one-time entry, leave “Repeat regularly” off.
  5. Under “Assignment”, optionally choose a “Category”. Under “Applies to”, choose whether the amount applies to “All marketplaces”, to individual marketplaces (“Marketplace”), or to individual SKUs (“SKU”).
  6. Select “Save”. The entry appears under “Manual”.

The entry list shows the gross amount: EUR 119 in this example. If input VAT is recoverable, the P&L includes EUR 100, or EUR 119 otherwise. This is why the list amount can differ from the profit overview.

Click an entry to open the entry details. For an entry you recorded yourself, use “Edit” or “Delete” there. Use the arrows at the top of the window to move to the previous or next entry.

Allocate amounts ​

ScopeEffect on the analysis
All marketplacesa general workspace amount; not split across individual marketplaces or products
Selected marketplacesdivided evenly among the selected marketplaces
Selected SKUsdivided evenly among the selected SKUs

For example, an expense of EUR 90 assigned to DE, FR, and IT contributes EUR 30 to each marketplace. Assigned to all marketplaces instead, the EUR 90 remains a general workspace amount. It is excluded from a view filtered by specific marketplaces or products, even if you select several marketplaces.

Manage categories ​

Under “Manage P&L categories”, create, rename, or delete your own cost categories, or assign them to a P&L “Main category”. This assignment determines the profit tier at which entries are included. Changing the assignment also applies to existing entries.

Deleting a category keeps the entries, which then appear under “Other Costs”. Amazon-defined categories do not appear in this dialog; automatically recorded entries cannot be edited.

Manage recurring entries ​

When creating an entry, turn on “Repeat regularly” under “Timing”, then set “Start date” and “Frequency”; the default is “Monthly”. The template appears under “Scheduled”, while generated entries appear under “Manual”.

  • Daily: one entry per day.
  • Weekly: on the start date's weekday.
  • Monthly: on the start date's day of the month. If the month is shorter, sellerfox uses the last day of the month, such as February 28 instead of the 30th or 31st.

For a start date in the past, you can select “Also create the entries between the start date and today”. With the checkbox selected, sellerfox creates all entries in the series up to today. Without the checkbox, sellerfox creates only the first entry. For a future start date, the first entry appears on that date.

To repeat an entry you recorded yourself, select “Make recurring” in the entry details. The existing entry becomes the start of the series, with a fixed start date. For a past start date, you can also create the recurrences up to today.

Click a template under “Scheduled” to change future entries. Entries already generated remain unchanged; edit an individual entry under “Manual”. Editing a template does not create past entries.

Select “delete” in the template to choose between:

  • “Stop future expenses”: ends the recurrence and keeps every entry already generated.
  • “Delete all expenses”: removes the template and every entry of the series, including an entry you turned into the start of the series with “Make recurring”.

Set your own FBM costs ​

Use Profit Tracking Settings to configure merchant-fulfilled costs. These rules apply only to FBM. For FBA, sellerfox uses the fees reported by Amazon.

Pick & Pack ​

On the “Pick & Pack Costs (FBM)” tab, configure order handling and packing:

InputCalculation
“Processing fee per order”once per order
“First pick”once per order
“Each additional unit”per unit after the first, regardless of the number of distinct SKUs
“Carton”, “Flyer”, “Packing service”each configured amount added once per order

For example, three units incur one first pick and two additional units. This applies to three units of the same SKU as well as three different SKUs.

Return costs ​

On the “Return costs” tab, configure handling and return-label costs once per refunded order, plus a cost per refunded unit. Multiple return shipments for one order do not incur the fixed fees more than once.

sellerfox estimates return costs from units for which Amazon refunded money for the product. A refund does not confirm a physical return. Shipping-only or tax-only refunds do not trigger estimated return costs.

Shipping templates and priority ​

Open the “Shipping costs” tab and select “Create First Template”, or “Add Template” if templates already exist:

  1. Name the template.
  2. Choose the marketplaces, destination countries, and products it covers. With a restricted product selection, every product in the order must be included.
  3. Choose a flat rate, weight tiers, or size tiers, and enter the costs.
  4. Save the template and check its position in the list.

sellerfox checks active templates from top to bottom. The first matching template applies; matching prices are neither added together nor compared to find the cheapest. Drag active templates into the desired order. Inactive templates are skipped.

If no template matches, the “Default Template” applies to all marketplaces, destinations, and products. If its price is set to 0, sellerfox includes no estimated shipping costs.

When Amazon has reported actual shipping-label costs for an order, sellerfox does not also deduct the estimated FBM shipping amount for that order. Pick & Pack costs are unaffected.

Weight and size tiers ​

MethodValue used
Flat rateone amount per order
Weight-basedsum of the weights of all units in the order, in grams
Size-basedthe largest single product dimension, in centimeters; not the sum of dimensions or a parcel volume

A tier includes both its lower and upper bound. If the value falls outside every tier, sellerfox checks the next template and finally the default template.

Missing weights or dimensions do not automatically exclude a template. Missing values contribute nothing to the combined weight or largest dimension, so a tier that is too low may match. Check the product data and the simulator result.

Price changes and earlier orders ​

Use “Add rate change” to set a new price from its “Effective from” date. Keep existing prices if earlier orders should remain unchanged. Editing or removing an existing price can also change profit for past periods.

Changes trigger recalculation of the affected estimated FBM costs. See Changes to costs for when to check the new values.

Simulate shipping costs ​

Use the Shipping Cost Simulator to check a configuration: select products, a “Marketplace”, and a “Destination”, then choose “Calculate Shipping”. The result names the template that applied, the tier that matched, and the reason any template was skipped.

Simulate one order to see which template and tier a shipping cost came from.

The simulator uses today's date and one unit of each selected product. The simulator therefore does not recreate a specific historical order. To compare the result with an earlier order, account for that order's date, quantities, and the prices that applied then.

Where the figures come from ​

Changes to costs ​

The time needed for a cost update depends on the amount of data. After changes to FBM cost rules, an orange update banner indicates that recalculation is still running:

ChangeTypical time and completion signal
COGS saved, imported, or resetusually within a few seconds for an individual change and within a few minutes for a larger import; wait for the operation to finish successfully, then reopen or reload the profit overview
Income or expense savedusually within a few minutes; the entry appears in the list first and is then reflected in the profit overview
FBM cost rules changedusually within a few minutes, but longer for large data volumes; recalculation is still running while the orange update banner is visible

For COGS, the update is part of saving or importing. You do not need to wait after the success message.

During the FBM update, estimated costs may still be incomplete. If neither the orange nor a red banner appears after reloading, the update has finished. A red banner means the update failed; the last known values may still contain old costs. Follow FBM update troubleshooting.

Amazon data and your own inputs ​

InputSource and timing
Revenue, order fees, refundsAmazon order and transaction data; final fees can replace estimates later, and for pending orders the VAT and discounts are estimated until Amazon reports the final price
Other Amazon chargesif Amazon identifies a specific marketplace or product for a charge, sellerfox assigns it accordingly
Advertisingthe daily Ads API refresh; Profit Tracking does not trigger an extra advertising refresh
COGS, income, expenses, FBM rulesentered by workspace users; nothing is assumed when a value is absent

See Data refresh schedule for schedules and history ranges, and the KPI Explorer for exact Profit KPI definitions.

Use the MCP server to analyze profit and costs through an authorized AI client. The guide explains how to connect the client and what limits apply to cost attribution.