sellerfox vs. sellerboard
Understand your profit and how your products are performing. Alongside profit and costs, sellerfox shows your products’ daily keyword rankings, listing changes on your metric charts and your search queries compared with the total market. Every feature and any number of team members are included in the Standard Plan.
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When is sellerfox your alternative to sellerboard?
See which products need your attention.
Daily keyword rankings
sellerfox records the organic, sponsored and overall positions of your products on the first Amazon results page every day.
Changes on your metric charts
Changes to titles, images or prices appear right next to sales, sessions and conversion rate.
Search queries against the market
The funnel compares impressions, clicks, cart adds and purchases of your branded products with the total market.
One price for your whole team
Any number of team members is included. Revenue and order count do not change the price.
sellerfox fits ongoing product and profit analysis. Inventory management, reimbursement claims, repricing and PPC bid management are not part of sellerfox.
| Feature | sellerfox | sellerboard |
|---|---|---|
| Your advantages with sellerfox | ||
| Daily keyword rankings, organic and sponsored | available | |
| Listing changes on your product charts | available | |
| Any number of team members | available | |
| Price independent of revenue and orders | available | |
| PDF reports with your logo | available | |
| Webhooks | available | |
| Order heatmap by weekday and hour | available | |
| In both tools | ||
| Profit analysis | available | available |
| Search term analysis | available | available |
| Product and variation metrics over time | available | available |
| Listing monitoring | available | available |
| BSR history | available | available |
| KPI alerts and reports | available | available |
| MCP server | available | |
| Teams and agencies | available | available |
| Not part of sellerfox | ||
| Inventory management | available | |
| Reimbursement claims | available | |
| Repricing | available | |
| PPC bid management | available |
A cross in the provider column means the reviewed sources do not describe the feature. In the sellerfox column, a cross means the feature is not part of sellerfox.
With sellerfox, see not only your profit but also rankings, listing changes and search queries over the same period.
See how this looks in sellerfoxThe differences in everyday work
See how sellerfox handles typical tasks, with product screens and guides. Next to each one, you see what the other provider’s sources describe.
| Your task | | sellerboard |
|---|---|---|
| 01Keywords and visibility | sellerfox Your advantage with sellerfox Add a keyword once per marketplace. sellerfox checks where your products appear on the first Amazon results page each day, recording organic, sponsored and overall positions. Track all your own products that appear there for that keyword. Deeper results pages are not measured. | sellerboard Keyword research uses Brand Analytics data such as search frequency rank and click and conversion shares. The sources cited on the review date do not describe tracking your own organic or sponsored positions for each keyword. |
| 02Investigate listing changes | sellerfox Your advantage with sellerfox Show changes to titles, images or prices directly on your product charts. See what changed over the same period and record your own actions as events too. | sellerboard Alerts for changes to a listing’s title, description, main image or category, new sellers and a lost Buy Box arrive in-app or by email. The reviewed sources do not describe showing these changes on product metric charts. |
| 03Understand search queries | sellerfox For each search query, see how often shoppers click, add to cart and buy your products. The funnel compares your products’ impressions, clicks, cart adds and purchases with the total market. Filter presets help you find areas to work on. This requires Amazon Search Query Performance (SQPR) data for your branded products. | sellerboard Search term analysis based on Amazon Brand Analytics, including shares and profitability. For brand-registered sellers. |
| 04Profit and costs | sellerfox Review your profit after Amazon fees, ad spend and cost of goods. Any other income and expenses you record are included too. Pending orders can already count toward revenue. When Amazon does not report VAT, sellerfox calculates VAT from your settings. Filter by product and marketplace to take a closer look at changes. | sellerboard Profit dashboard with tiles, charts and a profit and loss statement, including FIFO cost of goods, refunds, advertising and indirect costs. |
| 05Analyze performance | sellerfox Compare revenue, sessions and conversion rate in one chart. Choose the metrics yourself and review products together with variations (parent and child ASINs). See which products need a closer look. | sellerboard The Trends view shows how a selected metric changes for each product, filterable by date, SKU, tag or marketplace. |
| 06Analyze with AI | sellerfox Ask Claude, ChatGPT or another compatible AI assistant questions about your data. ChatGPT has an official sellerfox plugin. Through the MCP server, the AI assistant reads the product, profit, ranking and search query data you have approved in your Workspace. The AI assistant cannot change the data. | sellerboard According to the connector page mcp.sellerboard.com, sellerboard data can be connected read-only to an AI assistant such as Claude. The page does not state availability or plan conditions. |
| 07Track sales ranks | sellerfox Use BSR Explorer to follow your products’ Best Seller Rank (BSR) by category and marketplace. sellerfox updates ranks daily, and you choose the period. Compare main and subcategories and export the data as XLSX or CSV. The product detail page also shows the brand and current Best Seller Rank (BSR), and you can track reviews there daily. | sellerboard Current Best Seller Rank (BSR) in the product table, with the change compared with the 7-day and 30-day averages; according to the provider’s blog, also compared across periods in the Trends view. |
| 08Automate routine work | sellerfox KPI alerts check your conditions daily. Recurring PDF reports carry your own logo. Webhooks send selected metrics to other systems automatically each day. | sellerboard Threshold alerts for sales, orders and ad spend, plus automated reports. The reviewed sources do not describe webhooks for sharing your own metrics. |
| 09Overview across marketplaces and orders | sellerfox Compare your Workspace marketplaces, filter the overview by marketplace and find products and keywords worth reviewing in the top-10 tables. The order heatmap uses color to show when orders come in, by weekday and hour. | sellerboard Connected marketplaces can be viewed together or separately in the profit dashboard. The reviewed sources do not describe an order heatmap by weekday and hour. |
| 10Multiple accounts and teams | sellerfox Each Workspace connects to one Seller Central account in one Amazon selling region and can cover several marketplaces in that region, such as DE, IT and FR in Europe. Switch between client Workspaces with one sellerfox account and assign Owner, Admin, Viewer and External roles within each Workspace. | sellerboard An agency profile switches between client accounts. Accounts, users and automated reports are limited by plan; the pricing page lists user restrictions by account, marketplace and product for Enterprise only. |
Working with sellerfox
A product’s revenue is falling. Where do you start?
01
Narrow down the period and variations
Select the period in sellerfox and check which variations are losing revenue.
02
Compare the metrics
Compare revenue, sessions and conversion rate, add the ranking history and check for listing events.
03
Follow the path from search to purchase
If SQPR data is available, compare your click, cart-add and purchase rates with the market. See which step shows weaker results for your products.
Work through possible causes one step at a time.
Explore product analyticsOur assessment
Put sellerfox to work on your catalog.
With sellerfox, you see not only how your profit develops but also what changed over the same period: keyword rankings, listing changes and search queries appear next to your sales figures. Every feature and any number of team members are included in the Standard Plan, and revenue and order count do not change the price. Try sellerfox free for 30 days with your own products.
One plan with every feature
€39.99
per month and Workspace, billed monthly, excluding VAT.
Annual billing: €399.90 per year, equivalent to €33.33 per month. Per Workspace, excluding VAT.
The sellerfox Standard Plan has a base fee per Workspace. Every feature, any number of team members, 2,500 product slots and 100 credits are included; add more slots and credits when needed. One product slot covers one ASIN on one marketplace, and an active keyword on one marketplace uses one credit. Revenue and order count do not change the price. sellerboard plans vary by monthly orders, seller accounts and users, among other allowances. Source 11
Example: One Workspace with 500 active ASIN-marketplace pairs and 50 tracked keywords on one marketplace each fits the base package at €39.99 per month. This example uses no other credits. All features and unlimited team members are included.
Understand how your products on Amazon are performing.
Try sellerfox free for 30 days with your own products. Connect your Seller Central account and compare profit, rankings and listing changes. No credit card required.
Frequently Asked Questions
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Read comparisonSources and perspective
sellerfox publishes this comparison. We checked the other provider’s cited product pages and guides; sellerfox information comes from our own product documentation. Our recommendation applies to the tasks described here. This is not an independent review. Plans and features may change after the review date.
Reviewed on
- 1sellerboard.com/de/keyword-research
- 2sellerboard.com/de/alerts
- 3sellerboard.com/de/search-terms
- 4sellerboard.com/de
- 5help.sellerboard.com/tiles-view/
- 6mcp.sellerboard.com/
- 7blog.sellerboard.com/2019/10/21/bsr-changes/
- 8blog.sellerboard.com/2025/06/28/mastering-sellerboards-profitability-dashboard-tiles-charts-pl-map-and-trends/
- 9help.sellerboard.com/2-6-2-alerts-settings-redo/
- 10sellerboard.com/de/agencies
- 11sellerboard.com/de#pricing
- 12sellerboard.com/de/ppc