sellerfox vs. Helium 10
Already selling on Amazon? Find where you can improve. sellerfox shows keyword rankings right next to sales, sessions and conversion rate and compares your search queries with the total market. Search query analysis, AI access through MCP and profit analysis are included in the Standard Plan, for your whole team.
No credit card required. Reviewed on
When is sellerfox your alternative to Helium 10?
Understand the products you already sell.
Every feature in the Standard Plan
Search query analysis, AI access through MCP and profit analysis are included, with no extra charge for more team members.
Rankings next to your sales figures
Keyword rankings and product metrics such as sales, sessions and conversion rate share one chart.
Search queries against the market
The funnel compares impressions, clicks, cart adds and purchases of your branded products with the total market.
A price independent of revenue
You pay a base fee per Workspace. Your revenue does not change the price.
sellerfox fits analysis of the products you already sell on Amazon. Product research, keyword research and advertising management are not part of sellerfox.
| Feature | sellerfox | Helium 10 |
|---|---|---|
| Your advantages with sellerfox | ||
| Every feature in the Standard Plan | available | |
| Any number of team members | available | |
| Price independent of revenue | available | |
| Keyword rankings and product metrics such as sales in one chart | available | |
| Variations in one chart with selectable metrics | available | |
| Scheduled PDF reports with your logo | available | |
| Webhooks | available | |
| Order heatmap by weekday and hour | available | |
| In both tools | ||
| Profit analysis | available | available |
| Keyword tracking | available | available |
| Search query analysis (SQP) | available | |
| Events on the metrics chart | available | available |
| Listing monitoring | available | available |
| BSR history | available | available |
| MCP server | available | |
| Teams and sub-users | available | available |
| Not part of sellerfox | ||
| Product research | available | |
| Keyword research | available | |
| Advertising management | available |
A cross in the provider column means the reviewed sources do not describe the feature. In the sellerfox column, a cross means the feature is not part of sellerfox.
With sellerfox, you get rankings, search query analysis and profit in one plan, for your whole team.
See how this looks in sellerfoxThe differences in everyday work
See how sellerfox handles typical tasks, with product screens and guides. Next to each one, you see what the other provider’s sources describe.
| Your task | | Helium 10 |
|---|---|---|
| 01Understand search queries | sellerfox Your advantage with sellerfox For each search query, see how often shoppers click, add to cart and buy your products. The funnel compares your products’ impressions, clicks, cart adds and purchases with the total market. Filter presets help you find areas to work on. This requires Amazon Search Query Performance (SQPR) data for your branded products. | Helium 10 Search Query Analyzer adds further Helium 10 data to Amazon Search Query Performance data. According to the documentation, Search Query Analyzer requires Diamond or above and a brand registered with Amazon. |
| 02Keywords and visibility | sellerfox Your advantage with sellerfox Add a keyword once per marketplace. sellerfox checks where your products appear on the first Amazon results page each day, recording organic, sponsored and overall positions. Track all your own products that appear there for that keyword. Deeper results pages are not measured. | Helium 10 Keyword Tracker records organic and sponsored positions per keyword, daily by default or weekly, and hourly with Boost on Diamond and above. Helium 10 Ads can connect rankings with advertising metrics. |
| 03Analyze performance | sellerfox Compare revenue, sessions and conversion rate in one chart. Choose the metrics yourself and review products together with variations (parent and child ASINs). See which products need a closer look. | Helium 10 The Insights Dashboard includes page views, conversion rate and net profit per product; metrics can be selected and exported to Excel. |
| 04Investigate listing changes | sellerfox Show changes to titles, images or prices directly on your product charts. See what changed over the same period and record your own actions as events too. | Helium 10 Alerts monitors changes including title, price, category and Buy Box. The Insights Dashboard can show alerts and your own notes on the metrics chart. |
| 05Profit and costs | sellerfox Review your profit after Amazon fees, ad spend and cost of goods. Any other income and expenses you record are included too. Pending orders can already count toward revenue. When Amazon does not report VAT, sellerfox calculates VAT from your settings. Filter by product and marketplace to take a closer look at changes. | Helium 10 Profits shows revenue, net profit after estimated costs, orders, units, ROI and refunds. The pricing page lists profit and loss reporting from Diamond; Platinum includes limited profit reporting. |
| 06Analyze with AI | sellerfox Ask Claude, ChatGPT or another compatible AI assistant questions about your data. ChatGPT has an official sellerfox plugin. Through the MCP server, the AI assistant reads the product, profit, ranking and search query data you have approved in your Workspace. The AI assistant cannot change the data. | Helium 10 Helium 10 MCP gives AI assistants access to research, profit, ranking and advertising data, with 1,000 calls per month from Diamond. According to the provider, this access also allows changes to campaigns and listing content. The Helium Agent AI assistant also requires Diamond. |
| 07Track sales ranks | sellerfox Use BSR Explorer to follow your products’ Best Seller Rank (BSR) by category and marketplace. sellerfox updates ranks daily, and you choose the period. Compare main and subcategories and export the data as XLSX or CSV. The product detail page also shows the brand and current Best Seller Rank (BSR), and you can track reviews there daily. | Helium 10 Xray shows ASIN data with historical charts for Best Seller Rank (BSR), sales and review count. |
| 08Automate routine work | sellerfox KPI alerts check your conditions daily. Recurring PDF reports carry your own logo. Webhooks send selected metrics to other systems automatically each day. | Helium 10 Helium 10 Ads adjusts bids using rankings and advertising metrics. The cited sources do not describe scheduled PDF reports with your logo or webhooks for your own metrics as of the review date; Helium Agent creates PDF reports on request. |
| 09Overview across marketplaces and orders | sellerfox Compare your Workspace marketplaces, filter the overview by marketplace and find products and keywords worth reviewing in the top-10 tables. The order heatmap uses color to show when orders come in, by weekday and hour. | Helium 10 The Insights Dashboard combines financial and advertising metrics in charts and shows the top 5 products. An order heatmap by weekday and hour is not described there. |
| 10Multiple accounts and teams | sellerfox Each Workspace connects to one Seller Central account in one Amazon selling region and can cover several marketplaces in that region, such as DE, IT and FR in Europe. Switch between client Workspaces with one sellerfox account and assign Owner, Admin, Viewer and External roles within each Workspace. | Helium 10 Sub-users receive permissions per tool. User and connected-account allowances depend on the plan; the pricing page lists 10+ users and 15+ seller accounts for Enterprise. |
Working with sellerfox
More visibility or a better listing?
01
Compare click and cart-add rates
Choose a search query in sellerfox and compare your product’s click and cart-add rates with the market.
02
Find the weak step in the funnel
The funnel puts impressions, clicks, cart adds and purchases next to the total market. See whether to work on visibility, how your product appears in search results or the product page.
03
Examine rankings and metrics together
Next, see how rankings and product metrics have changed over the same period.
Our assessment
Put sellerfox to work on your catalog.
Use sellerfox to review the products you already sell: keyword rankings next to sales and sessions, search queries compared with the total market and profit after Amazon fees, ad spend and cost of goods. Every feature is included in the Standard Plan, with any number of team members and regardless of your revenue. Try sellerfox free for 30 days with a specific question about your products.
One plan with every feature
€39.99
per month and Workspace, billed monthly, excluding VAT.
Annual billing: €399.90 per year, equivalent to €33.33 per month. Per Workspace, excluding VAT.
The sellerfox Standard Plan has a base fee per Workspace. Every feature, any number of team members, 2,500 product slots and 100 credits are included; add more slots and credits when needed. One product slot covers one ASIN on one marketplace, and an active keyword on one marketplace uses one credit. Revenue and order count do not change the price. Helium 10 plans vary by features, user seats and connected accounts, and the pricing page groups plans by yearly sales. Source 8
Example: One Workspace with 500 active ASIN-marketplace pairs and 50 tracked keywords on one marketplace each fits the base package at €39.99 per month. This example uses no other credits. All features and unlimited team members are included.
Understand how your products on Amazon are performing.
Try sellerfox free for 30 days with your own products. Connect your Seller Central account and compare profit, rankings and listing changes. No credit card required.
Frequently Asked Questions
Compare more tools
All comparisonsRankings, listing changes and profit
sellerfox vs. sellerboard
Understand your profit and how your products are performing.
Read comparisonSearch queries, alerts and listing changes
sellerfox vs. Jungle Scout
Your products are on Amazon. How are sales and rankings developing?
Read comparisonDaily rankings and AI access
sellerfox vs. AMALYTIX
Your listing has changed. What do the metrics show?
Read comparisonSources and perspective
sellerfox publishes this comparison. We checked the other provider’s cited product pages and guides; sellerfox information comes from our own product documentation. Our recommendation applies to the tasks described here. This is not an independent review. Plans and features may change after the review date.
Reviewed on
- 1kb.helium10.com/hc/en-us/articles/35108027467675-How-to-Use-the-Search-Query-Analyzer
- 2kb.helium10.com/hc/en-us/articles/360047506993-Keyword-Tracker-PRO-Training-Video-How-to-Check-Your-Ranks-Hourly
- 3helium10.com/blog/how-to-use-the-helium-10-list-tracked-keywords-mcp-tool-to-audit-your-ranking-portfolio-in-2026/
- 4kb.helium10.com/hc/en-us/articles/4406561352603-When-Should-I-Use-the-Boost-Feature-in-Keyword-Tracker
- 5kb.helium10.com/hc/en-us/articles/39580875991323-Insights-Dashboard-FAQ
- 6kb.helium10.com/hc/en-us/articles/13837251378331-Insights-Dashboard-Graphs
- 7helium10.com/tools/analytics/profits/
- 8helium10.com/pricing/
- 9kb.helium10.com/hc/en-us/articles/51580564409883-Getting-Started-with-Helium-10-MCP
- 10kb.helium10.com/hc/en-us/articles/53970835595931-Helium-Agent
- 11kb.helium10.com/hc/en-us/articles/360048281774-How-Do-I-Set-Up-and-Navigate-Xray
- 12kb.helium10.com/hc/en-us/articles/49456794087323-Keyword-Tracker-Based-Bid-Automation-Rules-for-Amazon-Ads
- 13kb.helium10.com/hc/en-us/articles/360038357554-How-Do-I-Add-Manage-and-Delete-Users-in-My-Helium-10-Account
- 14kb.helium10.com/hc/en-us/articles/360037349253-How-Do-I-Activate-Alerts-for-My-Amazon-Products
- 15kb.helium10.com/hc/en-us/articles/5982986977179-How-do-I-Access-the-Keyword-Tracker-Integration-Within-Helium-10-Ads
- 16kb.helium10.com/hc/en-us/articles/6710274045339-Black-Box-Product-Tab-Overview