Analytics for Amazon
made simple

Keep an eye on all relevant performance metrics for products and keywords, discover valuable optimization opportunities and gain a competitive advantage.

Why Sellerfox?

You know the challenges of data-driven product optimization:
Confusing and complex data sets, time-consuming analyses without any real gain in knowledge and the need to use several tools, each of which only provides part of the information you need. The constant switching between different tools and the tedious merging of data in Excel or Google Sheets robs you of time and energy.
The solution: Sellerfox
Our all-in-one analysis tool combines all important performance data on products and keywords in a clear and user-friendly interface. With Sellerfox, you can focus on the essentials: Successfully optimizing your products and taking your Amazon business to the next level.
Without Sellerfox
  • Confusing and complex data sets
  • Time-consuming analyses without any gain in knowledge
  • Multiple tools and high costs
  • Complex setup of Excel files
  • Hidden potential remains untapped
With Sellerfox
  • Clearly organized dashboards
  • Identify correlations at a glance
  • All-in-one solution that saves time and money
  • Automatically imported KPIs - updated daily
  • Boost your rankings, lower your ACoS - data driven


Data-driven optimization on Amazon made simple

A rich set of features paired with a simple user interface and an appealing design. Sounds impossible? We think: it's not!

Save time

All data in one place

Centralized data view:
No switching between different tools. Sellerfox offers you a standardized platform for all important product performance KPIs.
Comprehensive tracking:
Whether organic or paid performance, brand analytics or Amazon Business Reports - we fetch all relevant KPIs on a daily basis.
Ready for use immediately:
We load historical data up to 2 years in the past. So you can get started right after registration.

Identify your potential for optimization

Optimization and listing monitoring

Clear insights, at any time:
See at a glance how your actions affect the performance of your KPIs.
Event tracking for targeted decision-making:
We track a variety of changes and optimizations to your listings. Price changes, lost Buy Box events, listing issues and many more.
Data that speaks:
All relevant information is presented in a user-friendly data view so that you can quickly and easily track the impact of your measures.

Get better keyword rankings

Keyword Tracking

Holistic insights:
Sellerfox offers you an intuitive overview that displays your keyword rankings in combination with your Amazon Ads and Brand Analytics metrics.
Accurate performance tracking:
Understand exactly how effective each keyword is for your product. Sellerfox allows you to precisely evaluate the effectiveness of your keywords in terms of sales and visibility.
Optimize your strategy:
Use in-depth insights to refine your Amazon strategy and position your products even better on the market.

For better organic rankings

Search Term Analyzer

SQPR Insights:
Discover the strengths and weaknesses of your keywords with our comprehensive SQPR report analyses. Get a clear overview of the performance of each keyword.
Search volume overview:
Better understand how often your keywords are searched for. Use this data to accurately assess the interests and demands of your target group.
Click-through analysis:
Analyze the click rates of your keywords. Find out which search terms achieve the highest interaction and optimize your content for maximum visibility and engagement.

Identify your bestseller variants

Parent-Child Product Analysis

Focus on the best product variants:
Use our parent-child analysis to find out which product variants have the best key figures. Identify the variants with the most views and sales.
Discover hidden potentials:
Recognize untapped opportunities in your product range. Our analysis helps you to unlock the full potential of each variant and to make your product range more effective.
Optimize your bestsellers:
Refine your top products further. Use our detailed insights to improve your most successful variants and achieve even more sales success.

Still unsure?
See for yourself.

Try Sellerfox free for 30 days and start optimizing your sales on Amazon. No credit card required.

Sellerfox is the result of 6 years of Amazon experience.

During my time as an Amazon seller and account manager, I always dreamed of a tool that would support me in my day-to-day operations so that we could optimize our products in a focused and continuous manner. Back then, we've worked with Google Sheets extensively. "That works, but it's definitely not an ideal solution", I thought to myself at that time. Sellerfox is the result of 6 years of Amazon experience and is a solution for all Amazon sellers for whom " okay" is not good enough. A solution that really allows you to always optimize for the bestseller badge and rank 1 in your niche.

Markus Pfister

CEO & Co-Founder

Frequently Asked Questions (FAQ)

  • What is Sellerfox and what's the benefit?

    Sellerfox is an all-in-one analysis and optimization tool for Amazon sellers. It helps you to understand complex data, identify optimization potential, and unleash hidden potential to successfully optimize your products.

  • Is Sellerfox suitable for beginners?

    Yes, Sellerfox is suitable for Amazon sellers of all levels of experience, from beginners to experienced sellers who want to optimize their business processes.

  • Which marketplaces does Sellerfox support?

    Sellerfox currently supports all European Amazon marketplaces. We are currently working on integrating the USA marketplace. More marketplaces will follow soon. Is your marketplace not supported? Contact us!

  • Is my data safe with Sellerfox?

    The security of your data is our top priority. Sellerfox uses state-of-the-art encryption technologies and security measures to keep your data safe and confidential.

  • Can I try Sellerfox for free?

    Yes, Sellerfox offers a 30-day free trial. You can use the tool unrestrictedly during this time to decide if it meets your requirements.

  • Can I export my data?

    Yes, you can export all charts and tables as images or as CSV files.

  • How can I connect Sellerfox with my Amazon account?

    Connecting with your Amazon account is easy. After you have registered with Sellerfox, you will go through a step-by-step process where you can link your Amazon account. You can undo the connection at any time. A detailed guide can also be found here: Guide

  • Is the Sellerfox team active as sellers on Amazon themselves?

    Markus Pfister was an active seller from 2016 to 2022 and has started a new e-commerce company since 2024. This company operates independently from Sellerfox and is completely transparent. You can find all the information on his homepage Apart from this, no employees are active as Amazon sellers.

  • What if I am not yet an active Amazon seller?

    To effectively use Sellerfox, you need an active seller account in the "professional" plan. Register here to create a seller account on Amazon.

  • Does Sellerfox offer customer support if I have questions or problems?

    Yes, Sellerfox offers customer support through a dedicated team of experts. You can contact us at any time by email or live chat if you have questions or problems.

  • Can I create accounts for employees?

    Currently, you cannot create employee accounts. However, this feature is on our roadmap and will be implemented soon.

  • How often is the data in Sellerfox updated?

    The data in Sellerfox is updated daily to ensure that you always have access to the latest information you need for informed decisions.

Still unsure?
See for yourself.

Try Sellerfox free for 30 days and start optimizing your sales on Amazon. No credit card required.