Analytics for Amazon made simple

Analyze your products, track your profit, and compare your search performance with the market. All in one platform.

30 days free trial
No credit card required
Connect Seller Central
sellerfox dashboard screenshot
SellerbarcampAMZ HackersHändlerbund
How it works

Your all-in-one data hub

Use cases

How sellers use sellerfox

Analyze your products

Revenue changes, but you don't know where to focus.
Compare revenue, traffic, and conversion across your products and variants.

Understand profit and costs

High revenue doesn't necessarily mean a product is profitable.
See which products generate profit and which costs reduce your margin.

Understand your market position

Your own sales figures don't show how the market is changing.
Compare your products' clicks and purchases with data from the entire market

Stay on top of changes

Listing changes and unusual KPI movements get lost in day-to-day work.
Track listing events and receive KPI alerts and regular email reports.
Features

Explore our features

Product Analytics

Understand your portfolio. Down to each variant.

Bring revenue, advertising and product metrics together. Compare products and parent-child variants to see strengths and weaknesses across your portfolio.

  • Analyze sales and advertising data together
  • Compare the performance of individual variants
  • Focus on marketplaces and your own product lists
Understand your portfolio. Down to each variant.
Your real margin

Profit Tracking

Revenue is not margin. Profit Tracking works through every order – Amazon fees, product costs, shipping, advertising and your own overheads – and shows what is actually left per marketplace, product and SKU.

  • Three margin tiers – DB1, DB2, DB3 – down to net profit
  • Product costs per SKU with an effective date: past orders keep the price you paid then
  • Margin by marketplace, SKU, child ASIN, parent ASIN or product list
Profit Overview
Waterfall table%
Gross Revenue€128,450
VAT−€20,512
Net Revenue€107,938
Refunds−€6,120
Promo Discounts−€1,940
Net Revenue Cleared€99,878
COGS−€38,310
DB1 (Trade Margin)€61,56861.6%
Amazon Fees−€21,640
Amazon Referral Fee−€15,414
FBA Fee−€5,203
Other Amazon Fees−€1,023
Shipping−€4,980
DB2 (Logistics Margin)€34,94835.0%
Advertising costs−€12,310
DB3 (Marketing Margin)€22,63822.7%
Other Costs−€5,120
Net Profit€17,51817.5%
For better organic rankings

Search Term Analyzer (SQPR)

Compare impressions, clicks and purchases for selected products of your own in loaded Amazon Search Query Performance Reports (SQPR). Alongside them, see the totals for the same search query, marketplace and period, including your products.

  • Identify high-potential keywords for ad campaigns
  • Compare product rates with the overall rates for the search query
  • Optimize based on real market insights
Search Term Analyzer (SQPR)
Get better keyword rankings

Keyword Tracking

For every tracked keyword, sellerfox daily monitors all products in the workspace that appear on the first page of search results. This gives you an instant overview of ranking trends and visibility across products.

  • Automatically track daily keyword rankings for relevant products
  • See keyword ranking trends over time
  • Combine keyword & sales data in one tool
Keyword Tracking
Discover problems early

Listing Events Tracking

sellerfox shows detected changes to Amazon listings, such as titles, images and prices, along with listing errors and warnings. Add your own events, such as a deal launch, and view them alongside KPI trends.

  • Review detected listing changes over time
  • Review Featured Offer eligibility notices and listing errors
  • Link performance shifts to specific events
Listing Events Tracking
BSR Explorer

Keep your sales ranks in view over time.

Track the Best Seller Rank (BSR) of your own products and spot developments worth a closer look.

  • Review ranks and trends across your portfolio
  • Compare category positions in the same context
  • Explore recorded rank history with product metrics
BSR Explorer detail showing a product, its category rank and 30-day rank history.
Ask your data

AI access over MCP

Instead of export, pivot, repeat: connect Claude, ChatGPT or any other MCP-compatible client to your workspace and put your questions straight to the data.

  • 22 read-only tools covering product metrics, rankings and Profit Tracking
  • Query KPIs, trends and rankings – without a manual export
  • Ask across products, keywords and marketplaces in one conversation
Claude · sellerfox MCPapi.sellerfox.com/mcp

How did my top products perform on amazon.de last week?

get_workspaces get_products get_product_kpis

Last week on amazon.de, your three highest-revenue ASINs:

  • B11… · Springseil blau€12,480 · +18%
  • B11… · Springseil rot€8,910 · −4%
  • B31… · Springschnur€6,240 · +7%
Read-only — the client cannot change any data.

Start today

And take your Amazon business to the next level
Try for free
30 days free trial
No credit card required
Connect Seller Central
Customer Reviews

100+ brands already
use sellerfox

sellerfox has proven to be an essential tool that not only saves me a significant amount of time but also enables data-driven analysis that would otherwise be tedious and nearly impossible. It has become an indispensable part of my workflow and I wouldn’t want to work without it.

Translation from DE
Martin Strasser
Martin Strasser

KUINEA

A solid Amazon analytics tool with great potential to become a true business consultant among AI solutions.

Translation from DE
Dennis Bauer
Dennis Bauer

Bauer Electronics

sellerfox gives me a clear overview of my numbers. It’s finally much easier to understand why a product is performing well or not, and where I should shift my focus instead.

Translation from DE
Robin Geiss
Robin Geiss

CargoVA

sellerfox makes it easier for us to manage and optimize our ad campaigns while also providing a clear overview of key KPIs, helping us improve our overall performance on Amazon.

Translation from DE
Daniel Kraft

Rotho Kunststoff AG

sellerfox helps me quickly get an overview of key metrics. With event tracking, it’s incredibly easy to monitor the impact of promotions on important sales metrics.

Translation from DE
Amir Ghani
Amir Ghani

zoula kidz

sellerfox saves me a lot of time and effort because I can access all relevant KPIs related to keyword rankings and product performance in one clear, easy-to-use tool. The Search Term Analyzer combined with Amazon’s SQPR data is a particularly powerful feature that I haven’t seen anywhere else on the market.

Translation from DE
Jan Kreykenbohm

Byklista

Thanks to sellerfox, we can finally save a lot of time on performance analysis while having the data clearly structured and easy to work with. This makes it much easier to run tests and deliver better results for our clients.

Translation from DE
Dario Meyer
Dario Meyer

Blu Owl Marketing

sellerfox is a great tool for tracking all the Amazon KPIs that standard tools often miss, like conversion rate or buy box rate. The SQPR feature also makes it easy to compare your performance with competitors. It’s not about basic profit tracking, but about deeper metrics that show exactly where you stand in the market at any given time.

Translation from DE
Max Thorwart
Max Thorwart

noma noma

Great tool for tracking KPIs with high accuracy (I compared it to the Amazon data, and it matches). The SQPR report analysis is the cherry on top.

Translation from DE
Rafal Borowiec

Xcelenze

A must-have tool with great value for money that I can highly recommend to anyone.

Translation from DE
Werner Langer
Werner Langer

TOPP4u

The best KPI tracking tool for Amazon FBA, with all relevant metrics in one place. On top of that, the SQPR Analyzer makes it incredibly easy to evaluate ad performance on a keyword level.

Translation from DE
Tom Eble

SCHILDERBOXX

sellerfox is a tool that gives me quick access to a wide range of KPIs.

Translation from DE
Sascha Mönning

SASMO Sports

As an Amazon seller, I find sellerfox incredibly valuable because it helps me optimize my product and keyword strategies efficiently. It saves me time and costs while improving my sales performance.

Translation from DE
Andre Sander

BJORKI

sellerfox continuously helps me keep an eye on my market. I no longer have to guess whether changes in keyword search volume or ranking losses are affecting my visibility. It also lets me pinpoint exactly which keywords are driving revenue growth. sellerfox gives me the confidence that everything is under control.

Translation from DE
Gerhard Völkl
Gerhard Völkl

Creative Card GmbH

With the product KPIs in sellerfox, we’ve found an extremely convenient way to investigate the causes of sales changes or check whether a listing adjustment delivered the expected CVR boost. Everything is clearly visualized, and the data is reliable and accurate. Simply a top tool at a fair price.

Translation from DE
Daniel Ender
Daniel Ender

D&D Living

sellerfox supports us in daily KPI tracking on Amazon. It makes it easy to spot patterns and take action.

Translation from DE
Markus Wiese

ABSINA Gmbh

Since I started using sellerfox, I save up to 10 hours a week because I no longer have to process and analyze SQPR and Business Reports in Excel. The visual keyword tracking and KPI performance trends let me instantly spot issues or changes and take action. For me, sellerfox is an absolute no-brainer and a must-have in every seller’s toolset.

Translation from DE
Daniel Benedikt Zemitzsch

besøk

With sellerfox, I finally found a tool that gives me a super quick overview of my most important KPIs. It’s also the only tool that works with real Amazon data – specifically the SQPR report. It’s one of the few tools I use multiple times a week.

Translation from DE
Holger Hartmann

LiLa Commerce GmbH

sellerfox is the evolution we all wished for. New features and continuous development, fast support that actually responds to feedback and even implements it in under 7 days!

Translation from DE
Timo Ockert

bedrop

FAQ

Frequently Asked Questions

  • sellerfox is an all-in-one analysis and optimization tool for Amazon sellers. It helps you to understand complex data, identify optimization potential, and unleash hidden potential to successfully optimize your products.

  • Yes, sellerfox is suitable for Amazon sellers of all levels of experience, from beginners to experienced sellers who want to optimize their business processes.

  • sellerfox supports marketplaces in Amazon’s Europe and North America selling regions, including Amazon.de and Amazon.com. The supported marketplaces overview shows which features are available on your marketplace.

  • The security of your data is our top priority. sellerfox uses state-of-the-art encryption technologies and security measures to keep your data safe and confidential.

  • You can try sellerfox free for 30 days. Standard Plan allowances apply during the trial. Use your own catalogue to judge whether the analysis fits your tasks.

  • Yes, you can export all charts and tables as images or as CSV files.

  • Connecting with your Amazon account is easy. After you have registered with sellerfox, you will go through a step-by-step process where you can link your Amazon account. You can undo the connection at any time. A detailed guide can also be found here: Guide

  • Markus Pfister was an active seller from 2016 to 2022 and has started a new e-commerce company since 2024. This company operates independently from sellerfox and is completely transparent. You can find all the information on his homepage markuspfister.de. Apart from this, no employees are active as Amazon sellers.

  • To effectively use sellerfox, you need an active seller account in the "professional" plan. Register here to create a seller account on Amazon.

  • Yes, sellerfox offers customer support through a dedicated team of experts. You can contact us at any time by email or live chat if you have questions or problems.

  • Yes, you can add as many employees and clients to your workspace as you like. You can assign them different roles, such as administrator or read-only access. This way, you can customize access permissions for each workspace user individually.

  • Updates depend on the data source. Keyword positions are recorded daily. The Search Term Analyzer uses loaded weekly and monthly reports from Amazon. The data refresh schedule in the documentation explains when other values appear.

About sellerfox

Built by Sellers, for Sellers

Markus Pfister

“sellerfox is the result of 9 years of Amazon experience”

During my time as an Amazon seller and account manager, I always dreamed of a tool that would support me in my day-to-day operations so that we could optimize our products in a focused and continuous manner. Back then, we've worked with Google Sheets extensively. "That works, but it's definitely not an ideal solution", I thought to myself at that time. sellerfox is the result of 9 years of Amazon experience and is a solution for all Amazon sellers for whom "okay" is not good enough. A solution that really allows you to always optimize for the bestseller badge and rank 1 in your niche.

Markus Pfister

CEO & Co-Founder

Trusted company

Data security
and certifications

Hosted in Germany
  • Hosting exclusively on servers in Germany
  • Maximum security & fast loading times
Highest data security standards
Data protection is our top priority:
  • We use state-of-the-art security standards
  • Trustworthy handling of sensitive business data
Built according to GDPR standards
  • Legally compliant data processing according to GDPR
  • Secure protection of your data
Amazon Ads partner
  • Verified Amazon Ads Partner
  • Foundational insights for your advertising strategies
Amazon software partner
  • Official Amazon Software Partner
  • Stable interfaces & regular updates
  • Direct access to relevant data sources
First-class customer support
  • Personal, fast & reliable support
  • Available via live chat or email
  • Support for technical and individual questions
Supported marketplaces

Your markets, covered

Any questions left?

Feel free to contact us via chat or email.
Contact us
MATO Solutions GmbH, c/o Impact Hub Vienna, Lindengasse 56/18-19, 1070 Wien, Österreich