sellerfox
Understand Amazon search terms

See how your products perform in Amazon search.

From impression to click, cart add and purchase: sellerfox shows how your selected products perform for a search term. Use the SQPR funnel to compare each stage with the entire market.

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No credit card required.

Search Term Analyzer in sellerfox

Compare your products for the same search term.

Read the Search Term Analyzer guide

SQPR funnel vs. the market

From search result to purchase.

Compare impressions, clicks, cart adds and purchases for your products with the entire market for a search term.

The rates between stages show where your products perform better or worse.

How to read the funnel

Five questions you can answer with sellerfox

Find out which search terms get your products clicks and purchases, and how those numbers change.

26 SQPR KPIs for your product analysis
01

Is your product shown often but rarely clicked?

See how often your product was shown and clicked for a search term. Compare its click-through rate with those of your other products.

02

Does your product get clicks but few purchases?

Compare purchases and clicks for the same search term. See which of your products are clicked but purchased relatively rarely.

03

How do clicks and purchases change over time?

Compare individual weeks or months to see changes over time. Export the numbers as an Excel or CSV file for further analysis.

04

How does your product compare with the entire market?

Open the SQPR funnel for a search term. Compare impressions, clicks, cart adds and purchases, along with the rates between stages. Market totals include your products and cover the same search term, Amazon marketplace and period.

05

What share of all clicks and purchases across the entire market goes to your product?

These shares show how much of the clicks and purchases across all products in the market goes to your product. The comparison uses the same search term, Amazon marketplace and period.

Explore your products’ search terms

Try sellerfox free for 30 days. Compare which of your selected products get clicks and purchases for a search term.

Start your 30-day free trialSee pricing and what’s included
FAQ

Frequently Asked Questions

  • SQPR stands for Search Query Performance Report, a report from Amazon. It contains impressions, clicks, cart adds and purchases for a search query — overall and for individual products of your own. In sellerfox, the tool for analysing these reports is called Search Term Analyzer.

  • It uses the overall figures for the same search term, Amazon marketplace and period. Those totals include your own product. You compare your product’s click-through, add-to-cart and conversion rates with the respective overall rates. Individual competitors’ figures are not broken out separately.

  • You analyse reports for selected products of your own on supported Amazon marketplaces. The search terms shown come from the loaded reports. This is not a complete keyword database for arbitrary products.

    Search query reports and access

  • Separate Keyword Tracking records daily positions for your products on the first Amazon results page. The SQPR analysis on this page shows impressions, clicks and purchases, among other figures. With the “Tracked only” filter, the Search Term Analyzer shows only search terms that you also track as keywords.

  • sellerfox retrieves reports for your selected products through your Amazon connection. “Data coverage” shows which reports are available. As a Workspace Owner or Admin, you can request missing reports for specific periods.

    Amazon connection

  • You need access to Amazon Brand Analytics and registration with Amazon Brand Registry. The analysis covers selected products of your own on supported Amazon marketplaces.

    See supported marketplaces

  • You analyze weekly or monthly periods. New figures appear once sellerfox has loaded the corresponding Amazon reports.

    When are reports updated?

  • No. You authorize the connection on Amazon’s consent page. sellerfox receives neither your Amazon password nor your two-factor authentication code.

    Data security

  • Yes. You can try sellerfox free for 30 days. No credit card is required.

    How the trial works

Related topics

Search Term Analyzer guide

Filter search terms, analyze the SQPR funnel and export your results.

Keyword Tracking

Track your products’ organic and sponsored positions on Amazon.