sellerfox
Best Seller Rank (BSR)

Your sales ranks. With history and context.

See how the Best Seller Rank (BSR) of your own Amazon products develops. Move from a portfolio overview to an individual rank history with relevant product metrics.

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Your portfolio at a glance

Find products with changing ranks.

See rank, category, change, and trend for your chosen period. Spot the products that deserve a closer look.

  • Focus on product lists, individual products, or marketplaces
  • Sort by rank or change to spot notable movements
  • Export the overview as XLSX or CSV for your own analysis
How to read the BSR overview

Your portfolio

BSR
Same marketplaceSame category

  • Product A

    Rank history

  • Product B

    Rank history

  • Product C

    Rank history

Compare category positions, then open the history of the product you want to examine.

From overview to detail

See the history behind the snapshot.

Choose a period and follow changes in your products’ ranks. Put short-term fluctuations and long-term trends into context.

You see recorded measurements. Your history grows from the first capture; earlier ranks cannot be loaded retrospectively.

Understand the rank chart

Compare category positions

Compare ranks in the right context.

A rank belongs to a category and a marketplace. Choose which main and subcategories to display in the chart. Compare products within the same category on the same marketplace.

Understand category positions

Rank and product metrics

See what changes at the same time.

Add product metrics and events to the rank chart. Review rank movements alongside your product's performance. Changes at the same time can offer clues, but do not prove a cause.

Find relevant product metrics

Keep track of how your category positions develop.

Connect your Amazon data to sellerfox and review sales ranks in the context of your portfolio and product metrics.

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FAQ

Frequently Asked Questions

  • Best Seller Rank (BSR) shows a product's position within an Amazon category. A lower number means a better rank. For a meaningful comparison, look at the same category on the same marketplace.

    More about Best Seller Rank (BSR)

  • The overview shows product families from your portfolio for each marketplace, with the latest ranks in the selected period. Filter by period, products, and active marketplaces.

    The overview and its filters

  • sellerfox records sales ranks once a day through the SP-API. The overview shows the data date for each marketplace. The rank on Amazon's product page may have changed since that capture.

    Data refresh in detail

  • Your rank history starts when sellerfox first records a rank. You can choose any period, including more than twelve months. Ranks from before the first recording cannot be loaded retrospectively.

    Read rank histories

  • Yes. Alongside the overview of product families, you can view the recorded rank histories of individual variants.

    Product families and rank histories

Related topics

BSR Explorer documentation

Understand rank columns, filters and charts step by step.

Product Analytics

Review sales, conversion and advertising for products and variants.

Keyword Tracking

Check where your products appear for important search terms.

Listing & Event Tracking

See product changes and your own actions in their timeline.

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