Load SQPR data automatically: ASIN selection and reports in sellerfox
Choose ASINs and marketplaces for automatic SQPR reports. The Standard Plan currently includes 2,500 combinations and 1,000 additional report requests per month.
What do Amazon SQPR data show?
Amazon’s Search Query Performance Reports (SQPR) show how your products perform for search queries. You see impressions, clicks, add-to-carts and purchases, including your ASIN’s share of the values for the entire query. This helps you investigate where your products fall behind the market.
What is included?
In the Search Term Analyzer, you compare search queries and the associated ASINs. The table shows your product figures alongside market figures. These market figures describe the entire search query, not individual competing products.
SQPR purchases are not interchangeable with all orders for your products. The sales estimate in sellerfox is also not actual revenue reported by Amazon. For definitions and limitations, see the Search Term Analyzer and KPI Explorer.
Load ASIN-level reports automatically
sellerfox loads weekly and monthly reports through the official Amazon SP-API. You choose which combinations of ASIN and marketplace to include. The same ASIN on two marketplaces counts as two combinations.
The Standard Plan currently includes 2,500 combinations. The pricing page lists current standard allowances; the allowance for your Workspace appears when you select the loading strategy.
Two modes for selecting your ASINs
1. “Bestsellers by revenue”
sellerfox loads your fixed ASIN selection first, then fills the remaining places with the highest-revenue ASIN and marketplace combinations. A combination already in the fixed selection does not use a second place. You can select no more fixed combinations than your subscription includes.
2. “Custom list”
Choose the combinations yourself. Each combination above the included allowance occupies one credit. You need enough available credits to save the selection. Adding credits does not automatically increase the number loaded in bestseller mode.
Load additional reports each month
The Standard Plan currently includes 1,000 additional report requests per calendar month. Use these requests to fill gaps in weekly and monthly reports for selectable completed periods within the past two years. Whether Amazon provides data for a particular combination depends on the ASIN, marketplace and period.
Each combination of ASIN, marketplace and week or month counts as one report. For example, one ASIN on two marketplaces across twelve monthly periods requires 24 reports, if those reports are missing.
The monthly report allowance is separate from your credits. Before you submit, sellerfox shows how many reports the request will consume. Existing reports that are skipped do not count; a submitted request counts even if Amazon returns no data rows.
Where do you change the SQPR settings?
As an Owner or Admin, choose the loading strategy under Settings → Search Term Analyzer. In the Search Term Analyzer, select “Load additional reports” to request other periods.
The current step-by-step guide is under SQPR Reports. The guide also explains how to check data coverage and request failed reports again.
Frequently asked questions
How soon are the data available?
Reports are not available immediately after a week or month ends. Amazon needs to provide the reports first; request limits and retries can delay loading further. See the SQPR loading guide for the schedule and status indicators.
Can I upload SQPR files or analyze brand-level reports?
sellerfox loads reports directly through the SP-API. File uploads and brand-level SQPR analysis are not available in sellerfox. The analysis uses ASIN-level reports.
Does a loaded report contain complete data for every query?
No. A report can omit individual search queries. Missing values therefore do not establish zero impressions or purchases. Check data coverage before interpreting changes.