Glossary

This glossary explains the product concepts, Amazon terms, and exact UI labels used throughout the documentation. Follow the links for more detailed explanations.

sellerfox concepts and labels

Term	Meaning
Account (personal)	Your sellerfox account is your personal sign-in, separate from your workspaces and connected Seller Central accounts. See Your account.
Account level (alert)	The alert scope that evaluates workspace-wide data instead of one marketplace or product. “Account level” is the exact English label. See KPI alerts.
Additional reports (SQPR)	Reports requested manually in addition to automatic loading. Manual requests count against a monthly allowance. See SQPR reports.
All workspace data (webhook)	The widest webhook scope: marketplace KPIs aggregated across the workspace, with no target to select. “All workspace data” is the exact English label. See Webhooks.
“(calculated, …)”	Shows that sellerfox calculated VAT using your settings. The order summary names the tax rate and country in this label. See Set up VAT.
Comparison period	The second period against which the dashboard compares the selected period. See Date range & comparison.
Connection	An Amazon authorization attached to one workspace. SP-API and Ads API are authorized separately. See Amazon connections.
Credit	Additional capacity used by keyword tracking, review tracking, and SQPR products above the included allowance. See Subscription, billing & credits.
“(estimated)”	Marks provisional amounts in the order summary and expanded rows of the Waterfall table. sellerfox replaces the estimate when Amazon supplies the final values. See Orders.
Event	A detected or user-entered change attached to a date or period. See Events.
Granularity	Determines whether a chart or export groups data by day, week, or month. Profit Tracking also offers hourly values for short periods. See Date range & comparison.
Gross Revenue	The first row in the Profit Tracking Waterfall table, calculated from individual orders. Gross Revenue and Sales (Total) come from different data sources. The German label is Brutto-Umsatz. See How Gross Revenue differs from Sales (Total).
Initial load	The process that loads historical data after a workspace's first connection. Figures may be incomplete until the initial load finishes. See Data refresh schedule.
Keyword	A tracked search phrase on one marketplace whose product rankings sellerfox collects. See Keywords.
KPI	A defined metric. Each tool or view supports a specific selection. See KPI Explorer.
KPI set	A saved selection of metrics in a fixed column order. A KPI set belongs to one workspace and one table type. See KPI sets.
Loading behavior (SQPR)	The setting that selects which ASINs sellerfox requests automatically. See SQPR reports.
Pending revenue	Revenue from pending orders without a final price from Amazon. sellerfox uses the offer price and quantity; VAT and discounts may be estimated. See Profit Tracking.
Product list	A named selection of workspace products used as a filter or scope. See Products & product lists.
Product slot	One active ASIN on one marketplace. The subscription includes a fixed number of product slots. See Subscription, billing & credits.
Report date	The marketplace's local calendar date to which Amazon assigns a report. Your browser's time zone does not affect the report date. The UI label is “Report date”. See Data refresh schedule.
Review tracking	Collects a product's average rating and rating count daily; variants use the parent's reviews. Uses one credit per product and marketplace. Brand and Best Seller Rank (BSR) are independent of review tracking. See Products & product lists.
Target currency	The currency in which a workspace displays totals across marketplaces. See Supported marketplaces.
Workspace	Groups one Amazon selling region, its connections, selected marketplaces, data, members, settings, and subscription. See Workspaces, teams & roles.
“Workspace owner”, “Admin”, “Readonly access”, “External”	The four role labels in the English dashboard. The documentation uses Owner, Admin, Viewer, and External for these roles. See Permissions.

Amazon terms

Term	Meaning
Ads API	Amazon's advertising API used for Sponsored Products, Sponsored Brands, and Sponsored Display data. See How sellerfox works.
ASIN	Amazon Standard Identification Number, such as B0CXYZ1234. The same ASIN on two marketplaces counts as two products in sellerfox.
Best Seller Rank (BSR)	Amazon's sales rank for a product in a category. See BSR Explorer.
Brand Analytics	Amazon's report family that includes the Search Query Performance Report.
Buy Box	The featured offer on a product detail page, the one a shopper buys by default. See Buy Box Rate in the KPI Explorer.
Marketplace	An Amazon storefront for a specific country, with its own currency and time zone. See Supported marketplaces.
Parent ASIN, Child ASIN	The parent ASIN groups a product family; each child ASIN identifies a variation. Depending on the view, sellerfox shows the entire product family in one row or each Child ASIN in its own row. See Products & product lists.
Sales (Total)	Amazon's revenue figure from the Sales & Traffic Business Report. The only change sellerfox makes is the conversion into the target currency. Sales (Total) and Gross Revenue are different metrics.
Search query	The phrase a shopper submits to Amazon. SQPR reports group results by search query. The export dialog calls the grouping “Search Term”; the exported column is Search Query. See Search Term Analyzer.
Search Query Performance Report (SQPR)	Amazon's report for search-query performance. sellerfox loads ASIN-scoped weekly and monthly periods. See SQPR reports.
Seller Central	Amazon's console for sellers. This is also where you approve the SP-API connection. See Connect Amazon accounts.
SKU	Stock Keeping Unit, a seller-defined item identifier. One product can have several SKUs.
SP-API	Amazon's Selling Partner API used by sellerfox for sales, traffic, orders, listings, and SQPR. See How sellerfox works.

Advertising and funnel KPIs

Abbreviation	Meaning
ACoS	Advertising cost of sales: ad spend divided by ad-attributed sales.
ATCR	Add-to-cart rate: cart adds divided by clicks. The market and ASIN variants each use their own numerator and denominator.
CTR	Click-through rate: clicks divided by impressions.
CVR	Conversion rate: orders divided by sessions or clicks, depending on the KPI. In SQPR it is purchases divided by clicks.
ROAS	Return on ad spend: ad-attributed sales divided by ad spend.
TACoS	Total advertising cost of sales: ad spend divided by total sales.

The KPI Explorer lists the available formulas, channels, and attribution windows.

Integrations

Term	Meaning
MCP	Model Context Protocol, which allows compatible clients to call external tools.
“MCP access”	The per-workspace setting that allows MCP clients to read that workspace. “MCP access” is the exact English label. See MCP server.
MCP server	A read-only sellerfox endpoint that provides 22 tools to an authorized client. See MCP server.
Webhook	Sends selected KPIs to a configured receiver once a day over HTTPS. See Webhooks.

Related

• KPI Explorer — find definitions and machine codes.
• How sellerfox works — trace data sources and outputs.
• Supported marketplaces — check regions, currencies, and time zones.
• Troubleshooting — start from a visible symptom.