Amazon A+ Content: How to create high-quality content that converts!

As a seller on Amazon, you naturally want to ensure that your products are well presented in the search results on Amazon and that potential customers are convinced to buy your products. One way to present your products in a sales-promoting way is to use Amazon A+ Content.

But what exactly is Amazon A+ Content? How can it help you increase your sales? In this article, you will learn everything you need to know about Amazon A+ Content.

What is Amazon A+ Content?

Amazon A+ Content is a separate area of the product detail page. Titles, bullet points and listing images are edited separately.

Amazon A+ Content offers sellers the opportunity to create enhanced product descriptions on Amazon. With A+ Content, sellers can include additional product information, images, and graphics in their listings. This allows you to make your listings more visually appealing and provide potential customers with more information.

A+ Content adds information to the product detail page. Review the finished content on desktop and mobile.

Placement and presentation can vary by device and Amazon interface. Do not rely on A+ Content always appearing before or after the bullet points.

A+ Content requires a Professional selling account and eligible products. Amazon’s current requirements cover eligible resellers as well as brand representatives. Check A+ Content Manager to see which products you can edit.

What is Premium A+ Content?

In addition to the described A+ Content, Amazon offers another way to present its products and brand: Premium A+ Content. What may initially sound like a lackluster extension of the well-known Amazon A+ Content is actually a meaningful addition.

Eligible sellers can also use Premium A+ Content. Check access directly in A+ Content Manager.

Amazon has changed the access requirements several times. Check the current guidance for your marketplace in A+ Content Manager instead of planning around a fixed number of past submissions.

Premium A+ adds modules such as video. Smaller brands should also check which options are available in A+ Content Manager.

In addition, interactive mouse-over hotspot modules are available, which means additional content is displayed when the mouse hovers over a specific point, carousel modules, or a Q&A module are particularly interesting. So you have significantly more options in presentation.

What is the Amazon brand story?

In the last section, we discussed the Amazon brand history or A+ Brand Story. This is also an extension of Amazon A+ Content, although not as extensive as the Premium A+ Content.

With the Amazon brand story, you can add additional content before the Amazon A+ content. This allows you to better introduce your brand. You can introduce the person(s) behind the brand, highlight the special features and motivation behind the products, or simply connect emotions with your products.

The Amazon brand story is a very good tool to set yourself apart from your competition. Especially if you can tell an interesting story with your brand or products, you should definitely use it. Good stories can really inspire customers!

How can Amazon A+ Content help you increase your sales?

Amazon A+ Content is a great way to differentiate your products from other offers and reach more potential customers. By using A+ Content, you can make your products visually more appealing and draw customers' attention to important features and benefits of your product.

Clear product information can address doubts before purchase. Use your data to assess whether new content improves conversion; elaborate design alone does not guarantee additional sales.

Include all relevant information and benefits of your product in the Amazon A+ Content. Design it in a clear, appealing, and informative way. Do you have an interesting story about your brand? Add it! Build trust and show the customer why your product can solve their problem.

Always consider your content critically from the customer's perspective. If you wouldn't buy it, why would the customer do so on your listing? Also, involve friends and acquaintances and ask for their opinions. An outside perspective can often be a great help.

How do you create Amazon A+ Content?

In Seller Central, open Advertising → A+ Content Manager. Choose the content type and the products you want to update.

A+ Content Manager provides predefined modules for text, images and other content. The selection differs between Basic and Premium A+.

Amazon distinguishes between the module limits: up to five modules for Basic A+ and up to seven for Premium A+. Plan your content for the available format.

Follow Amazon’s content guidelines and use only text, images and videos for which you have the necessary rights.

Submit the finished content for review and check approval status in A+ Content Manager. Allow time for review and possible corrections; a fixed turnaround time is not guaranteed.

Practical example for Amazon A+ Content

Imagine you are selling a kitchen knife under your own brand on Amazon. To highlight your product and provide potential customers with a better shopping experience, you use Amazon A+ Content.

You use A+ Content to highlight the benefits of your knife, such as the quality of the steel, the sharpness of the blade, and the ergonomics of the handle. You should also add detailed images and graphics of the knife including the handle, the blade, and the cutting process. To complete the Amazon A+ Content, you conclude with the story of how you came up with the idea to develop this product and why everyone must have such a knife in their kitchen.

By using A+ Content, you can ensure that your offer stands out compared to others and potential customers receive more information about your product. This is especially beneficial for products that require explanation!

Is Amazon A+ Content relevant for SEO?

A question that regularly arises is whether Amazon A+ Content is relevant for SEO. Unfortunately, this cannot be answered with a simple yes or no.

Focus A+ Content on clear product information and questions shoppers need answered before buying. This does not establish a fixed weighting for individual content fields in the search algorithm.

Amazon recommends using text fields for important information instead of putting all information in images. Make sure text remains readable on small screens.

Amazon’s A+ Content guidance also recommends text fields for search visibility. This does not guarantee a particular position in Amazon or Google search results.

Conclusion

Amazon A+ Content is a useful tool for sellers with their own brand to make their listings more visually appealing and achieve a higher conversion rate. You can display information here that does not fit into the listing images or complement the bullet points.

Review your content regularly for accuracy and readability on small screens. Product details and benefits should be consistent throughout the listing.

How can sellerfox help? Compare product metrics before and after a content update. Consider price changes, advertising and other influences too; changes happening after an update do not prove that the new A+ Content caused those changes.

Try sellerfox free for 30 days and monitor changes in your product metrics.