Amazon A+ Content: How to create high-quality content that converts!

As a seller on Amazon, you naturally want to ensure that your products are well presented in the search results on Amazon and that potential customers are convinced to buy your products. One way to present your products in a sales-promoting way is to use Amazon A+ Content.

But what exactly is Amazon A+ Content? How can it help you increase your sales? In this article, you will learn everything you need to know about Amazon A+ Content.

What is Amazon A+ Content?

First, let's clarify what A+ Content is all about. This includes the title, bullet points, and listing images, which are part of the listing, specifically the product detail page.

Amazon A+ Content offers sellers the opportunity to create enhanced product descriptions on Amazon. With A+ Content, sellers can include additional product information, images, and graphics in their listings. This allows you to make your listings more visually appealing and provide potential customers with more information.

There is, however, an important point regarding the presentation of Amazon A+ Content within the listings. It concerns the difference between the mobile and desktop views. On desktop, the A+ Content is displayed relatively far down instead of the product description.

However, on the mobile view, it is still visible further up. There, it is already displayed below the "Add to Cart" and "Buy Now" buttons as well as the first advertising space for product targets and above the bullet points. But here too, it replaces the product description.

As a small limitation, you should also know that Amazon A+ Content is only available to sellers with their own brand. So if you don't have a brand that you can register in the Brand Registry, you unfortunately cannot use this feature. This mainly affects merchants who only offer third-party products or engage in arbitrage.

What is Premium A+ Content?

In addition to the described A+ Content, Amazon offers another way to present its products and brand: Premium A+ Content. What may initially sound like a lackluster extension of the well-known Amazon A+ Content is actually a meaningful addition.

Until recently, it could only be used by a limited group. Initially, it was an invite-only program by Amazon, later only accessible to vendors. Now, sellers can also use Premium A+ Content.

However, there are a few requirements. In addition to the requirement for Amazon A+ Content, your products must also include a brand story, and you must have had at least 15 A+ Content submissions approved within the last twelve months.

It is clear that this content tool is not suitable for small brands. However, if you can meet these requirements, additional design modules will be available to you. The new video modules are particularly interesting. Previously, you could only embed videos in the area of listing images.

In addition, interactive mouse-over hotspot modules are available, which means additional content is displayed when the mouse hovers over a specific point, carousel modules, or a Q&A module are particularly interesting. So you have significantly more options in presentation.

What is the Amazon brand story?

In the last section, we discussed the Amazon brand history or A+ Brand Story. This is also an extension of Amazon A+ Content, although not as extensive as the Premium A+ Content.

With the Amazon brand story, you can add additional content before the Amazon A+ content. This allows you to better introduce your brand. You can introduce the person(s) behind the brand, highlight the special features and motivation behind the products, or simply connect emotions with your products.

The Amazon brand story is a very good tool to set yourself apart from your competition. Especially if you can tell an interesting story with your brand or products, you should definitely use it. Good stories can really inspire customers!

How can Amazon A+ Content help you increase your sales?

Amazon A+ Content is a great way to differentiate your products from other offers and reach more potential customers. By using A+ Content, you can make your products visually more appealing and draw customers' attention to important features and benefits of your product.

Even more important than that is the trust factor that you can create with it. High-quality Amazon A+ Content shows your confidence in your products and brand. Those who make the effort to create high-quality images and texts will be rewarded by customers through purchases. An investment that pays off in the medium term!

Include all relevant information and benefits of your product in the Amazon A+ Content. Design it in a clear, appealing, and informative way. Do you have an interesting story about your brand? Add it! Build trust and show the customer why your product can solve their problem.

Always consider your content critically from the customer's perspective. If you wouldn't buy it, why would the customer do so on your listing? Also, involve friends and acquaintances and ask for their opinions. An outside perspective can often be a great help.

How do you create Amazon A+ Content?

Creating A+ Content is actually relatively easy. You can find the design tool in Seller Central under Advertising → A+ Content Manager. Simply follow the instructions there and you will access the tool after a few clicks.

The tool is a relatively simple modular system. Anyone can handle it! So, no one has an unfair advantage because of, for example, skills in creating websites. Everyone has access to the same 17 modules.

Now you can put together your Amazon A+ Content as you like. In total, you can use up to seven modules. Keep this in mind when designing.

It is also important that you comply with Amazon guidelines when creating Amazon A+ Content. And make sure not to use any copyrighted content.

Once you are finished, you can submit your Amazon A+ Content for review. This will take a few days. We have had waiting times of almost two weeks here as well. That's why you should pay attention to complying with the guidelines. Because another review will take just as long.

Practical example for Amazon A+ Content

Imagine you are selling a kitchen knife under your own brand on Amazon. To highlight your product and provide potential customers with a better shopping experience, you use Amazon A+ Content.

You use A+ Content to highlight the benefits of your knife, such as the quality of the steel, the sharpness of the blade, and the ergonomics of the handle. You should also add detailed images and graphics of the knife including the handle, the blade, and the cutting process. To complete the Amazon A+ Content, you conclude with the story of how you came up with the idea to develop this product and why everyone must have such a knife in their kitchen.

By using A+ Content, you can ensure that your offer stands out compared to others and potential customers receive more information about your product. This is especially beneficial for products that require explanation!

Is Amazon A+ Content relevant for SEO?

A question that regularly arises is whether Amazon A+ Content is relevant for SEO. Unfortunately, this cannot be answered with a simple yes or no.

We know that the product description is relevant for Amazon's algorithm to classify the listing in organic search results. However, compared to the title, bullet points, and backend keywords, it is of secondary importance.

The Amazon A+ Content, on the other hand, is not captured by the algorithm. However, note that even if you use A+ Content, the product description remains essential. It does not simply disappear.

We know that Google also indexes the product pages of Amazon. If you use Amazon A+ Content, it will be included in Google's index.

So, this means that Amazon A+ Content is not relevant for Amazon SEO, but it is for Google SEO. Therefore, it can be useful to optimize the content for Google and drive external traffic to the listing.

Check with various tools (e.g. Keywordtool, Hrefs, etc.) to determine which keywords are important on Google for your product and include them in the A+ Content.

Conclusion

Amazon A+ Content is a useful tool for sellers with their own brand to make their listings more visually appealing and achieve a higher conversion rate. You can display information here that does not fit into the listing images or complement the bullet points.

In addition, Amazon A+ Content has gained significantly in importance since it was placed in front of the bullet points in the mobile view. Generally, there is a noticeable trend at Amazon that text is becoming less important. Therefore, you should definitely take advantage of this opportunity!

How can Sellerfox support you now? Both your marketing strategy and your product are evolving over time. Or maybe you just want to try something new. This usually requires changes to the Amazon A+ Content. After such changes, Sellerfox automatically sets an event marker in the timeline of the dashboard, allowing you to track the impact of your changes. This is unique!

Test Sellerfox now 1 month free and discover our diverse tool that gives you a new perspective on analyzing your listings.