Sellerboard vs Sellerfox: Which tool is better?

We are often asked by Amazon sellers what the difference is between our Amazon tool Sellerfox and the well-known Sellerboard.

Of course, one could start with elaborate explanations at this point about what one tool can do and the other cannot. But would that be appropriate?

We don't choose. Because both tools have their strengths, which they can leverage with the right application and help you move your Amazon business forward.

With this article, we want to show you what the real differences are between Sellerboard and Sellerfox and which mistake you must not make in your evaluation.

Sellerboard: Amazon tool for profitability tracking and controlling

One thing we would like to clarify at this point: Sellerboard and Sellerfox have one crucial similarity. Both tools make data visible that is very important for every Amazon seller. That's basically it, and now we will move on to the differences.

Sellerboard is basically a tool for planning your profitability and helps you control your cash flow. The dashboard focuses on presenting your revenue, costs, and profit to you.

This way you can see at a glance in Sellerboard how profitable your Amazon business is.

You can see your revenue, your costs, as well as all Amazon fees listed and categorized by individual categories.

In Sellerboard, you can quickly and easily identify which products have the biggest impact on the profitability of your business and where there may be potential for cost savings.

With Sellerboard, you also have a clear view of your inventory, returns, and even your refunds for items lost by Amazon.

Even in the PPC area, the tool doesn't leave you alone and shows you exactly how profitable your Amazon advertising campaigns and ads are running, including a change log. In short: You see where your money is going and how much is coming back. If you are not running profitably, you will recognize it here.

Sellerfox: Amazon tool for performance KPIs

In comparison to Sellerboard, we have positioned our tool Sellerfox differently. Because with our tool, you will not be able to measure your profitability as accurately as in Sellerboard.

While you can also find your sales in the dashboard at Sellerfox, it is more important to us that you can understand the path to get there. Sellerfox is an Amazon analytics tool that allows you to track the KPIs relevant to you.

At Sellerfox, we focus on your product performance metrics such as sessions, click-through rate, conversion rate, bestseller rank, reviews, keyword rankings, return rate, and many more.

These key figures are automatically tracked on a daily basis at the product, keyword, marketplace, and account levels. You have thus collected the data from the Amazon Business Report, Brand Analytics, Advertising Console, and the Amazon frontend in one dashboard.

This way, you get the "big picture" at the account and marketplace level, but you can also delve deeper and take a very close look at your metrics at the product and keyword level.

You can find out on which marketplaces your products perform best or under which keywords you rank organically and paid. This is something that Sellerboard cannot offer you.

With our parent-child analysis, you can quickly see which variants perform best and which ones you might even consider stopping selling.

Sellerfox automatically tracks all changes to your listing, unlike Sellerboard, and visually presents these changes in our graphs, diagrams, and tables. This way, you can easily determine which changes have positive and negative effects on your product's performance.

All this data combined with an intuitive user interface and an easily understandable representation help you make better decisions in your daily work as an Amazon seller.

The comparison: Sellerboard or Sellerfox?

Drawing a comparison is therefore not so easy. Both tools are hardly comparable. There are some slight overlaps, such as both tools tracking certain Amazon KPIs. However, there are also significant differences here.

Sellerboard focuses on controlling and profitability tracking, while Sellerfox, on the other hand, focuses on performance KPIs. Furthermore, the use of the tools in daily work is also very different.

The tools aim at a different purpose. A 1-to-1 comparison would simply fall short, as both tools are too different.

Conclusion: Not competition, but complementarity

So we can see that both Sellerboard and Sellerfox offer strong arguments to use them. Comparing or even asking which one is better is unnecessary.

Admittedly, the names are similar.

However, they reflect who is the focus for both tools: the user, the Amazon seller.

Sellerboard and Sellerfox are not in competition with each other, but complement each other. It is therefore advisable to use both Amazon tools in parallel and combine the advantages of both tools.

Are you interested in Sellerboard? Then sign up today at [website]. www.sellerfox.com Sign up for the open beta and benefit from our lifetime discount!