Analytics für Amazon leicht gemacht

Keep track of your Amazon product and keyword data. For better rankings, higher sales, and a real competitive advantage in the market.

30 days free trial
No credit card required
5 minute setup
Sellerfox dashboard hero image
How it works

Use cases

Automate data tracking
Manual data tracking wastes your time and energy
Save hours and automate your data tracking process.
Fix sales
You are losing revenue without knowing why
Identify and fix what's holding your sales back through detailed data analysis
Monitor listing issues
Listing issues are noticed too late and cost you revenue.
Discover listing errors early, before they cause problems.
Monitor competition
Changes in the competitive environment go unnoticed
Keep an eye on competition and market share. Stay one step ahead.
Passive monitoring
Without notifications, you will miss important developments.
Automatic email reports and KPI alerts keep you up to date.
Centralize data
Your data is distributed across different systems
All data in one central location. Exportable at any time.
Features

Save time

All data in one place

With sellerfox, all relevant KPIs are in one place. Whether it’s product performance, keyword rankings, or ad data – you get a unified, up-to-date foundation for informed decision-making.

  • All important data sources merged automatically
  • Access up to 2 years of historical data
  • Daily updates ensure constantly up-to-date data
Alle Daten an einem Ort
Discover problems early

Listing Events Tracking

sellerfox automatically tracks all changes to Amazon listings, such as title, images, price changes, Buy Box loss, listing errors and warnings, and much more. You can also add manual events (e.g., deal launches) to correlate KPI fluctuations with key actions.

  • Detect unauthorized listing changes instantly
  • Monitor Buy Box status and errors
  • Link performance shifts to specific events
Probleme frühzeitig erkennen
Get better keyword rankings

Keyword Tracking

For every tracked keyword, sellerfox daily monitors all products in the workspace that appear on the first page of search results. This gives you an instant overview of ranking trends and visibility across products.

  • Automatically track daily keyword rankings for relevant products
  • See keyword ranking trends over time
  • Combine keyword & sales data in one tool
Keyword Tracking
For better organic rankings

Search Term Analyzer (SQPR)

Analyze performance and market share on a per-search-term basis for any ASIN. sellerfox calculates over- and underperformance compared to market averages, helping agencies spot strengths and weaknesses instantly.

  • Identify high-potential keywords for ad campaigns
  • Understand your product performance vs. competition
  • Optimize based on real market insights
Search Term Analyzer
Identify your bestseller variants

Parent-Child Product Analysis

With the Parent-Child analysis in sellerfox, you can evaluate the performance of individual variants (Child ASINs) in direct comparison to the overarching Parent ASIN. This makes it easy to spot which color or size variants are performing particularly well or poorly, so you can implement targeted optimizations.

  • Performance comparison of all variants at a glance
  • Quickly identify the strengths and weaknesses of individual product variants
  • Combine sales data of product variants with keyword data
Parent-Child Product Analysis

Starte noch heute

And take your Amazon business to the next level
Try for free
30 days free trial
No credit card required
5 minute setup
Customer Reviews

sellerfox has proven to be an essential tool that not only saves me a significant amount of time but also enables data-driven analysis that would otherwise be tedious and nearly impossible. It has become an indispensable part of my workflow and I wouldn’t want to work without it.

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Martin Strasser
Martin Strasser

KUINEA

A solid Amazon analytics tool with great potential to become a true business consultant among AI solutions.

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Dennis Bauer
Dennis Bauer

Bauer Electronics

sellerfox gives me a clear overview of my numbers. It’s finally much easier to understand why a product is performing well or not, and where I should shift my focus instead.

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Robin Geiss
Robin Geiss

CargoVA

sellerfox makes it easier for us to manage and optimize our ad campaigns while also providing a clear overview of key KPIs, helping us improve our overall performance on Amazon.

Translation from DE
Daniel Kraft

Rotho Kunststoff AG

sellerfox helps me quickly get an overview of key metrics. With event tracking, it’s incredibly easy to monitor the impact of promotions on important sales metrics.

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Amir Ghani
Amir Ghani

zoula kidz

sellerfox saves me a lot of time and effort because I can access all relevant KPIs related to keyword rankings and product performance in one clear, easy-to-use tool. The Search Term Analyzer combined with Amazon’s SQPR data is a particularly powerful feature that I haven’t seen anywhere else on the market.

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Jan Kreykenbohm

Byklista

Thanks to sellerfox, we can finally save a lot of time on performance analysis while having the data clearly structured and easy to work with. This makes it much easier to run tests and deliver better results for our clients.

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Dario Meyer
Dario Meyer

Blu Owl Marketing

sellerfox is a great tool for tracking all the Amazon KPIs that standard tools often miss, like conversion rate or buy box rate. The SQPR feature also makes it easy to compare your performance with competitors. It’s not about basic profit tracking, but about deeper metrics that show exactly where you stand in the market at any given time.

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Max Thorwart
Max Thorwart

noma noma

Great tool for tracking KPIs with high accuracy (I compared it to the Amazon data, and it matches). The SPQR report analysis is the cherry on top.

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Rafal Borowiec

Xcelenze

A must-have tool with great value for money that I can highly recommend to anyone.

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Werner Langer
Werner Langer

TOPP4u

The best KPI tracking tool for Amazon FBA, with all relevant metrics in one place. On top of that, the SQPR Analyzer makes it incredibly easy to evaluate ad performance on a keyword level.

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Tom Eble

SCHILDERBOXX

sellerfox is a tool that gives me quick access to a wide range of KPIs.

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Sascha Mönning

SASMO Sports

As an Amazon seller, I find sellerfox incredibly valuable because it helps me optimize my product and keyword strategies efficiently. It saves me time and costs while improving my sales performance.

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Andre Sander

BJORKI

sellerfox continuously helps me keep an eye on my market. I no longer have to guess whether changes in keyword search volume or ranking losses are affecting my visibility. It also lets me pinpoint exactly which keywords are driving revenue growth. sellerfox gives me the confidence that everything is under control.

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Gerhard Völkl
Gerhard Völkl

Creative Card GmbH

With the product KPIs in sellerfox, we’ve found an extremely convenient way to investigate the causes of sales changes or check whether a listing adjustment delivered the expected CVR boost. Everything is clearly visualized, and the data is reliable and accurate. Simply a top tool at a fair price.

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Daniel Ender
Daniel Ender

D&D Living

sellerfox supports us in daily KPI tracking on Amazon. It makes it easy to spot patterns and take action.

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Markus Wiese

ABSINA Gmbh

Since I started using sellerfox, I save up to 10 hours a week because I no longer have to process and analyze SQPR and Business Reports in Excel. The visual keyword tracking and KPI performance trends let me instantly spot issues or changes and take action. For me, sellerfox is an absolute no-brainer and a must-have in every seller’s toolset.

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Daniel Benedikt Zemitzsch

besøk

With sellerfox, I finally found a tool that gives me a super quick overview of my most important KPIs. It’s also the only tool that works with real Amazon data – specifically the SQPR report. It’s one of the few tools I use multiple times a week.

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Holger Hartmann

LiLa Commerce GmbH

FAQ

Frequently Asked Questions

  • What is sellerfox and what's the benefit?

  • Is sellerfox suitable for beginners?

  • Which marketplaces does sellerfox support?

  • Is my data safe with sellerfox?

  • Can I try sellerfox for free?

  • Can I export my data?

  • How can I connect sellerfox with my Amazon account?

  • Is the sellerfox team active as sellers on Amazon themselves?

  • What if I am not yet an active Amazon seller?

  • Does sellerfox offer customer support if I have questions or problems?

  • Can I create accounts for employees?

  • How often is the data in sellerfox updated?

About sellerfox

Markus Pfister

“sellerfox is the result of 9 years of Amazon experience”

During my time as an Amazon seller and account manager, I always dreamed of a tool that would support me in my day-to-day operations so that we could optimize our products in a focused and continuous manner. Back then, we've worked with Google Sheets extensively. "That works, but it's definitely not an ideal solution", I thought to myself at that time. sellerfox is the result of 9 years of Amazon experience and is a solution for all Amazon sellers for whom "okay" is not good enough. A solution that really allows you to always optimize for the bestseller badge and rank 1 in your niche.

Markus Pfister

CEO & Co-Founder

Trusted company

Hosted in Germany
  • Hosting exclusively on servers in Germany
  • Maximum security & fast loading times
Highest data security standards
Data protection is our top priority:
  • We use state-of-the-art security standards
  • Trustworthy handling of sensitive business data
Built according to GDPR standards
  • Legally compliant data processing according to GDPR
  • Secure protection of your data
Amazon Ads partner
  • Verified Amazon Ads Partner
  • Foundational insights for your advertising strategies
Amazon software partner
  • Official Amazon Software Partner
  • Stable interfaces & regular updates
  • Direct access to relevant data sources
First-class customer support
  • Personal, fast & reliable support
  • Available via live chat or email
  • Support for technical and individual questions
Supported marketplaces

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