[{"data":1,"prerenderedAt":25705},["ShallowReactive",2],{"cdn/stories/blog/amazon-mcp-with-claude-using-sellerfox":3},{"data":4,"headers":25681},{"story":5,"cv":10644,"rels":10645,"links":25680},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":10637,"full_slug":10638,"sort_by_date":43,"position":10639,"tag_list":10640,"is_startpage":23,"parent_id":715,"meta_data":43,"group_id":10641,"first_published_at":10642,"release_id":43,"lang":49,"path":43,"alternates":10643,"default_full_slug":43,"translated_slugs":43},"Amazon MCP with Claude using Sellerfox","2026-05-30T13:27:09.837Z","2026-05-30T15:09:15.234Z","2026-05-30T15:09:15.248Z",182100090302544,"d82cb212-3f99-4510-bdd5-1bd7efa2f846",{"_uid":13,"tags":14,"image":17,"title":24,"author":25,"content":52,"summary":267,"component":268,"related_articles":269,"title_image_text":10635,"_editable":10636},"82f14dc6-9d73-47eb-8ded-751f5c23e975",[15,16],"feature","general",{"id":18,"alt":19,"name":19,"focus":19,"title":19,"source":19,"filename":20,"copyright":19,"fieldtype":21,"meta_data":22,"is_external_url":23},182103911201983,"","https://a.storyblok.com/f/184253/2752x1536/347e07a878/amazon-mcp-for-claude.png","asset",{},false,"Amazon MCP for Claude using Sellerfox",{"name":26,"created_at":27,"published_at":28,"updated_at":29,"id":30,"uuid":31,"content":32,"slug":41,"full_slug":42,"sort_by_date":43,"position":44,"tag_list":45,"is_startpage":23,"parent_id":46,"meta_data":43,"group_id":47,"first_published_at":48,"release_id":43,"lang":49,"path":43,"alternates":50,"default_full_slug":43,"translated_slugs":43,"_stopResolving":51},"Markus Pfister","2022-11-19T14:56:30.612Z","2025-05-16T14:23:25.246Z","2025-05-16T14:23:25.259Z",222166272,"ff900245-dfae-4fd7-9de1-630e1e356566",{"_uid":33,"name":26,"image":34,"position":38,"component":39,"_editable":40},"614b2645-dd0b-43df-b1a9-e50d94b8838d",{"id":35,"alt":19,"name":19,"focus":19,"title":19,"source":19,"filename":36,"copyright":19,"fieldtype":21,"meta_data":37,"is_external_url":23},22288283,"https://a.storyblok.com/f/184253/288x288/8328154689/markus-pfister.png",{},"CEO & Co-Founder","author","\u003C!--#storyblok#{\"name\": \"author\", \"space\": \"184253\", \"uid\": \"614b2645-dd0b-43df-b1a9-e50d94b8838d\", \"id\": \"222166272\"}-->","markus-pfister","authors/markus-pfister",null,0,[],222166270,"c69861ec-e45d-43bb-947d-bb24b40c6b37","2022-12-16T21:53:45.375Z","default",[],true,{"type":53,"content":54},"doc",[55,63,69,74,98,104,109,114,125,130,140,145,150,227,232,237,248,253,262],{"type":56,"attrs":57,"content":59},"heading",{"level":58,"textAlign":43},1,[60],{"text":61,"type":62},"Supercharge Your Amazon Business: Introducing the Sellerfox MCP Server for Claude & ChatGPT","text",{"type":64,"attrs":65,"content":66},"paragraph",{"textAlign":43},[67],{"text":68,"type":62},"If you are selling on Amazon, you already know that data is your most valuable asset. But let's be honest: between tracking sales, monitoring keyword rankings, and analyzing advertising metrics, turning that raw data into actionable strategies can feel like a full-time job.",{"type":64,"attrs":70,"content":71},{"textAlign":43},[72],{"text":73,"type":62},"Artificial Intelligence is the obvious solution, but until now, feeding your specific, up-to-date Amazon data into an AI has been a clunky, manual process.",{"type":64,"attrs":75,"content":76},{"textAlign":43},[77,79,84,86,90,92,96],{"text":78,"type":62},"That changes today. We are thrilled to announce the ",{"text":80,"type":62,"marks":81},"Sellerfox MCP (Model Context Protocol) Server",[82],{"type":83},"bold",{"text":85,"type":62},"—the ultimate bridge between your Amazon data and leading AI models like ",{"text":87,"type":62,"marks":88},"Anthropic’s Claude",[89],{"type":83},{"text":91,"type":62}," and ",{"text":93,"type":62,"marks":94},"OpenAI’s ChatGPT",[95],{"type":83},{"text":97,"type":62},".",{"type":56,"attrs":99,"content":101},{"level":100,"textAlign":43},2,[102],{"text":103,"type":62},"What is the Sellerfox MCP Server?",{"type":64,"attrs":105,"content":106},{"textAlign":43},[107],{"text":108,"type":62},"The Model Context Protocol (MCP) is a standardized way to securely connect AI assistants to external data sources. By utilizing the Sellerfox MCP Server, you can now give your favorite AI direct, real-time access to your Amazon seller account.",{"type":64,"attrs":110,"content":111},{"textAlign":43},[112],{"text":113,"type":62},"Instead of downloading CSVs and copying and pasting tables into a chat window, you can simply ask your AI questions about your business, and it will pull the exact data it needs directly from Sellerfox to give you precise, customized answers.",{"type":56,"attrs":115,"content":116},{"level":100,"textAlign":43},[117,123],{"type":118,"attrs":119},"emoji",{"name":120,"emoji":121,"fallbackImage":122},"zap","⚡","https://cdn.jsdelivr.net/npm/emoji-datasource-apple/img/apple/64/26a1.png",{"text":124,"type":62}," Connect in Just a Few Clicks",{"type":64,"attrs":126,"content":127},{"textAlign":43},[128],{"text":129,"type":62},"Technical barriers shouldn't hold back your business growth. We've designed the setup process to be as frictionless as possible. In just a few clicks, you can connect Sellerfox to your preferred AI workspace (whether you rely on Claude or ChatGPT) and start chatting with your data immediately.",{"type":56,"attrs":131,"content":132},{"level":100,"textAlign":43},[133,138],{"type":118,"attrs":134},{"name":135,"emoji":136,"fallbackImage":137},"bar_chart","📊","https://cdn.jsdelivr.net/npm/emoji-datasource-apple/img/apple/64/1f4ca.png",{"text":139,"type":62}," Complete Access to Your Amazon Data",{"type":64,"attrs":141,"content":142},{"textAlign":43},[143],{"text":144,"type":62},"Once connected, your AI assistant becomes an expert data analyst with full access to every relevant metric tracked within Sellerfox. You can prompt the AI to analyze, summarize, and strategize using your actual business numbers.",{"type":64,"attrs":146,"content":147},{"textAlign":43},[148],{"text":149,"type":62},"Here is what your AI can now access:",{"type":151,"content":152},"bullet_list",[153,177,188,199,210],{"type":154,"content":155},"list_item",[156],{"type":64,"attrs":157,"content":158},{"textAlign":43},[159,163,165,169,171,175],{"text":160,"type":62,"marks":161},"Core Performance Metrics:",[162],{"type":83},{"text":164,"type":62}," Instantly retrieve your ",{"text":166,"type":62,"marks":167},"Sales",[168],{"type":83},{"text":170,"type":62},", ",{"text":172,"type":62,"marks":173},"Conversion Rates (CR)",[174],{"type":83},{"text":176,"type":62},", and overall account health to spot trends before they become problems.",{"type":154,"content":178},[179],{"type":64,"attrs":180,"content":181},{"textAlign":43},[182,186],{"text":183,"type":62,"marks":184},"Advertising & PPC Data:",[185],{"type":83},{"text":187,"type":62}," Let the AI analyze your ad spend, ACoS, and campaign performance to suggest optimization strategies.",{"type":154,"content":189},[190],{"type":64,"attrs":191,"content":192},{"textAlign":43},[193,197],{"text":194,"type":62,"marks":195},"Keyword Rankings:",[196],{"type":83},{"text":198,"type":62}," Track where your products stand for crucial search terms and ask the AI for actionable tips to climb the ranks.",{"type":154,"content":200},[201],{"type":64,"attrs":202,"content":203},{"textAlign":43},[204,208],{"text":205,"type":62,"marks":206},"Search Query Performance Report (SQPR):",[207],{"type":83},{"text":209,"type":62}," Dive deep into Amazon's SQPR data. Ask the AI to identify search term opportunities or areas where you are losing market share.",{"type":154,"content":211},[212],{"type":64,"attrs":213,"content":214},{"textAlign":43},[215,219,221,225],{"text":216,"type":62,"marks":217},"Listing Data & Change History:",[218],{"type":83},{"text":220,"type":62}," Having trouble remembering what you changed on a listing last month? The AI can instantly pull up your current listing data alongside the ",{"text":222,"type":62,"marks":223},"complete history of changes",[224],{"type":83},{"text":226,"type":62},", helping you correlate listing tweaks with shifts in conversion rates.",{"type":56,"attrs":228,"content":229},{"level":100,"textAlign":43},[230],{"text":231,"type":62},"Talk to Your Data Like Never Before",{"type":64,"attrs":233,"content":234},{"textAlign":43},[235],{"text":236,"type":62},"Imagine opening Claude or ChatGPT and simply typing:",{"type":238,"content":239},"blockquote",[240],{"type":64,"attrs":241,"content":242},{"textAlign":43},[243],{"text":244,"type":62,"marks":245},"\"Look at my SQPR data and keyword rankings for SKU 123 over the last 30 days. Did the listing changes we made on the 15th improve our conversion rate for our top 5 keywords? What should we tweak next?\"",[246],{"type":247},"italic",{"type":64,"attrs":249,"content":250},{"textAlign":43},[251],{"text":252,"type":62},"With the Sellerfox MCP Server, the AI will securely fetch the necessary keyword rankings, listing history, and conversion data to give you a comprehensive, data-backed strategy in seconds.",{"type":64,"attrs":254,"content":255},{"textAlign":43},[256,260],{"text":257,"type":62,"marks":258},"Ready to give your AI the context it needs to actually help your Amazon business?",[259],{"type":83},{"text":261,"type":62}," Connect the Sellerfox MCP Server today and start turning your data into decisions.",{"type":64,"attrs":263,"content":264},{"textAlign":43},[265],{"text":266,"type":62},"Read the tutorial: How to connect Sellerfox MCP with Claude","You can now use the Sellerfox MCP server for Claude to chat with your Amazon data.","article",[270,1905,3198,3922,6278],{"name":271,"created_at":272,"published_at":273,"updated_at":274,"id":275,"uuid":276,"content":277,"slug":1898,"full_slug":1899,"sort_by_date":43,"position":1900,"tag_list":1901,"is_startpage":23,"parent_id":715,"meta_data":43,"group_id":1902,"first_published_at":1903,"release_id":43,"lang":49,"path":43,"alternates":1904,"default_full_slug":43,"translated_slugs":43,"_stopResolving":51},"Amazon A+ Content: So erstellst du hochwertige Inhalte, die konvertieren!","2023-04-28T11:42:26.842Z","2025-05-25T10:09:24.118Z","2025-05-25T10:09:24.134Z",299632636,"7e7b4f6d-447f-419c-9170-9cecbcb0706c",{"_uid":278,"tags":279,"image":280,"title":271,"author":282,"content":288,"summary":489,"component":268,"related_articles":490,"title_image_text":1896,"_editable":1897},"40d0d542-6b4d-471e-b927-8ea21295b8ac",[16],{"id":43,"alt":43,"name":19,"focus":43,"title":43,"filename":43,"copyright":43,"fieldtype":21,"meta_data":281,"is_external_url":23},{},{"name":26,"created_at":27,"published_at":28,"updated_at":29,"id":30,"uuid":31,"content":283,"slug":41,"full_slug":42,"sort_by_date":43,"position":44,"tag_list":286,"is_startpage":23,"parent_id":46,"meta_data":43,"group_id":47,"first_published_at":48,"release_id":43,"lang":49,"path":43,"alternates":287,"default_full_slug":43,"translated_slugs":43,"_stopResolving":51},{"_uid":33,"name":26,"image":284,"position":38,"component":39,"_editable":40},{"id":35,"alt":19,"name":19,"focus":19,"title":19,"source":19,"filename":36,"copyright":19,"fieldtype":21,"meta_data":285,"is_external_url":23},{},[],[],{"type":53,"content":289},[290,294,298,303,307,311,315,319,323,328,332,336,340,344,348,353,357,361,365,370,374,378,382,386,391,395,399,403,407,411,416,420,424,428,433,437,441,445,449,453,457,462,466,470,474],{"type":64,"content":291},[292],{"text":293,"type":62},"Als Verkäufer auf Amazon möchtest du natürlich sicherstellen, dass deine Produkte in den Suchergebnissen auf Amazon gut präsentiert werden und potenzielle Kunden davon überzeugt werden, deine Produkte zu kaufen. Eine Möglichkeit, um deine Produkte verkaufsstark zu präsentieren, ist die Verwendung des Amazon A+ Content.",{"type":64,"content":295},[296],{"text":297,"type":62},"Aber was ist der Amazon A+ Content genau? Wie kann er dir helfen, deine Verkäufe zu steigern? In diesem Artikel erfährst du alles, was du über Amazon A+ Content wissen musst.",{"type":56,"attrs":299,"content":300},{"level":100},[301],{"text":302,"type":62},"Was ist Amazon A+ Content?",{"type":64,"content":304},[305],{"text":306,"type":62},"Wir wollen zunächst klären, was es mit dem A+ Content auf sich hat. Dieser ist wie der Titel, die Bullet Points und die Listingbilder Bestandteil des Listings, also der Produktdetailseite.",{"type":64,"content":308},[309],{"text":310,"type":62},"Amazon A+ Content bietet Verkäufern die Möglichkeit, erweiterte Produktbeschreibungen auf Amazon zu erstellen. Mit dem A+ Content können Verkäufer zusätzliche Produktinformationen, Bilder und Grafiken in ihre Angebote aufnehmen. Dadurch kannst du deine Listings visuell ansprechender gestalten und den potenziellen Kunden mehr Informationen bereitstellen.",{"type":64,"content":312},[313],{"text":314,"type":62},"Es gibt aber einen wichtigen Punkt bzgl. der Darstellung des Amazon A+ Content innerhalb des Listings. Dabei geht es um den Unterschied zwischen der mobilen und Desktopansicht. Auf dem Desktop wird der A+ Content relativ weit unten statt der Produktbeschreibung angezeigt.",{"type":64,"content":316},[317],{"text":318,"type":62},"Auf der mobilen Ansicht ist er jedoch weiter oben sichtbar. Dort wird er bereits unterhalb der Buttons “In den Einkaufswagen” und “Jetzt kaufen” sowie des ersten Werbeplatzes für Produkttargets und über den Bullet Points angezeigt. Aber auch hier ersetzt er die Produktbeschreibung.",{"type":64,"content":320},[321],{"text":322,"type":62},"Als kleine Einschränkung solltest du auch wissen, dass der Amazon A+ Content nur Verkäufern mit eigener Marke zur Verfügung steht. Hast du also keine Marke, die du in der Brand Registry registrieren kannst, kannst du die Funktion leider nicht nutzen. Das betrifft vor allem Händler, die nur Handelsware anbieten oder Arbitrage betreiben.",{"type":56,"attrs":324,"content":325},{"level":100},[326],{"text":327,"type":62},"Was ist Premium A+ Content?",{"type":64,"content":329},[330],{"text":331,"type":62},"Neben dem beschriebenen A+ Content bietet Amazon noch eine weitere Möglichkeit, seine Produkte und Marke zu präsentieren: den Premium A+ Content. Was zuerst wie eine lieblose Erweiterung des bekannten Amazon A+ Content klingt, ist tatsächlich eine sinnvolle Ergänzung.",{"type":64,"content":333},[334],{"text":335,"type":62},"Bis vor kurzem konnte es nur von einem eingeschränkten Kreis genutzt werden. Zunächst war es ein invite-only-Programm von Amazon, später dann nur für Vendoren freigeschaltet. Jetzt können auch Seller Premium A+ Content nutzen.",{"type":64,"content":337},[338],{"text":339,"type":62},"Dennoch gibt es ein paar Voraussetzungen. Neben der Voraussetzung für den Amazon A+ Content, müssen deine Produkte zusätzlich eine Markengeschichte enthalten und du musst innerhalb der letzten zwölf Monate mindestens 15 A+ Content Einsendungen im Status “Genehmigt” haben. ",{"type":64,"content":341},[342],{"text":343,"type":62},"Klar ist damit, dass dieses Content-Tool für kleine Marken nicht infrage kommt. Kannst du dagegen diese Voraussetzungen erfüllen, stehen dir weitere Module zur Gestaltung offen. Besonders interessant sind dabei die neuen Videomodule. Vorher konntest du Videos nur im Bereich der Listingbilder einbinden. ",{"type":64,"content":345},[346],{"text":347,"type":62},"Darüber hinaus sind noch interaktive Mouse-Over-Hotspot-Module, das heißt es wird zusätzlicher Inhalt angezeigt, wenn die Maus über einen bestimmten Punkt gleitet, Karusellmodule oder ein Q-&-A-Modul besonders interessant. Du hast also deutlich mehr Möglichkeiten in der Darstellung.   ",{"type":56,"attrs":349,"content":350},{"level":100},[351],{"text":352,"type":62},"Was ist die Amazon Markengeschichte?",{"type":64,"content":354},[355],{"text":356,"type":62},"Im letzten Abschnitt haben wir die Amazon Markengeschichte bzw. A+ Brand Story angesprochen. Auch diese ist eine Erweiterung des Amazon A+ Content. Wenn auch keine so umfangreiche wie der Premium A+ Content. ",{"type":64,"content":358},[359],{"text":360,"type":62},"Mit der Amazon Markengeschichte kannst du zusätzlichen Inhalt vor den Amazon A+ Content setzen. Dieser ermöglicht es dir, deine Marke besser vorzustellen. Du kannst die Person(en) hinter der Brand vorstellen, die Besonderheiten und Motivation hinter den Produkten hervorheben oder einfach Emotionen mit deinen Produkten verbinden.",{"type":64,"content":362},[363],{"text":364,"type":62},"Die Amazon Markengeschichte ist ein sehr gutes Tool, um dich weiter von deiner Konkurrenz abheben zu können. Gerade wenn du mit deiner Brand oder Produkten eine interessante Geschichte erzählen kannst, solltest du sie unbedingt nutzen. Gerade gute Geschichten können Kunden begeistern!",{"type":56,"attrs":366,"content":367},{"level":100},[368],{"text":369,"type":62},"Wie kann Amazon A+ Content dir helfen, deine Verkäufe zu steigern?",{"type":64,"content":371},[372],{"text":373,"type":62},"Der Amazon A+ Content ist eine großartige Möglichkeit, um deine Produkte von anderen Angeboten abzuheben und mehr potenzielle Kunden zu erreichen. Durch die Verwendung des A+ Contents kannst du deine Produkte visuell ansprechender gestalten und die Aufmerksamkeit der Kunden auf wichtige Merkmale und Vorteile deines Produkts lenken.",{"type":64,"content":375},[376],{"text":377,"type":62},"Viel wichtiger noch als das, ist der Trust Faktor, den du damit erzeugen kannst. Ein hochwertiger Amazon A+ Content zeigt dein Vertrauen in deine Produkte und die Marke. Wer sich die Mühe macht, hochwertige Bilder und Texte zu erstellen, den wird der Kunde durch Käufe belohnen. Eine Investition, die sich mittelfristig bezahlt macht!",{"type":64,"content":379},[380],{"text":381,"type":62},"Packe also alle relevanten Informationen und Benefits deines Produktes in den Amazon A+ Content. Gestalte ihn übersichtlich, ansprechend und informativ. Hast du eine interessante Story zu deiner Marke? Füge sie ein! Schaffe Vertrauen und zeige dem Kunden, warum gerade dein Produkt sein Problem lösen kann. ",{"type":64,"content":383},[384],{"text":385,"type":62},"Betrachte deinen Content auch immer kritisch aus Kundensicht. Wenn du es nicht kaufen würdest, warum sollte es dann der Kunde auf deinem Listing tun? Ziehe auch Freunde und Bekannte mit ein und frage sie nach ihrer Meinung. Die Sicht von außen kann oft eine große Hilfe sein.",{"type":56,"attrs":387,"content":388},{"level":100},[389],{"text":390,"type":62},"Wie erstellst du Amazon A+ Content?",{"type":64,"content":392},[393],{"text":394,"type":62},"A+ Content zu erstellen ist eigentlich relativ einfach. Du findest das Designtool im Seller Central unter Werbung → A+-Inhaltsmanager. Folge dort einfach den Anweisungen und du gelangst nach wenigen Klicks ins Tool.",{"type":64,"content":396},[397],{"text":398,"type":62},"Beim Tool handelt es sich um ein relativ simples Baukastensystem. Damit kann jeder umgehen! Es hat also niemand einen unfairen Vorteil, weil er z.B. Skills im Erstellen von Webseiten hat. Jeder hat die gleichen 17 Module zur Verfügung.",{"type":64,"content":400},[401],{"text":402,"type":62},"Jetzt kannst du dir deinen Amazon A+ Content nach Belieben zusammenstellen. Insgesamt kannst du bis zu sieben Module nutzen. Beachte dies bei deinem Design.  ",{"type":64,"content":404},[405],{"text":406,"type":62},"Es ist auch wichtig, dass du bei der Erstellung des Amazon A+ Content die Amazon-Richtlinien einhältst. Und stelle sicher, dass du keine urheberrechtlich geschützten Inhalte verwendest.",{"type":64,"content":408},[409],{"text":410,"type":62},"Sobald du fertig bist, kannst du deinen Amazon A+ Content zur Überprüfung einreichen. Das wird ein paar Tage dauern. Wir hatten hier auch schon Wartezeiten von fast zwei Wochen. Gerade deswegen solltest du die Einhaltung der Richtlinien beachten. Denn eine erneute Überprüfung wird wieder so lange dauern.",{"type":56,"attrs":412,"content":413},{"level":100},[414],{"text":415,"type":62},"Praxisbeispiel für Amazon A+ Content",{"type":64,"content":417},[418],{"text":419,"type":62},"Angenommen, du verkaufst ein Küchenmesser unter eigener Marke auf Amazon. Um dein Produkt hervorzuheben und potenziellen Kunden ein besseres Einkaufserlebnis zu bieten, verwendest du Amazon A+ Content.",{"type":64,"content":421},[422],{"text":423,"type":62},"Du nutzt den A+ Content, um die Vorteile deines Messers hervorzuheben. z.B. die Qualität des Stahls, die Schärfe der Klinge und die Ergonomie des Griffs. Du solltest auch detaillierte Bilder und Grafiken des Messers einschließlich des Griffs, der Klinge und des Schneidevorgangs hinzufügen. Um den Amazon A+ Content abzurunden, schließt du mit der Story ab, wie du auf die Idee gekommen bist dieses Produkt zu entwickeln und warum jeder so ein Messer in seiner Küche haben muss.",{"type":64,"content":425},[426],{"text":427,"type":62},"So kannst du durch die Verwendung von A+ Content sicherstellen, dass dein Angebot im Vergleich zu anderen Angeboten auffällt und potenzielle Kunden mehr Informationen über dein Produkt erhalten. Gerade bei erklärungsbedürftigen Produkten wirst du damit punkten!",{"type":56,"attrs":429,"content":430},{"level":100},[431],{"text":432,"type":62},"Ist der Amazon A+ Content SEO-relevant?",{"type":64,"content":434},[435],{"text":436,"type":62},"Eine Frage, die sich regelmäßig stellt, ist, ob der Amazon A+ Content SEO-relevant ist. Das lässt sich leider nicht mit einem simplen Ja oder Nein beantworten. ",{"type":64,"content":438},[439],{"text":440,"type":62},"Wir wissen, dass die Produktbeschreibung für den Algorithmus von Amazon relevant ist für die Einordnung des Listings in den organischen Suchergebnissen. Jedoch im Vergleich zu Titel, Bullet Points und Backend Keywords ist sie nachrangig.",{"type":64,"content":442},[443],{"text":444,"type":62},"Der Amazon A+ Content dagegen wird nicht vom Algorithmus erfasst. Beachte aber: auch wenn du A+ Content nutzt, bleibt die Produktbeschreibung maßgeblich. Sie verschwindet also nicht einfach. ",{"type":64,"content":446},[447],{"text":448,"type":62},"Wir wissen, dass auch Google die Produktseiten von Amazon indexiert. Nutzt du den Amazon A+ Content, dann wird dieser in den Index von Google aufgenommen. ",{"type":64,"content":450},[451],{"text":452,"type":62},"Das heißt also, der Amazon A+ Content hat für Amazon keine Relevanz für Amazon SEO, aber für Google SEO schon. Es kann also sinnvoll sein, den Inhalt für Google zu optimieren und so externen Traffic auf das Listing zu bringen. ",{"type":64,"content":454},[455],{"text":456,"type":62},"Checke hierfür mit verschiedenen Tools (z.B. Keywordtool, Hrefs usw.) welche Keywords auf Google wichtig für dein Produkt sind und füge diese in den A+ Content ein.",{"type":56,"attrs":458,"content":459},{"level":100},[460],{"text":461,"type":62},"Fazit",{"type":64,"content":463},[464],{"text":465,"type":62},"Amazon A+ Content ist ein nützliches Tool für Verkäufer mit eigener Marke, um ihre Listings visuell ansprechender zu gestalten und eine höhere Conversion Rate zu erzielen. Du kannst an dieser Stelle Informationen darstellen, die nicht in die Listingbilder passen oder die Bullet Points ergänzen.",{"type":64,"content":467},[468],{"text":469,"type":62},"Hinzu kommt, dass der Amazon A+ Content enorm an Wichtigkeit hinzu gewonnen hat, seit er in der mobilen Ansicht vor die Bullet Points gestellt wurde. Generell ist die Tendenz bei Amazon erkennbar, dass Text immer unwichtiger wird. Daher solltest du diese Möglichkeit unbedingt nutzen!",{"type":64,"content":471},[472],{"text":473,"type":62},"Wie kann dich jetzt Sellerfox unterstützen? Sowohl deine Marketingstrategie als auch dein Produkt entwickeln sich mit der Zeit weiter. Oder du willst einfach mal etwas Neues ausprobieren. Das erfordert in der Regel Änderungen am Amazon A+ Content. Nach solchen Änderungen setzt Sellerfox automatisch einen Eventmarker in der Timeline des Dashboards, was es dir ermöglicht, die Auswirkungen deiner Änderungen nachvollziehen zu können. Das ist einzigartig! ",{"type":64,"content":475},[476,478,487],{"text":477,"type":62},"Teste ",{"text":479,"type":62,"marks":480},"Sellerfox",[481],{"type":482,"attrs":483},"link",{"href":484,"uuid":43,"anchor":43,"target":485,"linktype":486},"https://app.sellerfox.com","_self","url",{"text":488,"type":62}," jetzt 1 Monat kostenlos und entdecke unser vielfältiges Tool, das dir eine neue Perspektive auf die Analyse deiner Listings ermöglicht.","Erfahre in unserem Artikel, wie Du Deinen Amazon A+ Content optimieren und Deine Verkäufe steigern kannst. Wir zeigen Dir wertvolle Tipps und Tricks für die Erstellung hochwertiger Inhalte. Jetzt reinschauen! ",[491,719,1655],{"name":492,"created_at":493,"published_at":494,"updated_at":495,"id":496,"uuid":497,"content":498,"slug":711,"full_slug":712,"sort_by_date":43,"position":713,"tag_list":714,"is_startpage":23,"parent_id":715,"meta_data":43,"group_id":716,"first_published_at":717,"release_id":43,"lang":49,"path":43,"alternates":718,"default_full_slug":43,"translated_slugs":43,"_stopResolving":51},"Amazon Listing Optimierung: Dein Weg zu mehr Traffic & Sales.","2023-03-15T14:38:55.881Z","2025-05-16T14:49:25.941Z","2025-05-22T16:16:42.041Z",276222038,"d51254a0-6f8f-4be1-8cb8-d70e6c1e4933",{"_uid":499,"tags":500,"color":501,"image":502,"title":504,"author":31,"content":505,"summary":705,"component":268,"related_articles":706,"title_image_text":709,"_editable":710},"425d89d7-433a-415c-a116-68c7504b129c",[16],"coal-black",{"id":43,"alt":43,"name":19,"focus":43,"title":43,"filename":43,"copyright":43,"fieldtype":21,"meta_data":503,"is_external_url":23},{},"Amazon Listing Optimierung: Dein Weg zu mehr Traffic & Sales",{"type":53,"content":506},[507,511,515,519,524,528,532,536,541,545,549,570,575,579,583,587,592,596,600,604,608,612,617,621,625,629,633,637,641,645,650,654,668,672,676,681,685,689,693],{"type":64,"content":508},[509],{"text":510,"type":62},"Als Amazon Verkäufer ist es wichtig, dass deine Produkte gut sichtbar und attraktiv für Kunden sind, um erfolgreich zu sein. Denn einfach deine Produkte online zu stellen, ohne sie entsprechend zu optimieren, wird selten reichen.",{"type":64,"content":512},[513],{"text":514,"type":62},"Gerade weil die Konkurrenz nicht schläft und immer mehr Nischen umkämpft sind, ist die Amazon Listing Optimierung eine unerlässliche Maßnahme für deinen Erfolg.",{"type":64,"content":516},[517],{"text":518,"type":62},"Doch wie gehst du dabei am besten vor, um die Sichtbarkeit und Verkaufschancen zu erhöhen? Wir zeigen dir in diesem Artikel, wie du mehr aus deinen Listings heraus holst und deine Produkte auf die Überholspur bringst.",{"type":56,"attrs":520,"content":521},{"level":100},[522],{"text":523,"type":62},"Was ist das Amazon Listing?",{"type":64,"content":525},[526],{"text":527,"type":62},"Das Amazon Listing ist die Produktdetailseite für dein Produkt auf Amazon. Also das digitale Schaufenster, in dem du es präsentierst.",{"type":64,"content":529},[530],{"text":531,"type":62},"Dazu gehören der Produkttitel, Bilder, Produktmerkmale, auch als Bulletpoints bekannt, Varianten (wenn vorhanden), die Produktbeschreibung und der A+-Content. Auf alle diese Punkte kannst du auch direkt Einfluss nehmen.",{"type":64,"content":533},[534],{"text":535,"type":62},"Etwas außen vor möchten wir auch Bewertungen als Bestandteil des Amazon Listings nennen. Diese sind zwar sehr wichtig für eine gute Sichtbarkeit, aber du kannst sie nur indirekt beeinflussen. ",{"type":56,"attrs":537,"content":538},{"level":100},[539],{"text":540,"type":62},"Keywords: Der erste Schritt zur Listing Optimierung",{"type":64,"content":542},[543],{"text":544,"type":62},"Ein wichtiger Faktor bei der Listing Optimierung ist die richtige Wahl der Keywords. Nur durch die Wahl passender Keywords, kannst du von deiner Zielgruppe und Menschen, die dein Produkt suchen, gefunden werden.",{"type":64,"content":546},[547],{"text":548,"type":62},"Diese sollten in Titel, Bullet Points, Produktbeschreibung und Backend Keywords  enthalten sein und auf die Suchanfragen deiner Zielgruppe abgestimmt sein. Verwende dabei sowohl allgemeine, als auch spezifische Begriffe und überprüfe regelmäßig, welche Keywords am besten funktionieren.",{"type":64,"content":550},[551,553,560,562,568],{"text":552,"type":62},"An dieser Stelle solltest du auch nichts dem Zufall überlassen. Recherchiere mit den passenden Tools, z.B. ",{"text":554,"type":62,"marks":555},"Helium10",[556],{"type":482,"attrs":557},{"href":558,"uuid":43,"anchor":43,"target":559,"linktype":486},"https://cc.helium10.com/?crsh_reqid=5535218&aid=3484&pg=1&lang=de&utm_source=youtube","_blank",{"text":561,"type":62}," oder ",{"text":563,"type":62,"marks":564},"Amalyze",[565],{"type":482,"attrs":566},{"href":567,"uuid":43,"anchor":43,"target":559,"linktype":486},"https://shield2.amalyze.com/register?gspk=bWFya3VzcGZpc3RlcjIyMzQ&gsxid=atQTLlsgSDzJ&utm_medium=markuspfister2234&utm_source=partnerstack&utm_source=youtube",{"text":569,"type":62},", nach den für deine Nische und Produkt passenden Keywords. Für deine Amazon Listing Optimierung solltest du hier besonders relevante und trafficstarke Keywords in den Fokus nehmen.",{"type":56,"attrs":571,"content":572},{"level":100},[573],{"text":574,"type":62},"Achte auf die Gewichtung deiner Keywords",{"type":64,"content":576},[577],{"text":578,"type":62},"Aber werden diese Bereiche vom Amazon Algorithmus gleich gewichtet? Ganz klar nein. Die höchste Gewichtung haben der Titel und die Backend-Keywords, die praktisch ein unsichtbarer Bestandteil des Amazon Listing sind. Danach kommen Bulletpoints und die Produktbeschreibung. ",{"type":64,"content":580},[581],{"text":582,"type":62},"Diese Punkte spielen vor allem für die Indexierung unter bestimmten Keywords eine Rolle. Die Produktbilder und A+-Content deines Amazon Listings tun das nur bedingt. Qualitativ hochwertige Bilder werden vom Amazon Algorithmus positiv bewertet und haben Einfluss auf dein Ranking. ",{"type":64,"content":584},[585],{"text":586,"type":62},"Der A+-Content dagegen spielt “nur” für die Conversion eine Rolle und dient dazu den Interessenten zum Kunden zu machen. Denn hier kannst du dein Produkt und evtl. deine Marke präsentieren. Deswegen ist ein guter A+ Content dennoch wichtig, auch wenn er für die Indexierung auf Amazon praktisch keine Rolle spielt. ",{"type":56,"attrs":588,"content":589},{"level":100},[590],{"text":591,"type":62},"Texte: Ein wichtiger Faktor für die Sichtbarkeit ",{"type":64,"content":593},[594],{"text":595,"type":62},"Die besten und relevantesten Keywords bringen dir wenig, wenn du sie im Rahmen deiner Amazon Listing Optimierung nicht richtig einbaust. Sie müssen sich in deine Texte einfügen und dürfen nicht einfach stumpf per Copy & Paste aneinander gereiht werden. ",{"type":64,"content":597},[598],{"text":599,"type":62},"Der Titel deines Produktes ist zwar der wichtigste Platz für deine Keywords, doch muss er auch informativ sein. Deine Kunden müssen herauslesen können, was dein Produkt kann und wofür es gedacht ist. ",{"type":64,"content":601},[602],{"text":603,"type":62},"Du musst also die richtige Balance zwischen Keywords und Phrasen und relevanten Informationen finden. Bringst du sogar beides zusammen, dann ist deine Listing Optimierung auf einem sehr guten Weg. ",{"type":64,"content":605},[606],{"text":607,"type":62},"Unser Tipp: Setze wichtige Produkteigenschaften direkt zwischen den Namen deines Produktes und den Titelkeywords. Verkaufst du z.B. einen Rucksack, ist es für den Kunden sehr wichtig zu wissen, wie groß er ist. Gerade wenn du bei deiner Keywordrecherche auf Suchanfragen mit Größe stößt, ist es offensichtlich sehr wichtig. ",{"type":64,"content":609},[610],{"text":611,"type":62},"Das gilt auch für die Bullet Points und Produktbeschreibung. Auch hier kannst du relevante Keywords oder Phrasen platzieren. Relevanz und Information haben hier aber eine noch größere Bedeutung. Ist der Kunde nämlich schon hier, dann ist das Produkt interessant für ihn und du musst jetzt überzeugen können. Du siehst, Amazon Listing Optimierung ist auch Optimierung der Conversion Rate. ",{"type":56,"attrs":613,"content":614},{"level":100},[615],{"text":616,"type":62},"Bilder: Dein Erstkontakt mit Kunden",{"type":64,"content":618},[619],{"text":620,"type":62},"Neben einer guten Produktbeschreibung und passenden Keywords sind die Bilder von entscheidender Bedeutung. Gerade bei eher niedrigpreisigen Produkten entscheiden sich Kunden überdurchschnittlich oft bereits hier für oder gegen einen Kauf. ",{"type":64,"content":622},[623],{"text":624,"type":62},"Unterziehe im Rahmen deiner Amazon Listing Optimierung also unbedingt deine Produktbilder einer kritischen Betrachtung. Verwende hochwertige und aussagekräftige Bilder, die das Produkt von verschiedenen Winkeln zeigen. Hebe hier deine USPs hervor und zeige relevante Produkteigenschaften. Oder auch Lifestylebilder, die den Wert deines Produktes im Alltag hervorheben.",{"type":64,"content":626},[627],{"text":628,"type":62},"Wenn du selbst kein talentierter Fotograf bist oder die Bildbearbeitung beherrschst, empfehlen wir dir, das von Profis übernehmen zu lassen. Die Bilder sind zu wichtig, um an dieser Stelle deiner Amazon Listing Optimierung zu sparen. ",{"type":64,"content":630},[631],{"text":632,"type":62},"Preis und Verkaufshistorie: Amazon denkt zuerst an den Kunden",{"type":64,"content":634},[635],{"text":636,"type":62},"Ein weiterer wichtiger Faktor für die Sichtbarkeit deiner Listings ist der Preis. Das bedeutet nicht, dass du für die Amazon Listing Optimierung deine Marge verschenken musst. Aber du solltest in deiner Nische die übliche Preisspanne auch nicht verlassen.",{"type":64,"content":638},[639],{"text":640,"type":62},"Vergleiche also deinen Preis mit anderen Anbietern und versuche, dich einzuordnen. Liegt dein Preis z.B. über dem Durchschnitt und dein Produkt zeigt nicht, warum es sich lohnt mehr zu bezahlen, dann bist du nicht wettbewerbsfähig. Liegt er wiederum zu niedrig, kann der Eindruck entstehen, dass es qualitativ schlechter ist als andere.   ",{"type":64,"content":642},[643],{"text":644,"type":62},"Auch die Verkaufshistorie spielt eine Rolle, da Amazon Produkte mit einer guten Verkaufshistorie bevorzugt anzeigt. Diesen Rankingfaktor kannst du bei deiner Amazon Listing Optimierung leider schlecht beeinflussen. Dennoch ist es wichtig, diesen zu kennen. Denn wenn du von Anfang an ein gut aufgebautes Listing hast, dann spielt dieser Faktor für dich.",{"type":56,"attrs":646,"content":647},{"level":100},[648],{"text":649,"type":62},"Richtige Kategorie: Falsche Einordnung kann Ranking kosten",{"type":64,"content":651},[652],{"text":653,"type":62},"Wir empfehlen dir auch darauf zu achten, in welcher Kategorie dein Produkt gelistet ist. Ist es nämlich falsch eingeordnet, kann sich das negativ auf dein Ranking auswirken.",{"type":64,"content":655},[656,658,666],{"text":657,"type":62},"Früher wurde häufig empfohlen, sein Produkt in einer wenig umkämpften Unterkategorie zu listen, um so einen besseren Amazon Bestsellerrang (BSR) in der Unterkategorie zu erreichen und sich so leichter das Bestseller Badge zu sichern. (mehr dazu in unserem Artikel zum ",{"text":659,"type":62,"marks":660},"Amazon BSR",[661],{"type":482,"attrs":662},{"href":663,"uuid":664,"anchor":43,"target":485,"linktype":665},"/blog/amazon-bsr","008c5bbd-5790-4826-b1d2-d9984dfcd83d","story",{"text":667,"type":62},")",{"type":64,"content":669},[670],{"text":671,"type":62},"Inzwischen ist Amazon aber dazu übergegangen, sowas abzustrafen oder durch seinen Algorithmus direkt zu ändern. Beachte das bei deiner Amazon Listing Optimierung. ",{"type":64,"content":673},[674],{"text":675,"type":62},"Es kann aber auch passieren, dass Amazon dein Produkt automatisch falsch einordnet. Zwar kann die KI eine falsche Kategorisierung oft erkennen, aber nicht immer die richtige. So kann es auch passieren, dass dein Produkt von der richtigen in die falsche Kategorie rutscht, was sich, wie gesagt, negativ auf die Sichtbarkeit auswirkt. Behalte das also bei deiner Amazon Listing Optimierung im Auge.",{"type":56,"attrs":677,"content":678},{"level":100},[679],{"text":680,"type":62},"Amazon Listing Optimierung für Sichtbarkeit und Conversion",{"type":64,"content":682},[683],{"text":684,"type":62},"Wir haben gesehen, dass die Amazon Listing Optimierung wichtig für deinen Erfolg auf Amazon ist. Relevante Keywords, hochwertige Bilder oder ein wettbewerbsfähiger Preis sind nur einige von vielen wichtigen Punkten für ein gutes Listing.",{"type":64,"content":686},[687],{"text":688,"type":62},"Dabei ist die Sichtbarkeit deiner Produkte nur der erste Schritt zum Erfolg. Sie müssen auch konvertieren können. Springen dir nämlich laufend Kunden ab, so beeinflusst das dein Ranking negativ. Das kann sich auf Dauer niemand leisten. ",{"type":64,"content":690},[691],{"text":692,"type":62},"Abschließend lässt sich sagen, dass die Listing Optimierung ein kontinuierlicher Prozess ist, bei dem es darum geht, die Sichtbarkeit und Verkaufschancen deiner Produkte zu erhöhen. Mit der richtigen Strategie und regelmäßigen Anpassungen kannst du dein Amazon Business skalieren und erfolgreich sein und bleiben.",{"type":64,"content":694},[695,697,703],{"text":696,"type":62},"Bei dieser immer wiederkehrenden Aufgabe kann dich unser ",{"text":698,"type":62,"marks":699},"Amazon Analyse Tool",[700],{"type":482,"attrs":701},{"href":702,"uuid":43,"anchor":43,"target":485,"linktype":486},"https://sellerfox.com/",{"text":704,"type":62}," Sellerfox unterstützen. Denn hier kannst du alle notwendigen Daten einsehen, die dich bei deinen Entscheidungen unterstützen.","Erfahre in unserem Artikel, wie du deine Amazon Listing Optimierung machst und dadurch deine Conversion Rate verbesserst. Wir zeigen dir die wichtigsten Faktoren für ein besseres Ranking und wie du dein Produkt damit nach vorne bringst.",[707,708],"6b12f10b-b040-4b97-bd28-0c41a5def017","bdd98fa4-5c3f-46b6-b8bd-8c8d9d16be46","Amazon Listing Optimierung","\u003C!--#storyblok#{\"name\": \"article\", \"space\": \"184253\", \"uid\": \"425d89d7-433a-415c-a116-68c7504b129c\", \"id\": \"276222038\"}-->","amazon-listing-optimierung","blog/amazon-listing-optimierung",-240,[],222095957,"caaf1c68-4bb1-4830-a0dd-8b0722f83009","2023-03-15T14:59:57.433Z",[],{"name":720,"created_at":721,"published_at":722,"updated_at":723,"id":724,"uuid":707,"content":725,"slug":1648,"full_slug":1649,"sort_by_date":43,"position":1650,"tag_list":1651,"is_startpage":23,"parent_id":715,"meta_data":43,"group_id":1652,"first_published_at":1653,"release_id":43,"lang":49,"path":43,"alternates":1654,"default_full_slug":43,"translated_slugs":43,"_stopResolving":51},"Sellerfox: Das Amazon Analyse Tool für Deinen Erfolg!","2022-12-16T20:55:53.348Z","2025-05-22T13:47:19.222Z","2025-05-22T13:47:19.244Z",235786064,{"_uid":726,"tags":727,"image":728,"title":720,"author":731,"content":737,"summary":931,"component":268,"related_articles":932,"title_image_text":479,"_editable":1647},"dfd1fb2c-5a4f-4570-9ebf-a7641d209a33",[16],{"id":729,"alt":19,"name":19,"focus":19,"title":19,"filename":730,"copyright":19,"fieldtype":21,"is_external_url":23},6700301,"https://a.storyblok.com/f/184253/1640x924/87b3d005df/amazon-analyse-tool-sellerfox.jpg",{"name":26,"created_at":27,"published_at":28,"updated_at":29,"id":30,"uuid":31,"content":732,"slug":41,"full_slug":42,"sort_by_date":43,"position":44,"tag_list":735,"is_startpage":23,"parent_id":46,"meta_data":43,"group_id":47,"first_published_at":48,"release_id":43,"lang":49,"path":43,"alternates":736,"default_full_slug":43,"translated_slugs":43,"_stopResolving":51},{"_uid":33,"name":26,"image":733,"position":38,"component":39,"_editable":40},{"id":35,"alt":19,"name":19,"focus":19,"title":19,"source":19,"filename":36,"copyright":19,"fieldtype":21,"meta_data":734,"is_external_url":23},{},[],[],{"type":53,"content":738},[739,743,747,751,755,760,764,768,772,776,780,785,789,793,797,801,806,810,814,818,822,827,831,835,839,843,847,852,856,860,864,868,873,877,881,887,902,906,910,914,918,927],{"type":64,"content":740},[741],{"text":742,"type":62},"Egal ob du bereits ein erfahrener Amazon Verkäufer bist oder dich in der heißen Phase deines Starts mit Amazon FBA befindest, das richtige Amazon Analyse Tool ist entscheidend für deinen nachhaltigen Erfolg auf der Plattform.",{"type":64,"content":744},[745],{"text":746,"type":62},"Leider hat Amazon die unangenehme Angewohnheit dich nach den richtigen Daten und Berichten suchen zu lassen. Hier mal den Keywordbericht in der Ads-Konsole erstellen, da noch den Business Report im Sellercentral geladen.",{"type":64,"content":748},[749],{"text":750,"type":62},"Aber welche Variante deines neu gelaunchten Produkts nach vier Wochen am besten performt, weißt du trotzdem noch nicht. Sich da den richtigen Überblick zu verschaffen ist umständlich. Ohne passendes Amazon Analyse Tool wird es aufwändig.",{"type":64,"content":752},[753],{"text":754,"type":62},"Doch dafür gibt es jetzt eine Lösung, die dir hilft, das große Ganze im Auge zu behalten: Sellerfox. Erfahre jetzt mehr über unser neues Tool und wie es dir helfen kann, dein Amazon Business zu skalieren.",{"type":56,"attrs":756,"content":757},{"level":100},[758],{"text":759,"type":62},"Was ist Sellerfox und wie funktioniert es?",{"type":64,"content":761},[762],{"text":763,"type":62},"Doch was ist Sellerfox und wie kann dir unser Amazon Analyse Tool dabei helfen, deinen Erfolg als Verkäufer zu sichern? Die Entwicklung von Sellerfox steht am Ende eines Prozesses, den jeder Seller einmal durchmacht.",{"type":64,"content":765},[766],{"text":767,"type":62},"Wir sind uns wahrscheinlich alle einig, dass Amazon selbst zwar die meisten Informationen zur Verfügung stellt, die wir brauchen, um die Entscheidungen für unsere Optimierungen treffen zu können. Nur wird es uns unnötig schwer gemacht, diese zu sammeln und übersichtlich zu gestalten.",{"type":64,"content":769},[770],{"text":771,"type":62},"Der Markt bietet dafür zahlreiche Lösungen, aber so richtig zufrieden waren wir damit nicht. Entweder war die Lösung zu statisch, zu unübersichtlich oder zieht nicht alle Daten, die wir in der Praxis benötigten. So wurde die Idee zu Sellerfox geboren, einem Amazon Analyse Tool, das es Amazon Verkäufern ermöglicht, ihre Daten an einem Ort übersichtlich und nachvollziehbar aufbereitet präsentiert zu bekommen.",{"type":64,"content":773},[774],{"text":775,"type":62},"Wie funktioniert unser Amazon Seller Tool nun und auf welcher Basis? Das ist im Prinzip ganz einfach. Du verknüpfst dein Amazon Sellercentral Konto mit Sellerfox und das Tool beginnt damit täglich automatisiert alle relevanten Berichte zu ziehen.",{"type":64,"content":777},[778],{"text":779,"type":62},"Sobald der erste Import abgeschlossen ist, kannst du alle deine Daten übersichtlich angeordnet im Dashboard unseres Amazon Analyse Tools sehen. Die Zeitersparnis ist offensichtlich. Du musst nicht mehr jede CSV-Datei mühselig manuell downloaden und aufbereiten, um zu erkennen, wie deine Produkte performen.",{"type":56,"attrs":781,"content":782},{"level":100},[783],{"text":784,"type":62},"Amazon Analyse Tool: das Sellerfox Dashboard",{"type":64,"content":786},[787],{"text":788,"type":62},"Wie viele Amazon Analyse Tools kennst du, die dir die Möglichkeit bieten, dein Dashboard nach deinen individuellen Wünschen zu gestalten? Genau, wir auch nicht.",{"type":64,"content":790},[791],{"text":792,"type":62},"Deswegen haben wir uns für ein ganz besonderes Feature entschieden: ein anpassbares Dashboard. Zwar erhältst du von uns ein vorgefertigtes Template, das unserer Meinung nach bereits viele wichtige Widgets enthält. Aber daran bist du nicht gebunden. Du kannst das Dashboard unseres Amazon Analyse Tools nach deinen Bedürfnissen organisieren.",{"type":64,"content":794},[795],{"text":796,"type":62},"Die einzelnen Widgets wie Tabellen, Graphen und Diagramme kannst du beliebig anordnen. Auch bei der Auswahl der KPIs hast du freie Hand und kannst dir die für dich relevantesten Kennzahlen anzeigen lassen.",{"type":64,"content":798},[799],{"text":800,"type":62},"Du kannst die Art der Darstellung also frei nach deinen Bedürfnissen wählen. Bist du also eher der Tabellen-Typ, wirst du viel Freude mit unserer Tabellenansicht haben. Bist du hingegen eher der visuelle Typ, dann sind unsere Graphen und Diagramme Widgets genau das richtige für dich. Unser Amazon Analyse Tool bietet dir maximale Anpassbarkeit!",{"type":56,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":62},"Ein Amazon Analyse Tool, das Listing-Änderungen visuell darstellt",{"type":64,"content":807},[808],{"text":809,"type":62},"Eines der wichtigsten Features unseres Dashboards hast du bereits kennengelernt. Wir wollen es aber nochmal interessanter machen. Denn die Funktionalität geht natürlich noch weiter.",{"type":64,"content":811},[812],{"text":813,"type":62},"Eine ganz wichtige Funktion, die dir unser Amazon Analyse Tool bietet und dabei helfen soll, den Überblick zu behalten, ist die Markierung von Events. Sie sollen Ereignisse sichtbar machen und es dir so erleichtern, die Entwicklung der Daten besser nachvollziehen zu können.",{"type":64,"content":815},[816],{"text":817,"type":62},"Dabei kann es sich um Produkt-, Listing- oder globale Events handeln - also alle möglichen Änderungen am Amazon Listing, wie Preisänderungen, neue Texte oder Bilder usw.",{"type":64,"content":819},[820],{"text":821,"type":62},"Du hast ein neues Titelbild deines Produktes hochgeladen und willst wissen, ob das einen spürbaren Effekt auf deine Verkaufszahlen hatte? Du hast die Texte in deinem A+-Content verändert? Oder willst du wissen, wie der Prime-Day bei dir gelaufen ist? Die Eventfunktion markiert solche Ereignisse im Dashboard und ermöglicht dir so eine noch genauere Analyse. Welches Amazon Analyse Tool kann das noch?",{"type":56,"attrs":823,"content":824},{"level":100},[825],{"text":826,"type":62},"Amazon Analyse Tool für mehr Überblick und tiefe Datenanalysen",{"type":64,"content":828},[829],{"text":830,"type":62},"Damit du deine Produkte an den richtigen Stellen für Amazon optimierst, ist eine tiefe Datenanalyse notwendig. Denn nur so weißt du, welche Maßnahmen den größten Hebel haben.",{"type":64,"content":832},[833],{"text":834,"type":62},"Gleichzeitig ist es wichtig, den Überblick zu behalten. Das wird mit wachsender Anzahl an Produkten und Marktplätzen zunehmend schwieriger. Gibt es dann noch verschiedene Varianten, wird es schnell unübersichtlich.",{"type":64,"content":836},[837],{"text":838,"type":62},"Spätestens ab diesem Zeitpunkt sind manuelle Auswertungen in Excel oder Google Sheets nicht mehr ausreichend. Genau hier setzt unser Amazon Analyse Tool an.",{"type":64,"content":840},[841],{"text":842,"type":62},"Neben der Accountebene, die dir einen Gesamtüberblick über deine Performance verschafft, bekommst du deine Daten auch auf Marktplatzebene. So kannst du dir genau ansehen, welchen Erfolg deine Produkte auf den verschiedenen Marktplätzen haben.",{"type":64,"content":844},[845],{"text":846,"type":62},"Gleiches gilt auch auf Produkt-, Varianten- und auf Keywordebene. So verschafft dir Sellerfox umfassende Möglichkeiten, deine Daten zu vergleichen und so weit in die Tiefenanalyse zu gehen, wie nur möglich, ohne den Blick für das “Big Picture” zu verlieren. Einzigartig unter den Amazon Analyse Tools!",{"type":56,"attrs":848,"content":849},{"level":100},[850],{"text":851,"type":62},"Wie kann dir Sellerfox helfen, dein FBA-Geschäft auszubauen?",{"type":64,"content":853},[854],{"text":855,"type":62},"Jetzt wo du einige der wichtigsten Funktionen von Sellerfox kennst, drängt sich natürlich die Frage auf, wie dir gerade unser Amazon Analyse Tool weiterhelfen kann.",{"type":64,"content":857},[858],{"text":859,"type":62},"Wir sind der Überzeugung, dass jeder Amazon Verkäufer unterschiedliche Bedürfnisse bei der Datenaufbereitung hat. Das heißt, dass es uns nicht nur wichtig ist, einen einfachen Überblick über die unterschiedlichen Berichte zu schaffen, sondern ein Tool, das es schafft, die Abhängigkeiten zwischen verschiedenen KPIs zu zeigen.",{"type":64,"content":861},[862],{"text":863,"type":62},"Durch die einzigartige Möglichkeit, diese nach deinen Vorstellungen zusammenzuführen, kann dir unser Amazon Analyse Tool einen echten Mehrwert bieten. Du kannst dir beispielsweise KPIs beliebig in Graphen übereinander legen. In Verbindung mit unserem Event-Feature erkennst du so auf einen Blick, wie die einzelnen Komponenten im Zeitverlauf zusammenspielen.",{"type":64,"content":865},[866],{"text":867,"type":62},"So hilft dir unser Amazon Analyse Tool zu sehen, welche deiner Produkte wirklich gut (oder auch schlecht) performen und warum. Welche Maßnahmen die Performance tatsächlich beeinflussen und wo versteckte Potenziale lauern. Und genau das kann ein Game Changer in deinem Business sein!",{"type":56,"attrs":869,"content":870},{"level":100},[871],{"text":872,"type":62},"Wie kannst du Sellerfox als Amazon Analyse Tool nutzen?",{"type":64,"content":874},[875],{"text":876,"type":62},"Sellerfox befindet sich aktuell noch in der Closed Beta Phase.",{"type":64,"content":878},[879],{"text":880,"type":62},"Ab dem 9. Januar 2023 starten wir dann mit unserer Open Beta, an der jeder teilnehmen kann.",{"type":64,"content":882},[883],{"text":884,"type":62,"marks":885},"Was musst du also tun, um an der Open Beta teilnehmen zu können?",[886],{"type":83},{"type":64,"content":888},[889,891,900],{"text":890,"type":62},"Trage dich einfach auf ",{"text":892,"type":62,"marks":893},"www.sellerfox.com",[894,898],{"type":482,"attrs":895},{"href":896,"uuid":43,"anchor":43,"custom":897,"target":43,"linktype":486},"http://www.sellerfox.com",{},{"type":899},"underline",{"text":901,"type":62}," für unsere Beta ein und erhalte exklusive Vorteile!",{"type":64,"content":903},[904],{"text":905,"type":62},"Du gehörst damit nicht nur zu den ersten, die Sellerfox nutzen können, sondern erhältst zusätzlich einen lebenslangen Rabatt!",{"type":64,"content":907},[908],{"text":909,"type":62},"Denn es ist uns ein besonderes Anliegen dir als Beta-Tester und “Early Supporter” unseres Amazon Analyse Tools etwas zurückzugeben und deine Hilfe in dieser entscheidenden Entwicklungsphase von Sellerfox zu würdigen.",{"type":64,"content":911},[912],{"text":913,"type":62},"Mit dem Lifetime-Rabatt wollen wir sicherstellen, dass du somit immer bessere Konditionen für Sellerfox erhältst, als Kunden, die später hinzukommen.",{"type":64,"content":915},[916],{"text":917,"type":62},"Sei also von Anfang an dabei und profitiere von Sellerfox als Amazon Analyse Tool!",{"type":64,"content":919},[920],{"text":921,"type":62,"marks":922},"Jetzt zur Sellerfox Beta anmelden und Launch-Rabatt sichern! (hier klicken!)",[923,926],{"type":482,"attrs":924},{"href":702,"uuid":43,"anchor":43,"custom":925,"target":43,"linktype":486},{},{"type":899},{"type":64,"content":928},[929],{"text":930,"type":62},"Vielen Dank, dass du dir die Zeit genommen hast, unser Amazon Analyse Tool kennenzulernen. Dieser Artikel war nur der erste einer beginnenden Reihe über die Möglichkeiten und Anwendungen von Sellerfox. Sei also gespannt, es warten noch viele tolle Infos auf dich. Wir freuen uns, dich beim Start der Open Beta begrüßen zu dürfen!","Du bist auf der Suche nach dem passenden Amazon Analyse Tool für dein FBA Business? Dann solltest du dir unbedingt Sellerfox ansehen!",[933,1099,1493],{"name":934,"created_at":935,"published_at":936,"updated_at":937,"id":938,"uuid":708,"content":939,"slug":1092,"full_slug":1093,"sort_by_date":43,"position":1094,"tag_list":1095,"is_startpage":23,"parent_id":715,"meta_data":43,"group_id":1096,"first_published_at":1097,"release_id":43,"lang":49,"path":43,"alternates":1098,"default_full_slug":43,"translated_slugs":43,"_stopResolving":51},"Sellerboard vs Sellerfox: Welches Tool ist besser?","2022-12-16T21:11:31.856Z","2025-05-16T13:32:53.975Z","2025-05-22T13:34:07.965Z",235789026,{"_uid":940,"tags":941,"image":942,"title":934,"author":31,"content":945,"summary":1087,"component":268,"related_articles":1088,"title_image_text":1090,"_editable":1091},"5ade9413-f755-41b8-87c2-743cb18a223a",[16],{"id":943,"alt":19,"name":19,"focus":19,"title":19,"filename":944,"copyright":19,"fieldtype":21,"is_external_url":23},6700414,"https://a.storyblok.com/f/184253/2240x1260/73e089c364/sellerboard.jpg",{"type":53,"content":946},[947,951,955,959,963,968,972,976,980,984,988,992,996,1001,1005,1009,1013,1017,1021,1025,1029,1033,1037,1042,1046,1050,1054,1059,1063,1067,1071,1075],{"type":64,"content":948},[949],{"text":950,"type":62},"Wir werden oft von Amazon Verkäufern gefragt, was denn der Unterschied zwischen unserem Amazon Tool Sellerfox und dem schon länger bekannten Sellerboard ist. ",{"type":64,"content":952},[953],{"text":954,"type":62},"Natürlich könnte man an dieser Stelle mit ausschweifenden Erklärungen beginnen, was das eine Tool kann und das andere nicht. Aber wäre das angemessen?",{"type":64,"content":956},[957],{"text":958,"type":62},"Wir denken nicht. Denn beide Tools haben ihre Stärken, die sie bei richtiger Anwendung ausspielen und dir dabei helfen, Dein Amazon Business nach vorne zu bringen.",{"type":64,"content":960},[961],{"text":962,"type":62},"Mit diesem Artikel wollen wir dir zeigen, was die wirklichen Unterschiede zwischen Sellerboard und Sellerfox sind und welchen Fehler du auf keinen Fall bei deiner Bewertung machen darfst.",{"type":56,"attrs":964,"content":965},{"level":100},[966],{"text":967,"type":62},"Sellerboard: Amazon Tool für Profitalitäts-Tracking und Controlling",{"type":64,"content":969},[970],{"text":971,"type":62},"Eins möchten wir an dieser Stelle vorwegnehmen: Sellerboard und Sellerfox haben eine entscheidende Gemeinsamkeit. Beide Tools machen Daten sichtbar, die für jeden Amazon Verkäufer sehr wichtig sind. Das war es eigentlich schon und wir kommen zu den Unterschieden. ",{"type":64,"content":973},[974],{"text":975,"type":62},"Sellerboard ist im Grunde ein Tool zur Planung deiner Profitabilität und unterstützt dich dabei, deinen Cashflow zu steuern. Das Dashboard fokussiert sich darauf, dir deinen Umsatz, deine Kosten und deinen Gewinn zu präsentieren. ",{"type":64,"content":977},[978],{"text":979,"type":62},"Dadurch siehst du auf einen Blick in Sellerboard, wie profitabel dein Amazon Business ist.",{"type":64,"content":981},[982],{"text":983,"type":62},"Du siehst deinen Umsatz, deine Kosten, sowie alle Amazon Gebühren genau aufgelistet und gegliedert nach den einzelnen Kategorien.",{"type":64,"content":985},[986],{"text":987,"type":62},"So kannst du in Sellerboard schnell und einfach erkennen, welche Produkte den größten Einfluss auf die Profitabilität deines Unternehmens haben und an welchen Stellen es womöglich Einsparungspotenzial gibt.",{"type":64,"content":989},[990],{"text":991,"type":62},"Mit Sellerboard hast du zudem Deinen Lagerbestand, Retouren und sogar Deine Erstattungen für von Amazon verlorene Waren genau im Blick. ",{"type":64,"content":993},[994],{"text":995,"type":62},"Auch im Bereich PPC lässt dich das Tool nicht alleine und zeigt dir genau wie profitabel Deine Amazon Werbekampagnen und Anzeigen laufen, inklusive eines Änderungsprotokolls. Kurzum: Du siehst, wohin dein Geld fließt und wie viel zurückkommt. Läufst du nicht profitabel, wirst du es hier erkennen.",{"type":56,"attrs":997,"content":998},{"level":100},[999],{"text":1000,"type":62},"Sellerfox: Amazon Tool für Performance KPIs",{"type":64,"content":1002},[1003],{"text":1004,"type":62},"Im Vergleich zu Sellerboard haben wir unser Tool Sellerfox anders positioniert. Denn mit unserem Tool wirst du deine Profitabilität nicht so genau messen können wie in Sellerboard. ",{"type":64,"content":1006},[1007],{"text":1008,"type":62},"Zwar kannst du auch bei Sellerfox Deine Umsätze im Dashboard finden, aber es ist uns wichtiger, dass du den Weg dahin nachvollziehen kannst. Sellerfox ist nämlich ein Amazon Analytics Tool, mit dem du die für dich relevanten KPIs tracken kannst.",{"type":64,"content":1010},[1011],{"text":1012,"type":62},"Bei Sellerfox konzentrieren wir uns also auf deine Produkt-Performance Kennzahlen wie Sitzungen, Click-through-Rate, Conversion Rate, Bestseller-Rang, Bewertungen, Keyword-Rankings, Retouren Rate und viele mehr. ",{"type":64,"content":1014},[1015],{"text":1016,"type":62},"Diese Kennzahlen werden auf Produkt-, Keyword-, Marktplatz- und Account-Ebene täglich automatisiert getrackt. Du hast somit die Daten aus dem Amazon Business Report, Brand Analytics, Werbekonsole und des Amazon Frontends gesammelt in einem Dashboard.",{"type":64,"content":1018},[1019],{"text":1020,"type":62},"Damit bekommst du zum einen das “Big-Picture” auf Account- und Marktplatzebene, kannst aber auch in die Tiefe gehen und dir deine Kennzahlen auf Produkt- und Keywordebene ganz genau ansehen.",{"type":64,"content":1022},[1023],{"text":1024,"type":62},"Du kannst herausfinden, auf welchen Marktplätzen deine Produkte am besten performen oder unter welchen Keywords du organisch und paid rankst. Diese Möglichkeit kann dir Sellerboard nicht bieten.",{"type":64,"content":1026},[1027],{"text":1028,"type":62},"Mit unserer Parent-Child-Analyse erkennst du auf einen Blick, welche Varianten am besten performen und welche du eventuell sogar stoppen solltest zu verkaufen.",{"type":64,"content":1030},[1031],{"text":1032,"type":62},"Sellerfox trackt im Gegensatz zu Sellerboard automatisch alle Änderungen an deinem Listing und stellt dir diese Änderungen visuell in unseren Graphen, Diagrammen und Tabellen dar. So kannst du leicht feststellen, welche Änderungen positive und negative Auswirkungen auf deine Produkte Performance haben.",{"type":64,"content":1034},[1035],{"text":1036,"type":62},"All diese Daten gepaart mit einer intuitiven Benutzeroberfläche und einer leicht verständlichen Darstellung helfen dir in deiner täglichen Arbeit als Amazon Verkäufer bessere Entscheidungen zu treffen.",{"type":56,"attrs":1038,"content":1039},{"level":100},[1040],{"text":1041,"type":62},"Der Vergleich: Sellerboard oder Sellerfox?",{"type":64,"content":1043},[1044],{"text":1045,"type":62},"Einen Vergleich zu ziehen fällt also gar nicht so leicht. Beide Tools sind kaum vergleichbar. Es gibt zwar leichte Überschneidungen, wie dass beide Tools bestimmte Amazon KPIs tracken. Allerdings gibt es auch hier starke Unterschiede.",{"type":64,"content":1047},[1048],{"text":1049,"type":62},"Sellerboard konzentriert sich auf das Controlling und das Profitabiltätstracking. Sellerfox hingegen legt den Fokus auf die Performance KPIs. Darüber hinaus ist auch der Einsatz der Tools in der täglichen Arbeit sehr unterschiedlich. ",{"type":64,"content":1051},[1052],{"text":1053,"type":62},"Die Tools zielen auf einen anderen Zweck ab. Ein 1-zu-1 Vergleich würde einfach hinken, denn beide Tools sind zu unterschiedlich.",{"type":56,"attrs":1055,"content":1056},{"level":100},[1057],{"text":1058,"type":62},"Fazit: Keine Konkurrenz, sondern Ergänzung",{"type":64,"content":1060},[1061],{"text":1062,"type":62},"Wir stellen also fest, dass sowohl Sellerboard als auch Sellerfox starke Argumente bieten, sie zu nutzen. Der Vergleich oder sogar die Frage, was besser sei, erübrigen sich. ",{"type":64,"content":1064},[1065],{"text":1066,"type":62},"Zugegeben, die Namen sind ähnlich. ",{"type":64,"content":1068},[1069],{"text":1070,"type":62},"Sie spiegeln aber wieder, wer für beide Tools im Fokus steht: der Anwender, der Amazon Seller eben. ",{"type":64,"content":1072},[1073],{"text":1074,"type":62},"Sellerboard und Sellerfox stehen also nicht in Konkurrenz zueinander, sondern ergänzen sich. Es bietet sich daher an, beide Amazon Tools parallel zu nutzen und die Vorteile beider Tools zu vereinen. ",{"type":64,"content":1076},[1077,1079,1085],{"text":1078,"type":62},"Du interessierst dich für Sellerboard? Dann trage dich heute noch auf ",{"text":892,"type":62,"marks":1080},[1081,1084],{"type":482,"attrs":1082},{"href":896,"uuid":43,"anchor":43,"custom":1083,"target":43,"linktype":486},{},{"type":899},{"text":1086,"type":62}," für die Open Beta ein und profitiere von unserem Lifetime Rabatt!","Die Namen sind ähnlich. Die Funktionen auch? Gibt es Unterschiede zwischen Sellerboard & Sellerfox? Das Ergebnis wird dich überraschen! \n",[707,1089,664],"88fb91d2-be4c-4870-a63f-7771f40c21c8","Sellerboard vs Sellerfox","\u003C!--#storyblok#{\"name\": \"article\", \"space\": \"184253\", \"uid\": \"5ade9413-f755-41b8-87c2-743cb18a223a\", \"id\": \"235789026\"}-->","sellerboard","blog/sellerboard",-220,[],"d2f4e2cd-2826-461d-8518-acc2ae58f552","2022-12-16T21:45:43.030Z",[],{"name":1100,"created_at":1101,"published_at":1102,"updated_at":1103,"id":1104,"uuid":1089,"content":1105,"slug":1486,"full_slug":1487,"sort_by_date":43,"position":1488,"tag_list":1489,"is_startpage":23,"parent_id":715,"meta_data":43,"group_id":1490,"first_published_at":1491,"release_id":43,"lang":49,"path":43,"alternates":1492,"default_full_slug":43,"translated_slugs":43,"_stopResolving":51},"Amazon ACOS: Der ultimative Guide 2023","2023-03-15T15:04:38.712Z","2025-05-16T14:49:19.549Z","2025-05-22T13:46:21.410Z",276243507,{"_uid":1106,"tags":1107,"image":1109,"title":1100,"author":31,"content":1111,"summary":1482,"component":268,"related_articles":1483,"title_image_text":1484,"_editable":1485},"7d57e0dd-12d6-468f-9cfa-3a02a5117abf",[1108],"kpi",{"id":43,"alt":43,"name":19,"focus":43,"title":43,"filename":43,"copyright":43,"fieldtype":21,"meta_data":1110,"is_external_url":23},{},{"type":53,"content":1112},[1113,1117,1122,1126,1130,1137,1141,1147,1151,1155,1159,1164,1168,1172,1177,1181,1185,1190,1194,1198,1202,1206,1211,1215,1219,1227,1235,1240,1244,1248,1252,1256,1260,1267,1274,1279,1283,1287,1291,1295,1299,1307,1314,1319,1323,1327,1333,1337,1342,1346,1351,1355,1360,1364,1368,1373,1377,1385,1389,1393,1398,1402,1409,1413,1417,1428,1433,1437,1441,1446,1450,1454,1458,1463,1467,1478],{"type":64,"content":1114},[1115],{"text":1116,"type":62},"Sobald man anfängt, sich mit Amazon Ads zu beschäftigen, gibt es einen Begriff, der einen auf Schritt und Tritt verfolgt: der Amazon ACOS. Doch was bedeutet diese Abkürzung und wofür steht sie? Warum ist sie so wichtig, um auf der Plattform profitabel zu sein? Und wie schaffst du es, in die Profitabilität zu kommen? ",{"type":56,"attrs":1118,"content":1119},{"level":100},[1120],{"text":1121,"type":62},"Einführung in den Amazon ACOS",{"type":64,"content":1123},[1124],{"text":1125,"type":62},"Erfahrene Amazon Verkäufer wissen, wie wichtig es ist, den Amazon ACOS im Blick zu behalten. Diese Abkürzung steht für “advertising cost of sales” und ist eine Leistungskennziffer. Der Amazon ACOS gibt an, wie viel Geld für Werbung ausgegeben wurde im Verhältnis zum Umsatz, den die Werbung generiert hat. ",{"type":64,"content":1127},[1128],{"text":1129,"type":62},"Der Amazon ACOS wird mit folgender Formel berechnet: ",{"type":64,"content":1131},[1132],{"text":1133,"type":62,"marks":1134},"ACOS = Werbekosten / Werbeumsatz",[1135],{"type":1136},"code",{"type":64,"content":1138},[1139],{"text":1140,"type":62},"Ein Beispiel: Du investierst 500€ in Amazon Ads und erwirtschaftest damit einen Umsatz von 5.000€. Die Rechnung sieht dann so aus:",{"type":64,"content":1142},[1143],{"text":1144,"type":62,"marks":1145},"ACOS = 500€ / 5.000€ = 0,1 ≙ 10%",[1146],{"type":1136},{"type":64,"content":1148},[1149],{"text":1150,"type":62},"Du hast also einen Amazon ACOS von 10%. In anderen Worten: für 1€ Umsatz gibst du 0,10€ aus.",{"type":64,"content":1152},[1153],{"text":1154,"type":62},"Umgekehrt heißt das also, dass ein hoher ACOS ein schlechtes Verhältnis zwischen Umsatz und Werbeausgaben bedeutet. ",{"type":64,"content":1156},[1157],{"text":1158,"type":62},"Doch wie erreichst du einen guten Amazon ACOS? Was ist überhaupt der optimale ACOS für dich? Im Artikel haben wir einige Tipps für dich gesammelt, die dir helfen können, deinen Amazon ACOS zu optimieren.",{"type":56,"attrs":1160,"content":1161},{"level":100},[1162],{"text":1163,"type":62},"Was ist der richtige Amazon ACOS für dich?",{"type":64,"content":1165},[1166],{"text":1167,"type":62},"Zunächst wollen wir klären, wie hoch der Amazon ACOS eigentlich sein darf. Pauschal lässt sich das leider nicht beantworten. Das hängt nämlich ganz von deinem Produkt und deiner Marge ab.",{"type":64,"content":1169},[1170],{"text":1171,"type":62},"Bevor du dein Produkt bestellt hast, hast du kalkuliert, wie hoch deine Marge sein soll. Das ist dann auch der Wert, an dem du dich orientieren musst. Denn die von dir kalkulierte Marge hast du nur, wenn der Verkauf organisch passiert.",{"type":56,"attrs":1173,"content":1174},{"level":100},[1175],{"text":1176,"type":62},"Der Break-Even ACOS",{"type":64,"content":1178},[1179],{"text":1180,"type":62},"Angenommen du hast für dein Produkt eine Marge von 30% kalkuliert. Liegt der Amazon ACOS nun über diesen 30%, dann läuft deine Werbung unprofitabel.",{"type":64,"content":1182},[1183],{"text":1184,"type":62},"Liegt der Amazon ACOS dagegen darunter, dann bist du profitabel. Diesen ACOS, der genau mit deiner Marge übereinstimmt, nennen wir Break-Even ACOS. In unserem Beispiel machst du also bei einem ACOS von 30% weder Gewinn noch Verlust.  ",{"type":56,"attrs":1186,"content":1187},{"level":100},[1188],{"text":1189,"type":62},"Deinen Ziel-ACOS erreichen",{"type":64,"content":1191},[1192],{"text":1193,"type":62},"Da du natürlich einen Gewinn erwirtschaften willst, wird dir der Break-Even ACOS nicht reichen. Der nächste Schritt ist es, deinen Ziel-ACOS zu bestimmen. Also der Wert, den du bereit bist, in PPC zu investieren.",{"type":64,"content":1195},[1196],{"text":1197,"type":62},"Eine allgemeingültige Aussage, welcher Ziel-ACOS der richtige oder realistisch ist, gibt es nicht. Das ist, wie so oft, von deinem Produkt und der Nische abhängig. Hier musst du also selbst entscheiden, was für dich sinnvoll ist. ",{"type":64,"content":1199},[1200],{"text":1201,"type":62},"Bleiben wir einfach bei unserem Beispiel von 30% Marge und nehmen an, du bist bereit 10% in PPC zu investieren. Welche Möglichkeiten hast du nun, diesen Ziel-ACOS zu erreichen?",{"type":64,"content":1203},[1204],{"text":1205,"type":62},"Es gibt hier mehrere Herangehensweisen und Strategien. Jede davon hat ihre Berechtigung. Wir wollen dir hier kurz 3 Strategien vorstellen:",{"type":56,"attrs":1207,"content":1208},{"level":100},[1209],{"text":1210,"type":62},"Strategie 1: Profitable Werbung: Ziel-ACOS \u003C Break-even ACOS",{"type":64,"content":1212},[1213],{"text":1214,"type":62},"In diesem Fall optimierst du deinen Amazon ACOS dahingehend, dass er immer niedriger als dein Break-Even ACOS ist. So stellst du sicher, dass du mit jedem Verkauf Gewinn erwirtschaftest.",{"type":64,"content":1216},[1217],{"text":1218,"type":62},"Diese Strategie eignet sich vor allem für Produkte, die bereits eine hohe organische Sichtbarkeit aufweisen.",{"type":64,"content":1220},[1221,1225],{"text":1222,"type":62,"marks":1223},"Vorteil: ",[1224],{"type":83},{"text":1226,"type":62},"Deine Werbung ist sehr effizient und das ist auch gut für deinen Cashflow.",{"type":64,"content":1228},[1229,1233],{"text":1230,"type":62,"marks":1231},"Risiken:",[1232],{"type":83},{"text":1234,"type":62}," Deine organische Platzierung könnte langfristig darunter leiden, wenn deine Konkurrenten mehr in Werbung investieren. Die Konkurrenz kann dir so Schritt für Schritt den Rang ablaufen.",{"type":56,"attrs":1236,"content":1237},{"level":100},[1238],{"text":1239,"type":62},"Strategie 2: Ziel-ACOS = Break-Even ACOS",{"type":64,"content":1241},[1242],{"text":1243,"type":62},"Bei dieser Strategie optimierst du deinen Ziel-ACOS genau auf deinen Break-Even ACOS. Du machst mit den Verkäufen aus der Werbung also keinen Gewinn und keinen Verlust.",{"type":64,"content":1245},[1246],{"text":1247,"type":62},"Die Strategie dahinter ist es, so viele Impressionen, Klicks und Käufe wie möglich über Werbung zu generieren, ohne Verlust zu machen, um dafür langfristig an organischer Sichtbarkeit zu gewinnen.",{"type":64,"content":1249},[1250],{"text":1251,"type":62},"Den Gewinn machst du dann hinten raus über die organischen Verkäufe.",{"type":64,"content":1253},[1254],{"text":1255,"type":62},"Richtig umgesetzt führt diese Strategie zu einer positiven Aufwärtsspirale:",{"type":64,"content":1257},[1258],{"text":1259,"type":62},"Verkäufe aus Werbung → höheres organisches Ranking → mehr Verkäufe → mehr Umsatz/Gewinn → mehr Budget für Werbung → Verkäufe aus Werbung → höheres organisches Ranking → usw.",{"type":64,"content":1261},[1262,1265],{"text":1222,"type":62,"marks":1263},[1264],{"type":83},{"text":1266,"type":62},"Maximales Werbebudget für höhere organische Sichtbarkeit, ohne aktiv unprofitable Werbung zu schalten.",{"type":64,"content":1268},[1269,1272],{"text":1230,"type":62,"marks":1270},[1271],{"type":83},{"text":1273,"type":62}," Man könnte viel Geld auf der Strecke liegen lassen, wenn man nur blind dieser Strategie folgt, ohne sie regelmäßig auf Sinnhaftigkeit zu prüfen.",{"type":56,"attrs":1275,"content":1276},{"level":100},[1277],{"text":1278,"type":62},"Strategie 3: Ziel-ACOS > Break-Even ACOS",{"type":64,"content":1280},[1281],{"text":1282,"type":62},"Bei dieser Strategie nimmst du einen höheren Amazon ACOS in Kauf und schaltest bewusst unprofitabel Werbung, um langfristig mehr organische Sichtbarkeit zu bekommen.",{"type":64,"content":1284},[1285],{"text":1286,"type":62},"Diese Strategie ist vor allem bei ganz neuen Produkten (Launch) oder sehr umkämpften Nischen mittlerweile notwendig. Diese Strategie kann sehr gut mit Coupons, Blitzangeboten und 7-Tage-Deals kombiniert werden. Dadurch erhältst du noch mehr Impressions, Klicks und Käufe, was den Amazon Algorithmus anregt.",{"type":64,"content":1288},[1289],{"text":1290,"type":62},"Wenn die Strategie funktioniert, kann es sehr lukrativ sein, allerdings birgt die Strategie auch die Gefahr, sehr viel Geld zu verbrennen, bei falscher Umsetzung. Du solltest unbedingt folgende Punkte beachten:",{"type":64,"content":1292},[1293],{"text":1294,"type":62},"Setze ein konkretes Zeitfenster von z.B. 8-12 Wochen, in denen du die Strategie verfolgst. Zudem solltest du regelmäßig die Ergebnisse prüfen und deine Strategie dementsprechend anpassen.",{"type":64,"content":1296},[1297],{"text":1298,"type":62},"Kenne dein Budget: Lege ein klares Budget fest, wie viel du in diese Strategie investieren kannst. Beachte, dass du auch Geld für Nachbestellungen usw. benötigst. Gehe wenn nötig schrittweise vor und wende die Strategie z.B. nur für 5 Keywords an, danach wieder für 5 Keywords usw., anstatt auf einmal 20 Keywords zu targetieren.",{"type":64,"content":1300},[1301,1305],{"text":1302,"type":62,"marks":1303},"Vorteil:",[1304],{"type":83},{"text":1306,"type":62}," Langfristiger Gewinn an organischer Sichtbarkeit und Marktanteil.",{"type":64,"content":1308},[1309,1312],{"text":1230,"type":62,"marks":1310},[1311],{"type":83},{"text":1313,"type":62}," Unprofitable Verkäufe, die deinen Cashflow sehr negativ beeinflussen können.",{"type":56,"attrs":1315,"content":1316},{"level":100},[1317],{"text":1318,"type":62},"Unsere Empfehlung: Verwende alle 3 Amazon ACOS Strategien!",{"type":64,"content":1320},[1321],{"text":1322,"type":62},"Du kannst natürlich auch alle 3 Strategien gleichzeitig für unterschiedliche Produkte und Keywords anwenden. ",{"type":64,"content":1324},[1325],{"text":1326,"type":62},"Unsere Empfehlung ist folgende:",{"type":56,"attrs":1328,"content":1330},{"level":1329},3,[1331],{"text":1332,"type":62},"Strategie 1 (profitable Werbung): ",{"type":64,"content":1334},[1335],{"text":1336,"type":62},"Für Keywords, wo du bereits eine gute organische Sichtbarkeit hast (Platz 1-8). Hier geht es darum, den Gewinn zu optimieren. Behalte deine organischen Rankings und Marktanteile aber im Blick. Wenn aber ein Rankingverlust droht, solltest du für die Keywords auf Strategie 2 wechseln.",{"type":56,"attrs":1338,"content":1339},{"level":1329},[1340],{"text":1341,"type":62},"Strategie 2 (break-even Werbung):",{"type":64,"content":1343},[1344],{"text":1345,"type":62},"Für Keywords, wo du noch über eine schlechte organische Sichtbarkeit verfügst (Platz 9 und darunter). Sobald du langfristig gute organische Rankings erreichst, kannst du für diese Keywords auf Strategie 1 wechseln und auf Gewinn optimieren.",{"type":56,"attrs":1347,"content":1348},{"level":1329},[1349],{"text":1350,"type":62},"Strategie 3 (unprofitable Werbung):",{"type":64,"content":1352},[1353],{"text":1354,"type":62},"Wenn dein Produkt komplett neu ist, oder die Gebote bei dem Keyword so hoch sind, dass du mit Strategie 2 keine Top-of-search Werbeanzeigen schalten kannst. Sobald du deine Ziele für die organische Sichtbarkeit erreicht hast, wechsle auf Strategie 1 oder 2, um deinen Cashflow zu schonen und auf Gewinn zu optimieren.",{"type":56,"attrs":1356,"content":1357},{"level":100},[1358],{"text":1359,"type":62},"Wichtig: Behalte deine Kennzahlen im Blick!",{"type":64,"content":1361},[1362],{"text":1363,"type":62},"Egal welche Strategie du anwendest und auf welchen Amazon ACOS du optimierst: Es ist wichtig, auch andere Kennzahlen im Blick zu behalten. Denn, wenn du es schaffst, diese Kennzahlen zu verbessern, wird es auch einen positiven Einfluss auf deinen Amazon ACOS haben.",{"type":64,"content":1365},[1366],{"text":1367,"type":62},"Das sind vor allem folgende Kennzahlen:",{"type":56,"attrs":1369,"content":1370},{"level":1329},[1371],{"text":1372,"type":62},"Click-Through-Rate (CTR)",{"type":64,"content":1374},[1375],{"text":1376,"type":62},"Die Click-Through-Rate (CTR) gibt an, wie viele User auf deine Anzeige klicken.",{"type":64,"content":1378},[1379,1383],{"text":1380,"type":62,"marks":1381},"Beispiel:",[1382],{"type":83},{"text":1384,"type":62}," 1% CTR = 100 User bekommen deine Anzeige ausgespielt und 1 User klickt darauf.",{"type":64,"content":1386},[1387],{"text":1388,"type":62},"Wenn du es schaffst, die CTR zu erhöhen, wird der Amazon Algorithmus angeregt und dich tendenziell höher organisch ranken.",{"type":64,"content":1390},[1391],{"text":1392,"type":62},"Die CTR wird vor allem durch das Titelbild und den Titel beeinflusst. Mache dein Titelbild und den Titel also sehr ansprechend, sodass der User zum Klicken angeregt wird.",{"type":56,"attrs":1394,"content":1395},{"level":1329},[1396],{"text":1397,"type":62},"Conversion Rate (CVR)",{"type":64,"content":1399},[1400],{"text":1401,"type":62},"Die Conversion Rate (CVR) gibt an, wie viele User dein Produkt kaufen.",{"type":64,"content":1403},[1404,1407],{"text":1380,"type":62,"marks":1405},[1406],{"type":83},{"text":1408,"type":62}," 10% CVR = 100 User sehen sich Produkt auf Produktdetailseite an und 10 User kaufen.",{"type":64,"content":1410},[1411],{"text":1412,"type":62},"Wenn du es schaffst, deine CVR zu erhöhen, wird automatisch dein Amazon ACOS niedriger und deine Werbung effizienter/profitabler, weil du für das gleiche Budget mehr Käufe erzielst.",{"type":64,"content":1414},[1415],{"text":1416,"type":62},"Zudem wird der Amazon Algorithmus angeregt und du wirst höher organisch platziert werden.",{"type":64,"content":1418},[1419,1421,1426],{"text":1420,"type":62},"Die CVR wird hauptsächlich durch die Informationen auf deinem Listing beeinflusst. Optimiere also Bilder, Titel, Bullet Points, A+ Content und weitere Produktdetails dahingehend, dass der User zum Kauf angeregt wird. Die Conversion Rate kann also durch eine ",{"text":709,"type":62,"marks":1422},[1423],{"type":482,"attrs":1424},{"href":1425,"uuid":497,"anchor":43,"target":485,"linktype":665},"/blog/amazon-listing-optimierung",{"text":1427,"type":62}," verbessert werden.",{"type":56,"attrs":1429,"content":1430},{"level":1329},[1431],{"text":1432,"type":62},"Bewertungen",{"type":64,"content":1434},[1435],{"text":1436,"type":62},"Wenn dein Produkt einen schlechten Bewertungsschnitt hat (4 Sterne oder weniger), wirst du eine niedrigere CTR und CVR erzielen, wodurch auch dein Amazon ACOS leidet.",{"type":64,"content":1438},[1439],{"text":1440,"type":62},"Stelle mit einer guten Produktqualität und Kundenmanagement sicher, dass du viele Bewertungen sammelst und diese einen Schnitt von 4,3 oder höher aufweisen. (ab einem Schnitt von 4,3 werden 4,5 Sterne angezeigt)",{"type":56,"attrs":1442,"content":1443},{"level":100},[1444],{"text":1445,"type":62},"Retourenquote",{"type":64,"content":1447},[1448],{"text":1449,"type":62},"Wenn du eine zu hohe Retourenquote hast, bringt dir auch die beste Werbestrategie nichts. Zudem wird der Amazon Algorithmus Produkte mit hoher Retourenquote schlechter organisch ranken.",{"type":64,"content":1451},[1452],{"text":1453,"type":62},"Stelle mit guter Produktqualität und mit genauen Produktinformationen am Amazon Listing sicher, dass deine Retourenquote so niedrig wie möglich ist.",{"type":64,"content":1455},[1456],{"text":1457,"type":62},"Das sind die wichtigsten Kennzahlen außerhalb der Amazon Werbe-Kennzahlen. Erzielst du hier gute Ergebnisse, wird auch deine Amazon Werbung höchstwahrscheinlich sehr gut funktionieren.",{"type":56,"attrs":1459,"content":1460},{"level":100},[1461],{"text":1462,"type":62},"Fazit: Behalte deine Kennzahlen im Auge",{"type":64,"content":1464},[1465],{"text":1466,"type":62},"In diesem Artikel hast du erfahren, welche wichtigen Kennzahlen du beachten musst, um auf Amazon profitabel sein zu können. Ganz schön viele, oder? Hier den Überblick zu behalten ist nicht einfach. Das wissen wir.",{"type":64,"content":1468},[1469,1471,1476],{"text":1470,"type":62},"Deswegen haben wir unser ",{"text":1472,"type":62,"marks":1473},"Amazon Tool Sellerfox",[1474],{"type":482,"attrs":1475},{"href":702,"uuid":43,"anchor":43,"target":485,"linktype":486},{"text":1477,"type":62}," entwickelt. Um dir und anderen Sellern die Analyse all dieser Kennzahlen zu erleichtern. Du willst mehr über Sellerfox erfahren und wie es dir deinen Amazon Verkäufer Alltag erleichtern kann? Dann schau doch einfach hier rein.",{"type":64,"content":1479},[1480],{"text":1481,"type":62},"Du brauchst mehr Tipps für die Optimierung deines Amazon ACOS? Der nächste Artikel zu diesem Thema kommt ganz sicher. Melde dich doch einfach zu unserem Newsletter an und bleib auf dem Laufenden!","Der Amazon ACOS ist eine der wichtigsten Metriken für deine Ads. Erfahre hier, wie du deinen ACOS optimieren kannst und ein gesundes Verhältnis zwischen Werbeausgaben und Umsatz erreichen kannst, um dein Amazon FBA Business zu skalieren. ",[707,497,708],"Amazon ACOS","\u003C!--#storyblok#{\"name\": \"article\", \"space\": \"184253\", \"uid\": \"7d57e0dd-12d6-468f-9cfa-3a02a5117abf\", \"id\": \"276243507\"}-->","amazon-acos","blog/amazon-acos",-260,[],"68a64939-8781-4e50-a9e1-b9ec8a1f470b","2023-03-15T15:56:59.857Z",[],{"name":492,"created_at":493,"published_at":494,"updated_at":495,"id":496,"uuid":497,"content":1494,"slug":711,"full_slug":712,"sort_by_date":43,"position":713,"tag_list":1645,"is_startpage":23,"parent_id":715,"meta_data":43,"group_id":716,"first_published_at":717,"release_id":43,"lang":49,"path":43,"alternates":1646,"default_full_slug":43,"translated_slugs":43,"_stopResolving":51},{"_uid":499,"tags":1495,"color":501,"image":1496,"title":504,"author":31,"content":1498,"summary":705,"component":268,"related_articles":1644,"title_image_text":709,"_editable":710},[16],{"id":43,"alt":43,"name":19,"focus":43,"title":43,"filename":43,"copyright":43,"fieldtype":21,"meta_data":1497,"is_external_url":23},{},{"type":53,"content":1499},[1500,1503,1506,1509,1513,1516,1519,1522,1526,1529,1532,1545,1549,1552,1555,1558,1562,1565,1568,1571,1574,1577,1581,1584,1587,1590,1593,1596,1599,1602,1606,1609,1617,1620,1623,1627,1630,1633,1636],{"type":64,"content":1501},[1502],{"text":510,"type":62},{"type":64,"content":1504},[1505],{"text":514,"type":62},{"type":64,"content":1507},[1508],{"text":518,"type":62},{"type":56,"attrs":1510,"content":1511},{"level":100},[1512],{"text":523,"type":62},{"type":64,"content":1514},[1515],{"text":527,"type":62},{"type":64,"content":1517},[1518],{"text":531,"type":62},{"type":64,"content":1520},[1521],{"text":535,"type":62},{"type":56,"attrs":1523,"content":1524},{"level":100},[1525],{"text":540,"type":62},{"type":64,"content":1527},[1528],{"text":544,"type":62},{"type":64,"content":1530},[1531],{"text":548,"type":62},{"type":64,"content":1533},[1534,1535,1539,1540,1544],{"text":552,"type":62},{"text":554,"type":62,"marks":1536},[1537],{"type":482,"attrs":1538},{"href":558,"uuid":43,"anchor":43,"target":559,"linktype":486},{"text":561,"type":62},{"text":563,"type":62,"marks":1541},[1542],{"type":482,"attrs":1543},{"href":567,"uuid":43,"anchor":43,"target":559,"linktype":486},{"text":569,"type":62},{"type":56,"attrs":1546,"content":1547},{"level":100},[1548],{"text":574,"type":62},{"type":64,"content":1550},[1551],{"text":578,"type":62},{"type":64,"content":1553},[1554],{"text":582,"type":62},{"type":64,"content":1556},[1557],{"text":586,"type":62},{"type":56,"attrs":1559,"content":1560},{"level":100},[1561],{"text":591,"type":62},{"type":64,"content":1563},[1564],{"text":595,"type":62},{"type":64,"content":1566},[1567],{"text":599,"type":62},{"type":64,"content":1569},[1570],{"text":603,"type":62},{"type":64,"content":1572},[1573],{"text":607,"type":62},{"type":64,"content":1575},[1576],{"text":611,"type":62},{"type":56,"attrs":1578,"content":1579},{"level":100},[1580],{"text":616,"type":62},{"type":64,"content":1582},[1583],{"text":620,"type":62},{"type":64,"content":1585},[1586],{"text":624,"type":62},{"type":64,"content":1588},[1589],{"text":628,"type":62},{"type":64,"content":1591},[1592],{"text":632,"type":62},{"type":64,"content":1594},[1595],{"text":636,"type":62},{"type":64,"content":1597},[1598],{"text":640,"type":62},{"type":64,"content":1600},[1601],{"text":644,"type":62},{"type":56,"attrs":1603,"content":1604},{"level":100},[1605],{"text":649,"type":62},{"type":64,"content":1607},[1608],{"text":653,"type":62},{"type":64,"content":1610},[1611,1612,1616],{"text":657,"type":62},{"text":659,"type":62,"marks":1613},[1614],{"type":482,"attrs":1615},{"href":663,"uuid":664,"anchor":43,"target":485,"linktype":665},{"text":667,"type":62},{"type":64,"content":1618},[1619],{"text":671,"type":62},{"type":64,"content":1621},[1622],{"text":675,"type":62},{"type":56,"attrs":1624,"content":1625},{"level":100},[1626],{"text":680,"type":62},{"type":64,"content":1628},[1629],{"text":684,"type":62},{"type":64,"content":1631},[1632],{"text":688,"type":62},{"type":64,"content":1634},[1635],{"text":692,"type":62},{"type":64,"content":1637},[1638,1639,1643],{"text":696,"type":62},{"text":698,"type":62,"marks":1640},[1641],{"type":482,"attrs":1642},{"href":702,"uuid":43,"anchor":43,"target":485,"linktype":486},{"text":704,"type":62},[707,708],[],[],"\u003C!--#storyblok#{\"name\": \"article\", \"space\": \"184253\", \"uid\": \"dfd1fb2c-5a4f-4570-9ebf-a7641d209a33\", \"id\": \"235786064\"}-->","amazon-analyse-tool","blog/amazon-analyse-tool",-200,[],"625b38f2-5b49-4fc7-beb3-8a51bf4adba0","2022-12-16T21:08:11.093Z",[],{"name":1656,"created_at":1657,"published_at":1658,"updated_at":1659,"id":1660,"uuid":1661,"content":1662,"slug":1889,"full_slug":1890,"sort_by_date":43,"position":1891,"tag_list":1892,"is_startpage":23,"parent_id":715,"meta_data":43,"group_id":1893,"first_published_at":1894,"release_id":43,"lang":49,"path":43,"alternates":1895,"default_full_slug":43,"translated_slugs":43,"_stopResolving":51},"Amazon Attribution: So misst du deinen externen Traffic auf Amazon","2023-04-19T07:07:40.084Z","2025-05-16T14:48:58.629Z","2025-05-22T13:41:35.206Z",294352411,"e06e436e-0698-4829-8307-7a32d148f583",{"_uid":1663,"tags":1664,"image":1665,"title":1656,"author":31,"content":1667,"summary":1885,"component":268,"related_articles":1886,"title_image_text":1887,"_editable":1888},"20a9a8ae-7bb8-42ec-be07-c6842a5aca99",[16],{"id":43,"alt":43,"name":19,"focus":43,"title":43,"filename":43,"copyright":43,"fieldtype":21,"meta_data":1666,"is_external_url":23},{},{"type":53,"content":1668},[1669,1673,1678,1682,1686,1690,1695,1699,1703,1707,1712,1716,1720,1724,1774,1778,1783,1787,1791,1795,1799,1803,1808,1812,1816,1820,1825,1829,1833,1837,1842,1846,1850,1854,1858,1862,1866,1870,1874],{"type":64,"content":1670},[1671],{"text":1672,"type":62},"Hast du schon einmal von Amazon Attribution gehört? Dieses Tool von Amazon ist eine großartige Möglichkeit, um den Erfolg deiner Marketingkampagnen außerhalb von Amazon messen und optimieren zu können. In diesem Artikel werden wir genauer darauf eingehen, was Amazon Attribution ist, wie es funktioniert und wie du es anwenden kannst, um den Erfolg deiner Kampagnen zu steigern.",{"type":56,"attrs":1674,"content":1675},{"level":100},[1676],{"text":1677,"type":62},"Was ist Amazon Attribution?",{"type":64,"content":1679},[1680],{"text":1681,"type":62},"Amazon Attribution ist ein Tool, das es Sellern ermöglicht, die Auswirkungen ihrer Kampagnen, die externen Traffic auf ihre Amazon Listings bringen, zu messen. Es bietet hilfreiche Einblicke in den gesamten Kaufprozess. ",{"type":64,"content":1683},[1684],{"text":1685,"type":62},"Welche Einblicke bietet dir Amazon Attribution? Von allen Aufrufen der Produktdetailseiten über die Zahl der Warenkörbe bis hin zur Conversion auf Amazon. Also alle wichtigen Metriken, die die Wirkung deiner externen Kampagnen widerspiegeln. ",{"type":64,"content":1687},[1688],{"text":1689,"type":62},"So kannst du den Erfolg deiner Kampagnen besser messen und optimieren. ",{"type":56,"attrs":1691,"content":1692},{"level":100},[1693],{"text":1694,"type":62},"Wie funktioniert Amazon Attribution?",{"type":64,"content":1696},[1697],{"text":1698,"type":62},"Amazon Attribution funktioniert, indem es eine eindeutige Tracking-URL für jede deiner Kampagnen erstellt. Diese URL verwendest du dann in deinen Anzeigen, die du auf verschiedenen Werbeplattformen schaltest. ",{"type":64,"content":1700},[1701],{"text":1702,"type":62},"Amazon Attribution findest du in deiner Amazon Ads Konsole. Klicke auf “Berichte & Berichterstattung” und anschließend auf “Amazon Attribution”. Dort kannst du dann einfach deinen Attributionslink generieren und ihn dann in deine Kampagne einbauen.",{"type":64,"content":1704},[1705],{"text":1706,"type":62},"Wenn dann ein Interessent auf deine Anzeige klickt und auf Amazon einen Kauf tätigt, ist Amazon nun in der Lage, die Aktion zu tracken. Amazon kann nun den gesamten Pfad des Kunden zurückverfolgen. So können die Daten gesammelt werden, die du brauchst, um deine Kampagne zu analysieren.",{"type":56,"attrs":1708,"content":1709},{"level":100},[1710],{"text":1711,"type":62},"Worauf kannst du Amazon Attribution anwenden?",{"type":64,"content":1713},[1714],{"text":1715,"type":62},"Amazon Attribution ist darauf ausgelegt, den externen Traffic zu messen, den du von Quellen außerhalb der Plattform auf deine Listings bringst. Egal, ob es um Kampagnen auf Google Ads geht oder Social Media Plattformen wie Instagram oder Facebook.",{"type":64,"content":1717},[1718],{"text":1719,"type":62},"Natürlich sind deine Möglichkeiten nicht auf Paid Traffic beschränkt. Die Attributionslinks kannst du auch auf organische Kampagnen anwenden. Hast du z.B. eine Webseite mit Blog für deine Marke eingerichtet, kannst du dein Produkt hier verlinken und den organischen Traffic auf Amazon lenken. Amazon Attribution ermöglicht es dir dann nachzuvollziehen, ob dieser Traffic konvertiert. ",{"type":64,"content":1721},[1722],{"text":1723,"type":62},"Weitere Praxisbeispiele für den Einsatz von Amazon Attribution sind:",{"type":151,"content":1725},[1726,1732,1738,1744,1750,1756,1762,1768],{"type":154,"content":1727},[1728],{"type":64,"content":1729},[1730],{"text":1731,"type":62},"Influencer Kampagnen",{"type":154,"content":1733},[1734],{"type":64,"content":1735},[1736],{"text":1737,"type":62},"Verlinkung auf Vergleichsportalen",{"type":154,"content":1739},[1740],{"type":64,"content":1741},[1742],{"text":1743,"type":62},"Google Ads",{"type":154,"content":1745},[1746],{"type":64,"content":1747},[1748],{"text":1749,"type":62},"Meta Ads (Facebook, Instagram, …)",{"type":154,"content":1751},[1752],{"type":64,"content":1753},[1754],{"text":1755,"type":62},"Pinterest Ads",{"type":154,"content":1757},[1758],{"type":64,"content":1759},[1760],{"text":1761,"type":62},"Email Kampagnen",{"type":154,"content":1763},[1764],{"type":64,"content":1765},[1766],{"text":1767,"type":62},"Website / Blog",{"type":154,"content":1769},[1770],{"type":64,"content":1771},[1772],{"text":1773,"type":62},"Youtube",{"type":64,"content":1775},[1776],{"text":1777,"type":62},"Du siehst: egal von wo du externen Traffic auf dein Amazon Listing schickst - mit Amazon Attribution kannst du jede Quelle einzeln und detailliert messen und analysieren.",{"type":56,"attrs":1779,"content":1780},{"level":100},[1781],{"text":1782,"type":62},"Was sind die Nachteile von Amazon Attribution?",{"type":64,"content":1784},[1785],{"text":1786,"type":62},"Die Vorteile von Amazon Attribution hast du nun kennen gelernt. Aber gibt es auch Nachteile? Leider ja.",{"type":64,"content":1788},[1789],{"text":1790,"type":62},"Gerade auf Social Media ist es wichtig, dass Kampagnen eine Rückmeldung über den Erfolg bekommen. Das bekannteste dieser Trackingtools ist das Pixel von Meta (Facebook Pixel). Seinen Traffic zu “pixeln” ist unerlässlich für die effektive Messung des Erfolgs von Kampagnen auf Facebook und Instagram. ",{"type":64,"content":1792},[1793],{"text":1794,"type":62},"Das Pixel trackt nämlich die Conversions und ordnet sie den Nutzern auf Facebook oder Instagram zu. So ist der Algorithmus in der Lage zu lernen, welche Nutzer wahrscheinlich einen Kauf abschließen werden.",{"type":64,"content":1796},[1797],{"text":1798,"type":62},"Amazon Attribution trackt dagegen nur den Traffic, der von einer bestimmten Quelle kommt und verfolgt dessen Aktionen. Das Tool ist jedoch nicht in der Lage, eine Rückmeldung an die Quelle des Traffics zu geben. ",{"type":64,"content":1800},[1801],{"text":1802,"type":62},"Man kann also sagen, dass es nur bedingt sinnvoll ist, externen Traffic auf Amazon zu leiten. Jedenfalls wenn es Quellen sind, die auf diese Rückmeldung angewiesen sind, um zu lernen.",{"type":56,"attrs":1804,"content":1805},{"level":100},[1806],{"text":1807,"type":62},"Amazon Attribution: Case Study 1 (Meta Ads)",{"type":64,"content":1809},[1810],{"text":1811,"type":62},"Stell dir vor, du hast eine Werbekampagne auf Facebook geschaltet, um dein neues Produkt zu bewerben. Dazu nutzt du mehrere Creatives, die Interessenten animieren sollen zu klicken und letztlich zu kaufen. Du möchtest nun wissen, welches dieser Creatives den größten Erfolg hatte. ",{"type":64,"content":1813},[1814],{"text":1815,"type":62},"Mit Amazon Attribution kannst du nun einen Link für jedes dieser Creatives erstellen. Durch das nun eindeutige Tracking in Amazon, kannst du genau nachvollziehen, welches das Erfolgreichste war. Das ermöglicht es dir nun zu entscheiden, welche Anzeigen wegen schlechter Performance verändert oder gar abgeschaltet werden müssen.",{"type":64,"content":1817},[1818],{"text":1819,"type":62},"Wie bereits erwähnt, werden diese Kampagnen aber nur bedingt effektiv sein. Denn dem Facebook Algorithmus fehlt der Informationsaustausch durch den Pixel. ",{"type":56,"attrs":1821,"content":1822},{"level":100},[1823],{"text":1824,"type":62},"Amazon Attribution: Case Study 2 (Influencer Kampagne)",{"type":64,"content":1826},[1827],{"text":1828,"type":62},"Du nutzt Influencer Marketing, um externen Traffic auf dein Listing zu leiten. Dazu heuerst du 10 Influencer an, um dein Produkt jeweils auf Instagram und TikTok zu bewerben.",{"type":64,"content":1830},[1831],{"text":1832,"type":62},"Jetzt kannst du für jeden Influencer und Plattform einen eigenen Amazon Attribution Link erstellen. Das wären also 20 Links (10 Influencer x 2 Plattformen).",{"type":64,"content":1834},[1835],{"text":1836,"type":62},"Nach der Marketingaktion kannst du analysieren, welche Influencer und Plattformen am besten performt haben. Somit weißt du dann für die nächste Aktion, wo dein Geld am besten eingesetzt ist.",{"type":56,"attrs":1838,"content":1839},{"level":100},[1840],{"text":1841,"type":62},"Amazon Attribution: Case Study 3 (Vergleichsportale)",{"type":64,"content":1843},[1844],{"text":1845,"type":62},"Du bist auf deiner Suche nach externen Traffic Quellen auf ein Vergleichsportal wie Vergleich.org oder Expertentesten.de gestoßen. Diese haben zu deiner Produktkategorie eine entsprechende Vergleichsseite.",{"type":64,"content":1847},[1848],{"text":1849,"type":62},"Jetzt hast du die Möglichkeit, dich dort “einzukaufen” und der Anbieter verlangt hierfür z.B. 100€ pro Monat.",{"type":64,"content":1851},[1852],{"text":1853,"type":62},"Mit Amazon Attribution hast du dich Möglichkeit zu messen, ob es das Geld wirklich wert ist und sich die 100€ Werbebudget für dich auszahlen.",{"type":64,"content":1855},[1856],{"text":1857,"type":62},"Sagen wir du generierst dadurch pro Monat 50 Klicks, was einem Cost-per-Click (CPC) von 2€ entspricht. ",{"type":64,"content":1859},[1860],{"text":1861,"type":62},"Weil es sich um “warmen Traffic” handelt und dieser hochkonvertierend ist, entstehen daraus sagen wir 30 Käufe. Das ergibt dann Kosten von 3,33€ pro Verkauf. Wenn dein Produkt nun 30€ kostet, wäre das ein ACOS von etwa 11% - nicht schlecht!",{"type":56,"attrs":1863,"content":1864},{"level":100},[1865],{"text":461,"type":62},{"type":64,"content":1867},[1868],{"text":1869,"type":62},"Amazon Attribution ist ein äußerst nützliches Tool für alle, die externen Traffic auf Amazon lenken wollen. Es bietet detaillierte Einblicke in den Kaufprozess deiner Kunden und hilft dir, den Erfolg deiner Kampagnen besser zu messen und zu optimieren. Wenn du also deine Produkte zusätzlich bewerben möchtest, solltest du unbedingt Amazon Attribution nutzen.",{"type":64,"content":1871},[1872],{"text":1873,"type":62},"Gerade wenn du mehrere externe Kampagnen am Laufen hast, ist es extrem hilfreich, Amazon Attribution zu nutzen. So kannst du stets die Touchpoints identifizieren, über die potentielle Kunden auf dich aufmerksam werden. Das wird dir helfen, deinen Fokus auf erfolgreiche Kampagnen zu legen!",{"type":64,"content":1875},[1876,1878,1883],{"text":1877,"type":62},"Du willst die Gesamtperformance deiner Listings besser im Blick haben? Dann ",{"text":1879,"type":62,"marks":1880},"teste Sellerfox jetzt 1 Monat kostenlos",[1881],{"type":482,"attrs":1882},{"href":702,"uuid":43,"anchor":43,"target":485,"linktype":486},{"text":1884,"type":62},". Sellerfox hilft dir dabei, deine KPIs im Blick zu haben und die richtigen Schlüsse für deine Entscheidungen zu ziehen!","Erfahre in unserem Artikel, was Amazon Attribution ist und wie du es nutzen kannst, um die Performance deiner Werbekampagnen zu optimieren und welche Vorteile es bietet. Hol dir jetzt alle Infos!",[707,497,1089],"Amazon Attribution","\u003C!--#storyblok#{\"name\": \"article\", \"space\": \"184253\", \"uid\": \"20a9a8ae-7bb8-42ec-be07-c6842a5aca99\", \"id\": \"294352411\"}-->","amazon-attribution","blog/amazon-attribution",-320,[],"63a59708-73f4-4538-a3d1-2658813d753f","2023-04-19T07:13:09.084Z",[],"Amazon A+ Content","\u003C!--#storyblok#{\"name\": \"article\", \"space\": \"184253\", \"uid\": \"40d0d542-6b4d-471e-b927-8ea21295b8ac\", \"id\": 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Am nächsten Tag schaust du wieder rein, aber plötzlich hat sich der ACoS für den gleichen Tag geändert und ein Verkauf ist dazugekommen. Doch wie kann es sein, dass sich das nach so langer Zeit noch ändert?",[6303],{"type":6304,"attrs":6305},"textStyle",{"color":6306},"rgb(68, 71, 70)",{"type":64,"content":6308},[6309],{"text":6310,"type":62,"marks":6311},"Was du gerade erlebt hast, ist der sogenannte Conversion Delay, zu Deutsch “Verzögerung”, auf Amazon. Das heißt, dass Amazon einen vermeintlich organischen Kauf, der heute stattfindet, einer Werbekampagne in der Vergangenheit zuordnet.",[6312],{"type":6304,"attrs":6313},{"color":6306},{"type":64,"content":6315},[6316],{"text":6317,"type":62,"marks":6318},"Was du also bei deiner Optimierungsroutine dringend beachten musst, ist, dass du deine Kampagnen keinesfalls in Echtzeit optimieren solltest. Wo du heute noch einen unprofitablen Tag siehst, könnte das eine Woche später wieder ganz anders aussehen.",[6319],{"type":6304,"attrs":6320},{"color":6321},"rgb(0, 0, 0)",{"type":64,"content":6323},[6324],{"text":6325,"type":62,"marks":6326},"Verantwortlich dafür sind die sogenannten Amazon Attributionszeiträume und der daraus resultierende Conversion Delay. Kurz gesagt: Ein Kauf heute kann einer Kampagne vor drei Tagen zugeordnet werden. Aber lass uns mal ins Detail gehen.",[6327],{"type":6304,"attrs":6328},{"color":6321},{"type":56,"attrs":6330,"content":6331},{"level":100},[6332],{"text":6333,"type":62,"marks":6334},"Das Attributionsmodell von Amazon",[6335,6336],{"type":83},{"type":6304,"attrs":6337},{"color":6321},{"type":64,"content":6339},[6340],{"text":6341,"type":62,"marks":6342},"Bevor wir uns die Amazon Attributionszeiträume genauer ansehen, musst du das Attributionsmodell von Amazon verstehen. Amazon verwendet das Last-Click-Modell.",[6343],{"type":6304,"attrs":6344},{"color":6321},{"type":64,"content":6346},[6347],{"text":6348,"type":62,"marks":6349},"Im Detail heißt das, dass ein Kauf derjenigen Kampagne an dem Tag zugeordnet wird, als der letzte Klick stattgefunden hat. Das hat auch einen ganz bestimmten Grund.",[6350],{"type":6304,"attrs":6351},{"color":6321},{"type":64,"content":6353},[6354],{"text":6355,"type":62,"marks":6356},"Denn gerade auf Amazon ist das Phänomen sehr verbreitet, dass Kunden einen Artikel in den Warenkorb legen und dort quasi “zwischenparken” und später erst den Kauf abschließen. Gründe dafür gibt es viele. Gerade keine Luft für die Ausgabe, man will warten bis das Gehalt auf dem Konto ist oder man hat kein Prime und sammelt für die versandkostenfreie Bestellung. ",[6357],{"type":6304,"attrs":6358},{"color":6321},{"type":64,"content":6360},[6361],{"text":6362,"type":62,"marks":6363},"Das Ergebnis ist, dass der Kunde zwar heute auf deine Ad klickt, aber den Kauf morgen oder drei Tage später abschließt. Du darfst keineswegs deine Performance tagesaktuell bewerten.   ",[6364],{"type":6304,"attrs":6365},{"color":6321},{"type":64,"content":6367},[6368],{"text":1380,"type":62,"marks":6369},[6370,6371],{"type":83},{"type":6304,"attrs":6372},{"color":6321},{"type":64,"content":6374},[6375],{"text":6376,"type":62,"marks":6377},"Ein Kunde klickt am Montag auf eine PPC Anzeige und legt das Produkt in den Warenkorb, wo es erstmal bleibt. Am Freitag schließt der Kunde den Kauf ab. Der Kauf findet also am Freitag statt, wird aber der PPC Kampagne für Montag zugeordnet. ",[6378],{"type":6304,"attrs":6379},{"color":6321},{"type":64,"content":6381},[6382],{"text":6383,"type":62,"marks":6384},"Last-Click bedeutet auch, dass die Kampagne, die zuletzt geklickt wurde, den Kauf zugeordnet bekommt. Wenn der Kunde also mehrere Kampagnen hintereinander klickt, wird der Kauf der Kampagne mit dem letzten Klick zugeordnet.",[6385],{"type":6304,"attrs":6386},{"color":6321},{"type":64,"content":6388},[6389],{"text":6390,"type":62,"marks":6391},"Jetzt wo du weißt, dass die Daten deiner Ads in der Werbekonsole nicht in Echtzeit erscheinen, können wir uns dem Kern der Amazon Attributionszeiträume zuwenden.",[6392],{"type":6304,"attrs":6393},{"color":6321},{"type":56,"attrs":6395,"content":6396},{"level":100},[6397],{"text":6398,"type":62,"marks":6399},"Was sind die Amazon Attributionszeiträume?",[6400,6401],{"type":83},{"type":6304,"attrs":6402},{"color":6321},{"type":64,"content":6404},[6405],{"text":6406,"type":62,"marks":6407},"Grundsätzlich beschreibt der Attributionszeitraum die Zeitspanne, wie lange ein Kauf nach dem Klick einer Kampagne zugeordnet werden kann.",[6408],{"type":6304,"attrs":6409},{"color":6321},{"type":64,"content":6411},[6412],{"text":1380,"type":62,"marks":6413},[6414,6415],{"type":83},{"type":6304,"attrs":6416},{"color":6321},{"type":64,"content":6418},[6419],{"text":6420,"type":62,"marks":6421},"Attributionszeitraum von 7 Tagen bedeutet: Wenn der Kunde heute klickt und irgendwann innerhalb der nächsten 7 Tage kauft, wird der Kauf dem Klick von heute zugewiesen. Findet der Kauf am 10. Tag statt, wird er nicht mehr zugeordnet.",[6422],{"type":6304,"attrs":6423},{"color":6321},{"type":64,"content":6425},[6426],{"text":6427,"type":62,"marks":6428},"Bei einem Attributionszeitraum von 30 Tagen würde der Kauf vom 10. Tag hingegen zugeordnet werden.",[6429],{"type":6304,"attrs":6430},{"color":6321},{"type":64,"content":6432},[6433],{"text":6434,"type":62,"marks":6435},"Du siehst also: Je länger der Attributionszeitraum gewählt wird, desto mehr Verkäufe können der Kampagne zugeordnet werden.",[6436],{"type":6304,"attrs":6437},{"color":6321},{"type":64,"content":6439},[6440],{"text":6441,"type":62,"marks":6442},"Bei Amazon gibt es verschiedene Attributionszeiträume für unterschiedliche Werbeformate:",[6443],{"type":6304,"attrs":6444},{"color":6321},{"type":151,"content":6446},[6447,6456,6465],{"type":154,"content":6448},[6449],{"type":64,"content":6450},[6451],{"text":6452,"type":62,"marks":6453},"Sponsored Products: 1 Tag, 7 Tage, 14 Tage, 30 Tage",[6454],{"type":6304,"attrs":6455},{"color":6321},{"type":154,"content":6457},[6458],{"type":64,"content":6459},[6460],{"text":6461,"type":62,"marks":6462},"Sponsored Display: 1 Tag, 7 Tage, 14 Tage, 30 Tage",[6463],{"type":6304,"attrs":6464},{"color":6321},{"type":154,"content":6466},[6467],{"type":64,"content":6468},[6469],{"text":6470,"type":62,"marks":6471},"Sponsored Brands / Sponsored Brands Video: 14 Tage",[6472],{"type":6304,"attrs":6473},{"color":6321},{"type":64,"content":6475},[6476],{"text":6477,"type":62,"marks":6478},"In der Ads Konsole werden dir allerdings nur folgende Attributionszeiträume angezeigt:",[6479],{"type":6304,"attrs":6480},{"color":6321},{"type":151,"content":6482},[6483,6492,6501],{"type":154,"content":6484},[6485],{"type":64,"content":6486},[6487],{"text":6488,"type":62,"marks":6489},"Sponsored Products: 7 Tage",[6490],{"type":6304,"attrs":6491},{"color":6321},{"type":154,"content":6493},[6494],{"type":64,"content":6495},[6496],{"text":6497,"type":62,"marks":6498},"Sponsored Display: 7 Tage",[6499],{"type":6304,"attrs":6500},{"color":6321},{"type":154,"content":6502},[6503],{"type":64,"content":6504},[6505],{"text":6470,"type":62,"marks":6506},[6507],{"type":6304,"attrs":6508},{"color":6321},{"type":64,"content":6510},[6511],{"text":6512,"type":62,"marks":6513},"Aber auch hier gibt es Unterschiede. ",[6514],{"type":6304,"attrs":6515},{"color":6321},{"type":64,"content":6517},[6518],{"text":6519,"type":62,"marks":6520},"Bei Sponsored Products und Sponsored Display wird der Kauf der Kampagne an dem Tag zugewiesen, wo der Klick stattgefunden hat. Bei Sponsored Brands hingegen wird der Kauf der Kampagne am Tag des Kaufs zugewiesen.",[6521],{"type":6304,"attrs":6522},{"color":6321},{"type":56,"attrs":6524,"content":6525},{"level":100},[6526],{"text":6527,"type":62,"marks":6528},"Wie du unterschiedliche Attributionsfenster für deine Analyse verwenden kannst",[6529,6530],{"type":83},{"type":6304,"attrs":6531},{"color":6321},{"type":64,"content":6533},[6534],{"text":6535,"type":62,"marks":6536},"Aus der Performance unterschiedlicher Amazon Attributionszeiträume kannst du erkennen, wie das Kaufverhalten deiner Kunden ist.",[6537],{"type":6304,"attrs":6538},{"color":6321},{"type":64,"content":6540},[6541],{"text":6542,"type":62,"marks":6543},"Wenn z.B. die zugeordneten Käufe für 1D, 7D, 14D und 30D annähernd gleich sind, bedeutet das, dass fast alle Kunden direkt innerhalb der ersten 24-Stunden kaufen.",[6544],{"type":6304,"attrs":6545},{"color":6321},{"type":64,"content":6547},[6548],{"text":6549,"type":62,"marks":6550},"Wenn du allerdings siehst, dass für 7D mehr Käufe als für 1D zugewiesen sind, dann zeigt es, dass viele Kunden zwischen dem 2. und 7. Tag nach dem Klick kaufen.",[6551],{"type":6304,"attrs":6552},{"color":6321},{"type":64,"content":6554},[6555],{"text":6556,"type":62,"marks":6557},"Das ist vor allem für Produkte wichtig, wo der Kunde eben nicht direkt kauft, sondern länger für seine Kaufentscheidung benötigt.",[6558],{"type":6304,"attrs":6559},{"color":6321},{"type":56,"attrs":6561,"content":6562},{"level":100},[6563],{"text":6564,"type":62,"marks":6565},"Gibt es Unterschiede zwischen Sellern und Vendoren?",[6566,6567],{"type":83},{"type":6304,"attrs":6568},{"color":6321},{"type":64,"content":6570},[6571],{"text":6572,"type":62,"marks":6573},"Kurz gesagt: ja. Für Seller und Vendoren gibt es unterschiedliche Amazon Attributionszeiträume, die zu beachten sind. Die, die wir oben genannt haben, gelten für Seller.",[6574],{"type":6304,"attrs":6575},{"color":6321},{"type":64,"content":6577},[6578],{"text":6579,"type":62,"marks":6580},"Bist du dagegen Vendor, gilt das 7-Tage-Fenster für Sponsored Product Ads nicht. Auch hier gilt für dich dann ein Attributionsfenster von 14 Tagen. Das heißt du kannst deine Performance erst nach zwei Wochen sauber beurteilen.",[6581],{"type":6304,"attrs":6582},{"color":6321},{"type":56,"attrs":6584,"content":6585},{"level":100},[6586],{"text":6587,"type":62,"marks":6588},"Was du bei der Optimierung beachten musst",[6589,6590],{"type":83},{"type":6304,"attrs":6591},{"color":6321},{"type":64,"content":6593},[6594],{"text":6595,"type":62,"marks":6596},"Du kennst nun die verschiedenen Amazon Attributionszeiträume und den Conversion Delay, den sie verursachen. Du weißt auch, warum Amazon die Attribution nutzt. Aber was sind jetzt die konkreten Auswirkungen auf deine Arbeit?",[6597],{"type":6304,"attrs":6598},{"color":6321},{"type":64,"content":6600},[6601],{"text":6602,"type":62,"marks":6603},"Dein wichtigstes Learning sollte sein, dass du dein Performancedaten nicht als Echtzeitdaten begreifen darfst. Lässt du dir in deiner Ads Konsole die letzten sieben Tage deiner Daten filtern, dann sind diese Daten nur bedingt aussagekräftig. Weder sind alle Conversions richtig zugeordnet, noch alle möglichen Käufe überhaupt passiert.",[6604],{"type":6304,"attrs":6605},{"color":6321},{"type":64,"content":6607},[6608],{"text":6609,"type":62,"marks":6610},"Du solltest also für deine Optimierungsworkflows die Amazon Attributionszeiträume in der Darstellung beachten. Also entweder einen längeren Zeitraum wählen, wie z.B. die letzten 30 Tage. Oder du blendest die Attributionsfenster entsprechend komplett aus. So sind deine Daten nicht durch den Conversion Delay verfälscht. ",[6611],{"type":6304,"attrs":6612},{"color":6321},{"type":64,"content":6614},[6615],{"text":6616,"type":62,"marks":6617},"Passe deine Bids also nie anhand der neuesten Daten an, sondern immer nur auf Grundlage von Daten, die nicht vom Conversion Delay betroffen sind. So arbeitest du effektiv und kannst ein deutlich besseres Ergebnis erzielen.",[6618],{"type":6304,"attrs":6619},{"color":6321},{"type":56,"attrs":6621,"content":6622},{"level":100},[6623],{"text":6624,"type":62,"marks":6625},"Welches Attributionsfenster soll ich nutzen?",[6626,6627],{"type":83},{"type":6304,"attrs":6628},{"color":6321},{"type":64,"content":6630},[6631],{"text":6632,"type":62,"marks":6633},"Nutze das Attributionsfenster, welches etwa 80-90% des generierten Umsatzes abdeckt für die Optimierung. ",[6634],{"type":6304,"attrs":6635},{"color":6321},{"type":64,"content":6637},[6638],{"text":6639,"type":62,"marks":6640},"Beispiel 1:",[6641,6642],{"type":83},{"type":6304,"attrs":6643},{"color":6321},{"type":64,"content":6645},[6646],{"text":6647,"type":62,"marks":6648},"Umsatz nach Attributionszeiträumen:",[6649],{"type":6304,"attrs":6650},{"color":6321},{"type":151,"content":6652},[6653,6662,6671,6680],{"type":154,"content":6654},[6655],{"type":64,"content":6656},[6657],{"text":6658,"type":62,"marks":6659},"1D … 1.000€",[6660],{"type":6304,"attrs":6661},{"color":6321},{"type":154,"content":6663},[6664],{"type":64,"content":6665},[6666],{"text":6667,"type":62,"marks":6668},"7D … 1.100€",[6669],{"type":6304,"attrs":6670},{"color":6321},{"type":154,"content":6672},[6673],{"type":64,"content":6674},[6675],{"text":6676,"type":62,"marks":6677},"14D … 1.150€",[6678],{"type":6304,"attrs":6679},{"color":6321},{"type":154,"content":6681},[6682],{"type":64,"content":6683},[6684],{"text":6685,"type":62,"marks":6686},"30D … 1.200€",[6687],{"type":6304,"attrs":6688},{"color":6321},{"type":64,"content":6690},[6691],{"text":6692,"type":62,"marks":6693},"Hier ist gut zu erkennen, dass 80% des Umsatzes in den ersten 24 Stunden erzeugt wird. Du solltest hier bei der Optimierung das 1D Attributionsfenster nutzen.",[6694],{"type":6304,"attrs":6695},{"color":6321},{"type":64,"content":6697},[6698],{"text":6699,"type":62,"marks":6700},"Beispiel 2: ",[6701,6702],{"type":83},{"type":6304,"attrs":6703},{"color":6321},{"type":64,"content":6705},[6706],{"text":6647,"type":62,"marks":6707},[6708],{"type":6304,"attrs":6709},{"color":6321},{"type":151,"content":6711},[6712,6721,6730,6739],{"type":154,"content":6713},[6714],{"type":64,"content":6715},[6716],{"text":6717,"type":62,"marks":6718},"1D … 300€",[6719],{"type":6304,"attrs":6720},{"color":6321},{"type":154,"content":6722},[6723],{"type":64,"content":6724},[6725],{"text":6726,"type":62,"marks":6727},"7D … 1.900€",[6728],{"type":6304,"attrs":6729},{"color":6321},{"type":154,"content":6731},[6732],{"type":64,"content":6733},[6734],{"text":6735,"type":62,"marks":6736},"14D … 2.000€",[6737],{"type":6304,"attrs":6738},{"color":6321},{"type":154,"content":6740},[6741],{"type":64,"content":6742},[6743],{"text":6744,"type":62,"marks":6745},"30D … 2.000€",[6746],{"type":6304,"attrs":6747},{"color":6321},{"type":64,"content":6749},[6750],{"text":6751,"type":62,"marks":6752},"Hier sieht man, dass nur etwa 15% des Umsatzes in den ersten 24 Stunden nach dem Klick generiert werden. 95% des Umsatzes findet bis zum Ende des 7. Tages statt. Nur 5% des Umsatzes wird nach dem 7. Tag generiert. Du solltest hier bei der Optimierung das 7D Attributionsfenster nutzen.",[6753],{"type":6304,"attrs":6754},{"color":6321},{"type":56,"attrs":6756,"content":6757},{"level":100},[6758],{"text":6759,"type":62,"marks":6760},"Schnellere PPC Optimierung durch Attributionszeitraum Analyse",[6761,6762],{"type":83},{"type":6304,"attrs":6763},{"color":6321},{"type":64,"content":6765},[6766],{"text":6767,"type":62,"marks":6768},"Je kürzer dein gewähltes Attributionsfenster ist, desto früher kannst du die PPC Gebote optimieren. ",[6769],{"type":6304,"attrs":6770},{"color":6321},{"type":64,"content":6772},[6773],{"text":6774,"type":62,"marks":6775},"Wählst du z.B. den 1D Attributionszeitraum, dann kannst du bereits am übernächsten Tag die Ergebnisse einer Kampagne optimieren.",[6776],{"type":6304,"attrs":6777},{"color":6321},{"type":64,"content":6779},[6780],{"text":6781,"type":62,"marks":6782},"Du kannst aber auch bei längeren Amazon Attributionszeiträumen schon früher optimieren. Und zwar musst du hierfür einfach die noch ausstehenden Umsätze schätzen und kannst daraus den richtigen ACoS berechnen.",[6783],{"type":6304,"attrs":6784},{"color":6321},{"type":64,"content":6786},[6787],{"text":1380,"type":62,"marks":6788},[6789,6790],{"type":83},{"type":6304,"attrs":6791},{"color":6321},{"type":64,"content":6793},[6794],{"text":6795,"type":62,"marks":6796},"Du weißt aus den Daten der Vergangenheit, dass 80% der Umsätze innerhalb der ersten 24 Stunden generiert werden und wählst daher das 1D Attributionsfenster. ",[6797],{"type":6304,"attrs":6798},{"color":6321},{"type":64,"content":6800},[6801],{"text":6802,"type":62,"marks":6803},"Nun würden dir aber 20% des Umsatzes fehlen und der ACoS auch dementsprechend schlechter sein. ",[6804],{"type":6304,"attrs":6805},{"color":6321},{"type":64,"content":6807},[6808],{"text":6809,"type":62,"marks":6810},"Deshalb musst du jetzt den Umsatz um diese fehlenden 20% erhöhen und erhältst dann den “richtigen” ACoS, nach welchem du deine Gebote optimieren kannst.",[6811],{"type":6304,"attrs":6812},{"color":6321},{"type":64,"content":6814},[6815],{"text":6816,"type":62,"marks":6817},"Dieser Ansatz ist schon eine Art “predictive bidding” Strategie und erfordert viel Know-how. Es ist natürlich auch immer mit dem Risiko verbunden, dass der angenommene Umsatz letztlich nicht stimmt und daher die Gebote falsch optimiert werden. Aber wir wollen dir mit diesem Beispiel einfach zeigen, was alles möglich ist.",[6818],{"type":6304,"attrs":6819},{"color":6321},{"type":64,"content":6821},[6822],{"text":6823,"type":62,"marks":6824},"Die verschiedenen Attributionszeiträume kannst du übrigens ganz einfach in Sellerfox analysieren.",[6825],{"type":6304,"attrs":6826},{"color":6321},{"type":56,"attrs":6828,"content":6829},{"level":100},[6830],{"text":461,"type":62,"marks":6831},[6832,6833],{"type":83},{"type":6304,"attrs":6834},{"color":6321},{"type":64,"content":6836},[6837],{"text":6838,"type":62,"marks":6839},"Du hast heute die Amazon Attributionszeiträume kennen gelernt und ihre Wichtigkeit für die Optimierung deiner Kampagnen. Beachtest du sie nicht, triffst du deine Entscheidungen auf einer falschen Grundlage. Ein Fehler, der dich wichtige Umsätze kosten kann.",[6840],{"type":6304,"attrs":6841},{"color":6321},{"type":64,"content":6843},[6844,6849,6854],{"text":6845,"type":62,"marks":6846},"Wenn du eine effektive Unterstützung zur Analyse deiner Performancedaten auf Amazon suchst, dann solltest du dir unbedingt Sellerfox ansehen! Hier erhältst du alle wichtigen Daten, die du brauchst, um deine Performance effektiv zu messen, an einem Ort. Sowohl auf Marktplatz-, als auch auf Produkt- und Keywordebene. Schau doch einfach in die ",[6847],{"type":6304,"attrs":6848},{"color":6321},{"text":6850,"type":62,"marks":6851},"Open Beta",[6852],{"type":482,"attrs":6853},{"href":702,"uuid":43,"anchor":43,"target":485,"linktype":486},{"text":6855,"type":62,"marks":6856}," rein und überzeuge dich selbst!   ",[6857],{"type":6304,"attrs":6858},{"color":6321},"Das Thema Amazon Attributionszeiträume ist für jeden wichtig, der Amazon PPC betreibt. 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